Pay For Performance Public Relations Meets Market Demand
2
Pay For Performance Public Relations Meets Market Demand Matrix Marketing Group Defines Program to Eliminate Publicity Risks, Guarantee Results for Small to Mid-sized Businesses DENVER, CO and BURLINGTON, VT – August 12, 2014 – Matrix Marketing Group, LLC, a digital marketing and training firm, announced today the full roll-out of its new Pay-for-Performance Public Relations (PR) program designed for small to mid-sized businesses to reduce public relations risk from retainer-based public relations agencies. When CenterStone Technologies, a Denver based software firm, wanted to launch their new sales order management application, they knew exactly what they wanted from a public relations agency - national trade media exposure. However, Public Relations (PR) agencies only quoted monthly retainer fees of up to $10,000 for a broad package of services -- and none would guarantee results. That is when Peter O’Neil, executive vice president of sales and marketing found Matrix Marketing Group. “Matrix Marketing Group’s Pay-for-Performance program is a great tool for us. Their unbundled services offer us more flexibility and provide us the highly qualified expertise we are looking for, said O’Neil. Plus, we are a results-oriented company and with this program we only pay when Matrix Marketing Group delivers results.” Matrix Marketing Group’s Pay-for-Performance Public Relations Program includes the following customer-centric value: Pay for placements only No over billing due to activity based pricing models Budget are in control by pre-determined media list Unbundled services, get the PR you need Learn more here: http://www.matrixmarketinggroup.com/pay-for- performance-public-relations “This program was the development from our clients working with traditional agencies,” said George Schildge, Founder and Senior
Pay For Performance Public Relations Meets Market Demand
Matrix Marketing Group Defines Program to Eliminate Publicity Risks, Guarantee Results for Small to Mid-sized Businesses
Citation preview
1. Pay For Performance Public Relations Meets Market Demand
Matrix Marketing Group Defines Program to Eliminate Publicity
Risks, Guarantee Results for Small to Mid-sized Businesses DENVER,
CO and BURLINGTON, VT August 12, 2014 Matrix Marketing Group, LLC,
a digital marketing and training firm, announced today the full
roll-out of its new Pay-for-Performance Public Relations (PR)
program designed for small to mid-sized businesses to reduce public
relations risk from retainer-based public relations agencies. When
CenterStone Technologies, a Denver based software firm, wanted to
launch their new sales order management application, they knew
exactly what they wanted from a public relations agency - national
trade media exposure. However, Public Relations (PR) agencies only
quoted monthly retainer fees of up to $10,000 for a broad package
of services -- and none would guarantee results. That is when Peter
ONeil, executive vice president of sales and marketing found Matrix
Marketing Group. Matrix Marketing Groups Pay-for-Performance
program is a great tool for us. Their unbundled services offer us
more flexibility and provide us the highly qualified expertise we
are looking for, said ONeil. Plus, we are a results-oriented
company and with this program we only pay when Matrix Marketing
Group delivers results. Matrix Marketing Groups Pay-for-Performance
Public Relations Program includes the following customer-centric
value: Pay for placements only No over billing due to activity
based pricing models Budget are in control by pre-determined media
list Unbundled services, get the PR you need Learn more here:
http://www.matrixmarketinggroup.com/pay-for-performance-public-relations
This program was the development from our clients working with
traditional agencies, said George Schildge, Founder and Senior
Partner at Matrix Marketing Group, LLC Heres how it works. Clients
pre-approve tiered fees based on the influence of targeted
publications and the length of coverage they may produce. We then
pitch the publications with story ideas, Q&As, case studies and
press releases in the normal manner. But our fees are only
triggered if and when coverage is published as a result of these
efforts. Its that simple. About Matrix Marketing Group, LLC Matrix
Marketing Group is a full-service marketing and public relations
firm that helps business-to- business small to midsized companies
with affordable marketing, branding and growth strategies. The
company can be reached at 866-456-7277, [email protected]
or www.matrixmarketinggroup.com MEDIA CONTACT: George Schildge
Matrix Marketing Group, LLC