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A presentation on different perspectives on Entrepreneurship and Startup-ups held in April 2012 @ Startup Live Belgrade
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Entrepreneurship:
Different Perspectives
by Can Ertugrul
Anytime
YOU ?
Beware of Platonification
Art not Science
2
Entrepreneurship is the act of being an entrepreneur, which can be defined as "one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods".
New things….. fail often
Innovation = something new
„Falor, ergo sum“
I err*, therefore I am (*to be wrong)
- St. Augustine
0,3% BIG Success
Success
Fail in few years
Fail early
40%
40%
17,7%
A simplified Illustration
0,3% BIG Success
Success
Fail in few years
Fail early
40%
40%
17,7%
NEVER(-TRIED-)LAND Population unknown
maybe 10,000%
Paradox of Entrepreneurship
Is it actually gambling…
…because most fail, yet many try?
NO: different focus & motivation
?
anything in common? (except „luck“)
What makes entrepreneurs entrepreneurial? (2001) Saras D. Sarasvathy - University of Washington
Managerial (Causal)
Strategic (Creative Causal)
Entrepreneurial (Effectual)
Short: YES! (Long: It depends)
Here & Now
PAST PRESENT FUTURE
Different temporal focus
Here & Now
PAST PRESENT FUTURE
PRESENT FUTURE
Vision Excecution
F. O. C. U. S.
Flexibility
EVERYTHING,
that you do takes much longer than
you think
•Known customer
•Known product
“Feed the family”
Startup Small
Business
•UNknown customer(s)
•UNknown features
Find a scalable
business
•Planning
•Executing
Startup Small
Business
•Discovering
•Validating
idea growth Exit pre-seed seed early stage
idea growth Exit pre-seed seed early stage
Stay alive
Manage change
Learn & Grow
capture it all at once doesn‘t work
step by step… („path“ historicaly not correct)
Divide et impera …. Half correct
* Capture, governance, and resilience: strategy implications from the history of Rome Abraham Carmeli Gideon D. Markma
Capture & Governance*
Same thing, different perspectives
NO single formula for success
BUT 1 definitive facilitator for
getting started
Q&A
Twitter: stARTistsCANdo Slideshare: Can Ertugrul
