PELUANG dan PELUANG dan TANTANGAN USAHA TANTANGAN USAHA PHARMA-MED 2010PHARMA-MED 2010

Pramadhya Bachtiar

“Exclusive Pharma-Med Outlook 2010”Hotel Sahid Jakarta, 23 Desember 2009

20092009

3 PRINCIPAL FORCES IN 3 PRINCIPAL FORCES IN 20092009

Economic Recession

ASEAN Integration

General Election

Source: MarkPlus Conference 2009, 11 Desember 2008

Economic Recession

In the most severe recession since WW II, the global economy is projectedto shrink by 1.1 percent in 2009, with slow (sluggish) recovery next year

The world economy is facing a deep downturn in 2009

Sources: IMF, World Economic Outlook, various issues

Oil prices have roughly doubled since Feb

$82

$48

Source: Wall Street Journal Digital Network

Oil prices and Dow Jones Industrial Average

Source: Wall Street Journal Digital Network

Thanks God…..

Source: Faisal Basri, Economic Outlook 2010

ASEAN Integration

General Election

20102010Be Be

OptimistOptimisticic

Why It's Why It's Smart To Be Smart To Be OptimisticOptimistic

Source: The Wall Street Journal Digital Network

Badai pasti berlalu…..Badai pasti berlalu…..

Sure, it has been a harrowing storm. And

now is no time to discount the dangersthat still exist. But opening your mind

tooptimism can help you seize the

opportunities ahead ....

U.S. in last quarter 2009U.S. in last quarter 2009

• U.S. economic contraction slowed in quarter

• U.S. deepening the pain: job losses pile up

• U.S. consumer confidence index rise up

INDONESIA in last quarter INDONESIA in last quarter 20092009• Perekonomian Indonesia dan sektor keuangannya

tak terkait erat dengan sektor finansial AS.• Sektor perbankan sudah cukup terkonsolidasi.

Indikator kesehatan perbankan (ROA, ROE, NIM, CAR) di atas rata-rata negara tetangga, bahkan beberapa terbaik.

• Current account masih surplus.• Peranan ekspor di dalam PDB relatif kecil.• Porsi ekspor Indonesia ke AS, Eropa, dan Jepang

sudah menunjukkan penurunan; bergeser ke EM dan Asean.

• Ruang gerak untuk stimulus fiskal cukup leluasa.• Harga minyak sempat turun ke level di bawah $50

per barrel.• Ketahanan pangan terjaga (a.l: komponen makanan

dalam CPI mengalami deflasi berturut-turut dalam 4 bulan terakhir).

Sources: various issues

HEALTH HEALTH CARE IN CARE IN

20102010

THE SKY LOOKS THE SKY LOOKS BRIGHTER,BRIGHTER,HOWEVERHOWEVER

UNCERTAINTY IS UNCERTAINTY IS THE NEWTHE NEW

NORMALITYNORMALITYSource: MarkPlus Conference 2010, 10 Desember 2009

7 STRATEGIES TO COUPE 7 STRATEGIES TO COUPE 20102010

1. Focus and Consistence2. Strategic Alliance3. Standardize4. Low Budget High Impact5. Good Clinical Governance6. Managed Care7. Connect

#1 Focus and #1 Focus and ConsistenceConsistence• Center of Excellences• Hospital with satellite clinics• Private and personal care• High speed services• Service packages

#2 Strategic Alliance#2 Strategic Alliance

• Buildings, equipment and maintenance in line with service requirements as long as possible not with own funding

• Alliance thinking to maximize the value of assets by fully utilizing existing facilities and exploiting under-utilized capital stock to garner.

#3 Standardize#3 Standardize

• Excellent Standard Operating Procedure

• Accountable Medical Services• Clear clinical guidelines for treatment

and referral• Humanized Customer Services

Standard and Crew

#4 Low Budget High #4 Low Budget High ImpactImpact• Carefulness market research• Selective Investment• Don't spread your hospital/business

plan too wide• Align your market research with your

sales and financial objectives• Your hospital/business plan should be

SMART (Specific, Measurable, Achievable, Realistic and Time specific)

#5 Good Clinical #5 Good Clinical GovernanceGovernance

#6 Managed Care#6 Managed Care

• Structured medical service (Primary Secondary Tertiary)

• Implementation of Family Doctor• Implementation of prescribing within the

rule of “medically necessary”• Generic drugs prescribing intensively• Medical treatment based on evidence• Service packages per level of care

(DRG’s)

#7 Connect#7 Connect

MOBILEMOBILE EXPERENTIALEXPERENTIAL SOCIALSOCIAL

WELL CONNECTEDWELL CONNECTED DEEP CONNECTIONDEEP CONNECTION STRONG CONNECTIVITYSTRONG CONNECTIVITY

Source: Hermawan Kartajaya, Connect 2009

#7 Connect#7 Connect

MOBILEMOBILE EXPERENTIALEXPERENTIAL SOCIALSOCIAL

1. Use New Media to Excite Them

2. Create Affinity to Your Brand

3. Empower The Youth to Play A Role

4. Give The Power to Woman

5. Provide Special Access to Woman

6. Provide Track-and-Alert Services

4. Give The Power to Woman

5. Provide Special Access to Woman

6. Provide Track-and-Alert Services

7. Provide Channel to Communicate

8. Develop A Network for Netizen

9. Provide Connection through Gadget