16

Paybook Investor Slidedeck

Embed Size (px)

Citation preview

Page 1: Paybook Investor Slidedeck
Page 2: Paybook Investor Slidedeck

01

01.Unemployment

Youth unemployment - 54%

Real Youth unemployment - 65%

02.Ineffective Marketing

The banner is dead87% buy on friend recommendation

03.Payment Method

50% of people’s reluctance is due to payment method / trust

04.Cost of Broadband

High cost prevents penetration

The Problem

Page 3: Paybook Investor Slidedeck

1. Create income stream2. Create effective marketing3. Create market place4. Solve payment method5. Create access to internet6. Create wealth growth opportunities

The Solution

03

The Solution : Paybook

02

Page 4: Paybook Investor Slidedeck

*hi thereHey! We’d like to introduce ourselves

before we go too far

Paybook is primarily the commercial digitization of Africa. We primarily let our subscribers earn money to get traffic, leads and sales for brands from their social media.

This cost effective mechanism of marketing for the masses, by the masses, has afforded us the opportunity to explore additional technology innovations such as FREE Wi-Fi and a digital marketplace

Introduction

03

Page 5: Paybook Investor Slidedeck

Watch

Answer Share

1. Create Income Stream

Earn

04

Subscribers watch an advert description on our platform in any format (video, picture or text description)

We validate that these subscribers understand the messaging by making them answer questions

They then share this on their social media to their friends, followers and groups

They then earn for the traffic, leads and sales they generate for the brand.

Page 6: Paybook Investor Slidedeck

05Subscriber Growth

10/29/2

013

11/21/2013

12/14/2

013

1/6/2

014

1/29/2

014

2/21/2

014

3/16/2

014

4/8/2

014

5/1/2

014

5/24/2

014

6/16/2

014

7/9/2

014

8/1/2

014

8/24/2

014

9/16/2

014

10/9/2

014

11/1/2

014

11/24/2

014

12/17/2

014

1/9/2

015

2/1/2

015

2/24/2

015

3/19/2

015

4/11/2

015

5/4/2

015

5/27/2

015

6/19/2

015

7/12/2

0150

2000

4000

6000

8000

10000

12000

14000

16000

total subscribers ActiveTwitter Active Facebook ActiveActive both on twitter and facebook

We have validated this works with our subscriber growth from April to date (4000 to 15000+). We are at the beginning of our Bell curve

Page 7: Paybook Investor Slidedeck

06Number of Campaign Shares

Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-150

2000

4000

6000

8000

10000

12000

14000

16000

We have also seen tremendous growth in number of campaigns shared per month since April. A very important factor, as sales growth will be seen to be directly correlated with number of social shares and a current earning per share of $0,40.

Page 8: Paybook Investor Slidedeck

Affiliate Marketing

Consistent Returns On Investment

Repeatable Mechanism

2. Create Effective Marketing

Know Client Type

07

We bring the best know online sales mechanism to the larger audience of social media

Because of its performance nature, the method has a built in minimum return on investment

We have done it for over 200 campaigns

Through trial and error we now know what goods and offerings work best on social media

Page 9: Paybook Investor Slidedeck

08

Image

HomeChoice

In this campaign we sold bedding on social media, no easy task, but a true testament of the power of social and the power of trust transference.

Over the period of 1 April to 30 July 2015

We delivered:• 4 993 clicks• 928 Unique visitors• 48 sales• $5300 returns in sales• Cost of marketing: $790

• Direct Platform ROI: 667%

Results

Image

Mr Price

Through the use of competitions, we were able to get Mr Price traffic onto their online store and leads interested in winning Mr Price merchandise. The unexpected effect was the immediate direct sales on their online platform

Over the period of 1 April to 30 July 2015We delivered:• 23 838 clicks• 15 473 Unique visitors• 10 402 leads• 129 sales• $6 320 returns in sales• Cost of marketing: $5 650

• Direct Platform ROI :112%

Results

Case Study

Page 10: Paybook Investor Slidedeck

09

Mar-14

Apr-14

May-14

Jun-14Jul-1

4

Aug-14

Sep-14

Oct-14

Nov-14

Dec-14

Jan-15

Feb-15

Mar-15

Apr-15

May-15

Jun-15Jul-1

5USD 0.00

USD 1,000.00

USD 2,000.00

USD 3,000.00

USD 4,000.00

USD 5,000.00

USD 6,000.00

Revenue Growth USDAfter spending a year product testing and refining, we have doubled our revenue, month on month for the past four months as a result of our subscriber growth

Page 11: Paybook Investor Slidedeck

Paybook Buy Page

Paybook Currency

Paybook Methods

3. CREATE MARKETPLACE

10

Our subscribers can use their earnings to buy goods from our advertisers on our platform for a small transactional fee

Use of our currency to buy on other stores as a payment method.

Creation of credit methods of payment using Paybook Earnings as the credit worthiness barometer

Page 12: Paybook Investor Slidedeck

4. SOLVE PAYMENT METHOD

01.

Trust Online Stores

03.

02.

Credit

04.

Lay-buy In-store Buying Currency

11

By use of Paybook Earnings to buy online, riskless trust is developed with online stores

Allowing for the most wanted payment method in any shopping

Allowing for multiple payments for a product before delivery is taken from Paybook Earnings

Use of transactional cards as well as QR transactional methods to effect brick and mortar transactions with Paybook Earnings

Page 13: Paybook Investor Slidedeck

The FREE Wi-Fi Network That Pays You“5. CREATE ACCESS

TO INTERNET

“12

Having found that we earn $0,40 per share, we have developed a Wi-Fi mechanism that is commercially viable and FREE to the end user: they watch an ad, answer a question and share on social media for 20 minutes of FREE browsing. Once they have done 5 campaigns they get uncapped internet for the rest of the day. We also pay them for each friend or follower that clicks on their links on social media. This makes us the FREE Wi-Fi network that Pays you. We have costed the model and have found that it is profitable for each High Tower with 1000 daily active users on a 100MB uncapped line. This High Tower has a radial reach of about 3km. Making this Wi-Fi ideal for Highly congested Townships.

Page 14: Paybook Investor Slidedeck

School and employment partnerships

Training programs within the platform

Use of Paybook currency for investment and saving schemes

6. CREATE WEALTH GROWTH

OPPORTUNITIES01.

02.

03.

13

Page 15: Paybook Investor Slidedeck

Market Size

Ecommerce $46 billion in Middle east / Africa (mainly Israel, Nigeria,

South Africa and Kenya)

Middle East/Africa

Average 10% cost of acquisition $4billion

(marketing and transaction costs)

Cost of AcquisitionSouth Africa ecommerce Market $6billion

Total Addressable Market - $600 million

Expected 12 Month Revenue

$ 1 316 000

TAM

14

Page 16: Paybook Investor Slidedeck

$16 000 Wi-Fi Setup

$30 000 Wi-Fi connectivity for a year (100MB line)

$20 000 12 month subscriber acquisition

$10 000 salaries

$11 500 operational / contingency

$12 500 investor exit

$100 000 total

$10 000 current month revenue

$8 000 Monthly burn (without Wi-Fi)

$20 000 Monthly burn (with Wi-Fi)

$1 316 000 Expected revenue for next 12 months

15What We’re Asking For