Personality driven challenges in the innovation process

BOOI InnovationsInnovation made sustainable

Ron Broens+358 (0)50 501 63 29

[email protected]

Lahti Mechantronics NetworkLahti, December 13th, 2011

10:00 – 10:25

Personality typedriven challenges in

the innovation process

mailto:[email protected]

http://www.booi-innovations.com/


Quick assignment

• Imagine that you are a member of a tribe of early settlers ±5000 years ago.

• Picture your role in that tribe! What would be your daily activities that would support your tribe to exist and flourish?


Personality Type Indicators

Extrovert -Sensing -

Thinking -Judgement -

Introvert iNtuition Feeling Perception


ENTJFieldmarshal

ENTPInventor

INTPArchitect

INTJMastermind

Rationals (NT's)±12% ENFJ

Teacher

ENFPChampion

INFPHealer

INFJCounsellor

Idealist (NF's)±14%

ESTPPromoter

ESFPPerformer

ISFPComposer

ISTPCrafter

Artisans (SP's)±33%

ESFJProvider

ESTJSupervisor

ISTJInspector

ISFJProtector

Guardians (SJ's)±41%

Types & Temperaments

Source: http://www.mypersonality.info/personality-types/population-gender/

http://www.mypersonality.info/personality-types/population-gender/


In a creation environment

impulsivedislike routineneed freedomneed realistic goalscan seem unreliable

complex system thinkersenable idea-generationbest when challenged

natural inventorsimpatient

love to explore ideaslead social changesystem thinkerneed harmonyfear conflict

submissivefactual data

fear the unknownresist change / rigid

require sense of order


Rationals (NT's)±12%



Source: Michelle James, http://creativeemergence.typepad.com/.a/6a00d8345599ab69e20147e33bb302970b-pi


Source: 'So you want to be an ENFJ?' article written by Roy Childs - SDR Oct 04)

'Is' & 'Want' types


ENFP1.4

ENFJ3.9

INFP0.3

INFJ0.2


ENTJ3.9

ENTP1.2

INTJ0.7

INTP0.3

ESTJ1.8

ESFJ1.5

ISFJ0.3

ISTJ0.3


ESTP0.7

ESFP0.5ISFP

0.1

ISTP0.2


WANT typeIS type

>70%


Intelligence & Creativity

• Preference for intelligence

• iNtuitive before Sensing

• Introverted before Extroverted

• Thinking before Feeling

• Judging before Perceiving

• INTJ: Mastermind

• Preference for creativity

• iNtuitive before Sensing

• Perceiving before Judging

• Extroverted before Introverted

• Thinking before Feeling

• ENTP: InventorSources:- Gough, Harrison. Studies of the Myers-Briggs Type Indicator in a personality assessment research institute. Paper presented at the Fourth National Conference onthe Myers-Briggs Type Indicator, Stanford University, CA (July, 1981)- Myers, Isabel Briggs, and Mary H. McCaulley. Manual: A Guide to the Development and Use of the Myers-Briggs Type Indicator. Palo Alto, California.Consulting Psychologists Press. 1992- Thorne, Avril and Harrison Gough. Portraits of Type: An MBTI Research Compendium. Palo Alto, California. Consulting Psychologists Press, Inc. 1991


The threshold hypothesis

Creativity

Inte

llige

nce

INTJINTP

ENTJ

ENTP


INFJINFP

ENFJ

ENFP


ISFJ

ESFJ

ISTJ

ESTJ


ISFP

ESFP

ISTP

ESTP


Sourrce: "The threshold hypothesis", proposed by Paul Ellis Torrance. Source: http://en.wikipedia.org/wiki/Ellis_Paul_Torrance


Present, Future, and Intrapreneurs

Creativity

Inte

llige

nce

Rainmaker index is created [80/90's] by Greg Stevens, president, WinOvations Inc. and James Burley, professor of marketing and logistics, Central Michigan University

SFacts

Present

PossibilitiesFuture

N

Intrapreneursor rainmakersINTJ

INTP

ENTJ

ENTP

INFJINFP

ENFJ

ENFP

ISFJ

ESFJ

ISTJ

ESTJISFP

ESFP

ISTP

ESTP


Roles in project management

Creativity

Inte

llige

nce

Sources: http://www.maxwideman.com/papers/profiles/observations.htm + http://www.mypersonality.info/personality-types/population-gender/

INTJINTP

ENTJ

ENTP

INFJINFP

ENFJ

ENFP

ISFJ

ESFJ

ISTJ

ESTJISFP

ESFP

ISTP

ESTP

Admins (±28%)

Explorers (±7%)

Coordinators (±46%)

Drivers (±19%)

http://www.maxwideman.com/papers/profiles/observations.htm



'Is' & 'Want' types -revisit

Creativity

Inte

llige

nce

ISFJISFP

ESFJ

ISTJ

ESFP

ISTP

INFJ

ESTJ

INFP

ESTP

ENFJ

INTJ

ENFP

INTP

ENTJ

ENTPAdmins (±28%)

Explorers (±7%)

Coordinators (±46%)

Drivers (±19%)

Source: http://www.mypersonality.info/personality-types/population-gender/



Now...

• ±74% will most likely not be intrapreneurs • Personality types favour routines / patterns

• >70% value other personality trades more• Preference for Extrovert & iNtuitive trades• Dislike of Artisan (SP's) trades & Introversion

• So what now?• What does that mean for the innovation process?


Enable more engagement

• Create awareness for personality types• Increase creative competencies• Innovate in a systematic manner• Provide freedom to generate & develop input• Assign tasks that come natural• Reward in-line with social needs


Thank you


Ron Broens+358 (0)50 501 63 29

[email protected]

mailto:[email protected]

http://www.booi-innovations.com/

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Personality driven challenges in the innovation process