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Slides from my personal branding presentation to Public Allies Arizona on March 4, 2011.
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Personal Branding(and how to actually do it)
Tyler HurstPublic Allies Arizona
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Personal branding
• Presenting the best parts of yourself in the best possible light to as many people as necessary as often as possible.
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What are you good at?
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What will make you money?
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What’s your hook?
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Where are you telling your story?
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How is my story being told?
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Why is my story being told?
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Poke The Box
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First steps
• Buy a URL (Namecheap)• Buy hosting (Dreamhost)• Install WordPress• Create Twitter account• Create Facebook page• Write four posts
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Second steps
• Feedburner• Twitterfeed (6am, 10am, 1pm & 7pm)• Editorial calendar (4-6 wks)• Stats (WP or Google)• Pictures (lots)
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Post ideas
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Staying relevant
• Blog 2-3 times per week• Tweet 7-10 times a day• Facebook post 3-7 times a day
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Third steps
• Guest blogging• Twitter/Facebook sharing• Expert/niche status• Cross promotion• Big, shiny things
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Creative block?
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Are you different?
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Responsibility
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Shameless plug
• bit.ly/tdhurstforVP• tdhurst.com• tylerdhurst.com