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People’s Insights: Volume 1, Issue 37 Foodspotting crowdsourcing | storytelling | citizenship

People's Insights Volume 1, Issue 37: Foodspotting

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This week, we distill insights around Foodspotting -- a crowdsourcing platform that is changing the way people discover food. 50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. For more, see: http://peopleslab.mslgroup.com

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Page 1: People's Insights Volume 1, Issue 37: Foodspotting

People’s Insights: Volume 1, Issue 37

Foodspotting

crowdsourcing | storytelling | citizenship

Page 2: People's Insights Volume 1, Issue 37: Foodspotting

What is Foodspotting?

foodspotting.com/

Foodspotting is a crowdsourcing platform that enables people find and

recommend dishes, not just restaurants. Foodspotters can share photos

of their favourite dishes, and foodseekers can discover new foods.

Page 3: People's Insights Volume 1, Issue 37: Foodspotting

Changing the way people discover food

1) techcrunch.com/2012/02/01/with-redesign-foodspotting-aims-to-be-the-pandora-for-food/

2) fastcompany.com/1802722/can-app-tell-you-what-you-want-eat-foodspotting-trying

Foodspotting was founded with vision of one day replacing restaurant

menus. With 2.3 million photos uploaded, Foodspotting is now aiming to

recommend new foods based on personal preferences.

Page 4: People's Insights Volume 1, Issue 37: Foodspotting

Originally for foodies & photographers

1) play.google.com/store/apps/details?id=com.foodspotting

2) foodspotting.com/blog/posts/186-your-ultimate-guide-to-slr-foodspotting-with-ultraclay

Foodspotting stands out from other social networks with its emphasis on

food and photography. Originally, the platform catered to foodies &

photographers, giving them a place to share photos and discuss food.

Page 5: People's Insights Volume 1, Issue 37: Foodspotting

Useful for travelers

play.google.com/store/apps/details?id=com.foodspotting&hl=en

Travelers soon adopted Foodspotting as a tool to find food in new

locations, to satisfy cravings for specific food, and to discover new foods

in their local neighbourhoods.

Page 6: People's Insights Volume 1, Issue 37: Foodspotting

Now, for all foodseekers

In Feb 2012, Foodspotting shifted focus from photo-sharing to broaden

its appeal. Now, Foodspotting emphasizes features including food

discovery, photo menus, recommendations from brands such as Zagat.

technologizer.com/2012/02/02/foodspotting-its-not-just-for-food-photographers-anymore/

Page 7: People's Insights Volume 1, Issue 37: Foodspotting

Taking photos of food

1) plus.google.com/117421021456205115327/posts/XrHHCQTE5pa

2) techcrunch.com/2011/08/10/foodspotting-million/

Foodspotters find themselves taking photos of food for various reasons:

to capture and share a beautiful dish, to enhance their blog posts or

restaurant reviews, or to document their meals.

Page 8: People's Insights Volume 1, Issue 37: Foodspotting

Criticism: Taking photos at restaurants

Several people criticize this trend of taking photos at restaurants, finding

it rude, distracting and offensive – as people spend more time on their

phones and social networks they neglect their dining companions.

1) brandchannel.com/home/post/2012/08/21/To-Cell-or-Not-While-Dining-Out.aspx

2) xojane.com/tech/people-photographing-food-at-restaurants

Page 9: People's Insights Volume 1, Issue 37: Foodspotting

Does Foodspotting have enough users?

technologizer.com/2012/02/02/foodspotting-its-not-just-for-food-photographers-anymore/

While it has a rich database of 2.3 million photos and an enthusiastic

community, Foodspotting has received criticism for not having enough

users and content beyond certain hotspots like San Francisco.

Page 10: People's Insights Volume 1, Issue 37: Foodspotting

Importance of mobile experience

play.google.com/store/apps/details?id=com.foodspotting&hl=en

Android app users of Foodspotting are unhappy with the user

experience, and for some, the issues faced while uploading photos,

accessing photos and tagging locations could be a deal breaker.

Page 11: People's Insights Volume 1, Issue 37: Foodspotting

Competition from other social networks

Foodspotting uses APIs from other social networks to create a richer

experience for users, and offers its own API. But this means users can

choose to access Foodspotting from other apps, and vice versa.

1) gigaom.com/2012/05/17/foodspotting-wants-to-ensure-you-dont-need-yelps-app/

2) webpronews.com/foursquare-integrates-foodspotting-other-apps-into-its-core-service-2012-06

Page 12: People's Insights Volume 1, Issue 37: Foodspotting

Is Foodspotting here to stay?

forbes.com/sites/kellyclay/2012/03/15/watch-out-yelp-and-foodspotting-iphone-app-chewsy-

actually-helps-you-find-food-nearby/

While Foodspotting is popular amongst foodies, and is constantly

innovating to deliver value, most people agree that the future will be

tough as more and more competitors emerge in the online food space.

Page 14: People's Insights Volume 1, Issue 37: Foodspotting

Read People’s Lab insights and foresights

The People’s Lab team shares the insights and foresights from the

MSLGROUP Insights Network on the People’s Insights weekly blog and

the People’s Insights Quarterly magazine.

MSLGROUP Insights

Network

50+ MSLGROUP planners

share and discuss inspiring

projects on corporate

citizenship, crowdsourcing and

storytelling.

People’s Insights

weekly blog

We deep dive into

conversations around one

project -- on the MSLGROUP

Insights Network itself but also

on the broader social web -- to

distill insights and foresights.

People’s Insights

Quarterly magazine

Every quarter, we will compile

the best insights from the

network and the blog in the

iPad-friendly magazine, as a

showcase of our capabilities.

For more, visit http://peopleslab.mslgroup.com

Page 15: People's Insights Volume 1, Issue 37: Foodspotting

Coming soon: People’s Insights Annual

Report

In early January 2013 we will publish the People’s Insights Annual

Report, in which we synthesize our insights from throughout 2012 and

provide foresights for business leaders and change-makers for 2013.

Page 16: People's Insights Volume 1, Issue 37: Foodspotting

People’s Lab: Crowdsourcing Insights &

Innovation

People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and

approach that helps organizations tap into people’s insight for

innovation, storytelling and change.

For more, visit http://peopleslab.mslgroup.com

Page 17: People's Insights Volume 1, Issue 37: Foodspotting

For People’s Lab

solutions, [email protected]