Personal Branding

How do you brand your talents to further your career?

Jason Falls Doe-Anderson

American Marketing AssociationLouisville, Ky.May 28, 2009

What we’ll learn

What is personal branding?

Why is it important?

How do you establish a personal brand?

What’s the negative?

What is personal branding?

Helps You Get Jobs

Helps You Get Clients/Customers

Leads To Personal & Professional Opportunity

Protects Your Reputation

Why is it important?

How Do You Establish Yours?

Discover Your Brand

What sets you apart?

What do you want to set you apart?

What will make you happy

Activate Your Brand

Resume

Social Profiles

Images/Avatars

Videos

It All Leads To SERPs

How To Grow Your Brand

Be Bold

Be Nice

Be Real

Be Involved

Be Available

Proof

First 5 Pages of Google

All but 5 entries on first 5 pages of Yahoo

Jason Falls – Politician in North Carolina

Jason Falls – Movie blogger

Damn Metallica bass player is clumsy

Network On- and Off-Line

Fish Where The Fish AreBlogs of others in your field

Local voices in your space

Clients, Customers, Potential Employers

Never Underestimate The Value Of Face-To-FaceProfessional Organizations

Conferences

You’re Always “On”

What’s The Negative?

Keep Your Ego In Check

Company vs. Personal Time

Company vs. Personal Benefit

There’s A Difference Between Empowerment And Power

Your Brand Isn’t The Only One

Consider The Company

2009 Deloitte Survey

60% of executives say they have right to know

53% of employees say social networking not an employer’s concern.

30% never consider what their boss or customers think before posting

74% believe activity make it easier to damage a company’s reputation

Only 17% of executives have a monitoring and mitigating program

Only 24% have formal guidelines for the use of social media

Let’s Connect

Jason FallsVP, Director of Interactive

& On-Line Communications

Doe-AndersonLouisville, Ky.

jfalls@doeanderson.com

Twitter: @JasonFalls

O: 502.815.3257

www.socialmediaexplorer.com

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