PACKAGING MARKETING

ANGELA ROMEROPETER PODRID

Offensive Criteria Analysis

Defensive Criteria Analysis

Revised Packaging Rationale

Branding Tagline

“A Penny Saved is a Penny Earned” Coloring – Contrast/ purple Size -- enlarged Character – Abe Lincoln Silhouette Attention grabber -- penny

Bigger size New Slogan

Impactful Character

Revised Packaging

Catchy Object

Bigger logo