perfect a simple guide for successful content development

in Facebook

10

#1. post, the smaller, the better!

facebook users “scan”, they don’t “read”!

therefore, the smaller the post is, better are the chances for someone to engage with

posts up to 8 characters get 66% more engagement, where posts with 40

characters reaches up to 86% engagement (Buddy Media)

#2. avoid complexity in posts

photos, videos & links are the perfect facebook material

some of the most successful posts includes just a picture

use a friendly and calm tone of voice when writing your posts

address the audience like you speak directly to one person and not a whole group post are read by individuals

include topics that interest your audience

#3. use friendly tone of voice

ask questions. ask your audience to give back a feedback

prompt for actions

“share this”, “fill the gap__________”

#4. ask questions & prompt for action

#5. use Greek not Greeklish!

even thought this guide is in English (since is uploaded to an international site), we encourage you to use Greek language

and not Greeklish, since you post in a Greek brand page

if you are posting a link from an English site, your comments should be in Greek just think… your audience are Greeks

and something else: do not use capital letters, that means you are shouting!

#6. use interesting photos

we said it in the beginning of this guide, facebook users scan, they do not read!

therefore, an interesting photo will catch attention and enforce engagement

after all, a picture is equal to a 1.000 words!

#7. use link, interesting links

links is a wonderful way to develop and enhance content

keep in mind that is better to use the link as such and not shorten it, since your audience would like to know the real source of the link, even before the click on it

#8. variety of posts

use different types of posts ie. photos, videos, links, questions, polls in order to keep the interest of your audience “alive and kicking”

#9. post @ the right time

post at the right time of the day

view and analyze facebook insights in order to find out the appropriate time of each day in order to increase reach & engagement

#10. just have fun

keep in mind…

…you don’t have to answer all comments from fans

…but if you do answer and whenever you do, be honest

…answer on a 24/7 base

…never delete fans’ comments unless if they use inappropriate language

perfect 10 facebook.com/thebuzzfirminfo@thebuzzfirm.gr www.thebuzzfirm.gr .. . www.gplus.to/thebuzzfirm