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Audience & Advertising Division
New Media as a challenge on 4+ screens
Patrice Slupowski Vice-President Digital Innovation & Communities
November 9th, 2010 – RoNewMedia Bucharest
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this is Orange
consolidated sales of 44.8 billion Euros in 2009
182 million customers worldwide
125.5 million mobile subscribers worldwide
13.4 million ADSL customers worldwide
3 700 multinational companies, 6 million business users worldwide
N°3 mobile operator in Europe
N°2 provider of internet services in Europe
3.57 million digital TV subscribers in Europe
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Spain
1,1 M customers
11,6 M customers
Poland
2,3 M customers
13,8 M customers
UK
0,82 M customers
16,4 M customers
Orange : 182 million customers worldwide ; #2 provider of internet services and #3 mobile operator in Europe
France
8,94 M customers
26,2 M customers
Source: Orange, March.2010
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Orange is one of the 2 telcos in the top 25 audiences in Europe51.5 Million unique visitors / month
PolandWeb : 13 008 M visitors
1 - Google2 - orange (wirtualna polska)
FranceWeb : 22 753 M VUs
1 - Google2 - Microsoft3 - Facebook4 - orange
Mobile : orange ranks #5 in the most visited sites
SpainWeb : 7 810 M VUs
1 - Google2 - Microsoft…11 – orange
UKWeb : 4 234 M VUs
1 - Google2 - Microsoft…36 - orange
Mobile : orange ranks #4 in the most visited sites
(1) Nielsen/ Médiamétrie panel, “all places”, France Telecom Parent, July 2010, FR(2) Nielsen Netview panel, Home & Work, France Telecom Parent, July 2010, Spain, UK(3) Gemius panel & census, audience tracking of Wirtualna Polska, June 2010 Poland (methodology change in May09) (4) Comscore, Nielsen Q2 2010 - Orange
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Orange in Romania
Orange leader in Romania with 10.4 million customers. leading the way in innovation, aiming to offer its customers the best communication services available.
Orange Romania has a wide network coverage. In 2004, Orange launched EDGE technology, a first for all of South-Eastern Europe. In 2006, Orange Romania launched 3G services and 3G+ in 2007
“Firsts” on the Romanian broadband market : data transfer services, mobile e-mail and internet access, online store where customers can buy mobiles, accessories, promotional items, services like Smartphone Expert, Smart Services, iPhone 3GS.
In 2010, Orange continued its development strategy by offering full internet access solutions: laptop together with broadband internet service plans that enable people to access their e-mail and applications from anywhere, at a speed of up to 14,4 Mbps. The portfolio of connecting devices has been enlarged for instance providing wi-fi features for home or mobile use. Orange has maintained its position as a provider of complete mobile internet access solutions.
Key launches in 2010 : iPhone 4, Samsung Galaxy Tab, App Shop
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The digital revolution is driving the proliferation of new contents and services on increasingly connected screens…
A multiplication of screens that are nomadic, connected, multi-function, and that are used for entertainment, communication and practical life
This multitude of products and services is:
Complex
inconsistent
Often dedicated to a single device/terminal
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Today changes with
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Key factors 2010-2015
Non-live programconsumption
Evolution ofTV usage
Multimediasearch
Mobile, pc and tv widgets
Real social networks
Consistent photoexperience
“Brick &Mortarization” of web brands
co-distribution
marketplaces
Developmentand leverage
of partnerEcosystems
New forms of product
Marketing and distribution
Omnipresence of social networksand leakage into
everyday services
Internet-drivenmedia reinventing
on all screens
Mobile multimediademocratization
SDKs, open APIs and app stores
for partners
3rd-partytechnologiesintegration
IndexingTechnologies
crowdsourcing
Personal DataAggregation
Social MediaMarketing
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So Orange develops jointly with our partners a universe of content and services that are integrated in our telco offerings and deployed on all connected screens
Origami: content and services that are included in the telo offering
entertainmentcommunication practical services
Dolphin, Monkey : content and services included for free for our prepaid customers who spend the most
ID management Address bookPersonal data management
/ telco data
Customer relationship enablers
partage de mes informations
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.
Our Mission isInnovation
Propose new mass-market digital experiences,by anticipating usage evolutions and disruptions
Help Orange group initiate major directional changesby capturing opportunities linked to digital breakthroughs and related ecosystems transformations
Use our expert understanding of value chainevolutions to test new audience development
and monetization models
Transfer to the Orange Group knowledge, service
concepts or live projects for industrialization
Digital Innovation & Communities team
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NExT.com programFrance Telecom Group restricted
Our work topics are evolving with new trends emergingFirst phase – (2006-2010) : Web 2.0
Communities and social networks User-Generated Content Non-linear distribution of media Deportalization (widgets and rich media) APIs and ecosystems Democratization of mobile internet 3-screen sequential experiences
Second phase – (2011-2015) : new conquests and web² Real, implicit and advanced social networks around personal data aggregation New digital medias and new digital distribution Multiple screen parallel social experiences and in particular new experience of
interactive TV Contextual and community-aware mobile services E-education Nutrition / Fooding / Environment Augmented reality Crowdsourcing
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4, 5 or even more screens …
Cinema
PC/Web
TV
Mobile
Tablets
Other devices (consoles, fitness devices, …, connected fridges, …
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Quizz !!!
What is the percentage of people using mobile internet in Europe in 2010 ?
25%
75% not using
What is the percentage of people with a smartphone or a superphone in Europe/AMEA in 2010 ?
20 %
80% with basic or feature phones
How many app stores in the world
103 … at least
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Handset sales situation
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Challenges on mobile
Smartphones vs Feature phones
Mobile Multimedia Democratization : Bringing simple services on devices that are in the hands of 80% of the customers for the next two years and still 64% of in 2017
Battery life, Network quality
Applications vs Webapps
Search in Application Stores
Discovery for the customer
Distribution of apps and widgets for the developers and publishers
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Widgets activities
Orange Widgets – Democratizing Mobile internet embedded on 4M devices in FR, UK, CH, PL
100 PC Widgets as new desktop interface and ad format
Homescreen/native widgets, providng Orange services in the smartphones and adding content to the AppShop
Open Source Mobile Widget Platform Toolkit – open source player and server technology to make feature phones smarter : http://github.com/osmwp
Orange Widgets Ultra Light - Democratizing mobile widgets in emerging countries
Djinngo.com – Widget Distribution site for the Ecosystem Gravity Center
Fast widget –Easy widget creation wizard for widgets in 1 minute
Netvibes partnership – Catalogue of 100,000 widgets available to Orange widgets, Djinngo mobile …
WAC – Whosale Application Community : together with 46 industry players we’re joining forces for widgets and apps distribution
Orange has started working on widgets in 2006 as a deportalization mechanism. After industrializing the widgets on the PC in 2007, we have focused our efforts on the mobile from 2008 to ease mobile data adoption, creating a Widget skill center to be able to embed and deliver widgets in the Signature devices in 2009, then extended the promise to native widgets in 2010 …
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Quizz !!!
What is the percentage of people using non-linear TV (Catch-up tv, VOD, …) in France in 2010?
8%
92% not using
How many people are using another screen while watching TV in the US in 2010 ?
35 %
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Challenges on TV
Connected TV or Set-Top Boxes.
Connectable or connected devices.
Education and non-linear consumption democratization
Multi-screen parallel experiences
Same story that on mobile with Smartboxes and Feature Boxes
Widgets vs TV channels interactive portals
Browsers vs Applications
Interactive experience technologies and standards
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Providing a fluent and immersive experience to customers
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Quizz !!!
How many people on Facebook ?
500 million
How many people on Twitter ?
200 million
What is the most popular social network in the world ?
QQ with more than 500 million users of which 100 million are connected simultaneously and $1.8 billion
revenues in 2009
What will be the next killer social network ?
???
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Challenges on PC/Web
Next big social network ?
Diminished reality : filtering information overload
Recommendation vs Search
Notebook going to closed world ?
Is PC dead ?
Where is the ultimate PC : touch screen flash memory tablet with a PC OS and a keyboard
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Quizz !!!
How many iPads sold in the world ?
8 Million
How many iPhones bought in my team ?
30
How many iPads bought in my team ?
2
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Challenges on tablets
Flat PC or bigger smartphone or personal consoles ?
Mobile features (communication, cameras, etc …)
Software offer vs application world
Price vs experience
Personal vs Home device
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2424actu.fr an internet-driven media on 4 screens
Transmedia & multidevice experience
MobileTV Options subscription
TVFree today (soon ads)
60+ renowned partners :TV – Radio - Newspapers
Exclusive indexing and search technologiesAutomatic clustering and ordering of news themes
Intuitive interface for a new generation of internet-driven services
Multichannel presence
TabletsFree today (soon freemium)
Cross-device presence / Business Model
iPhone, Android, WM7iPad, Android
PCAds (soon Premium)
200,000 unique visitors 600,000 videos viewed per month
#2 of iPad Free Apps in France
100,000 downloads on iPhone and Android
Only started on WM7
Few thousands visitors per month
Connected TV
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My Golden rules
Customer is the king
Not all the customers can afford all the devices
Dedicated experience is key and each screen has specific ergonomic principles -> Don’t replicate, don’t instantiate, just create
Technology without education means nothing
Successful innovation is an invention which has found its market in due time
