Design for Social Impact

Hi.

I’m Patrice.And I’m from IDEO.org.

Design Thinking

May 11, 2011CONFIDENTIAL

Design for Behavior Change 6

A few years ago, foundations started to see the potential for what design and the social sector could do together.

They pushed us to investigate.

Step-by-step innovation process

A few incremental changes, not enough impact.

We needed to turn the design process on ourselves.

It’s more than changing our financial modelIt’s more than just projects

It’s the opportunity to widely share ideas, spread human-centered design and improve the lives of low-income individuals everywhere.

I D E O . O R G H A S I M P A C T I N T H R E E W A Y S

design foster spread

IDEO.org works directly with non-profits, social

enterprises and foundations to get solutions to market faster and increase their impact and effectiveness.

D E S I G N

foster

T H E D E S I G N P R O C E S S

INSPIRATION IDEATION IMPLEMENTATION

observe and inspire

tel l stor ies

synthesize

brainstorm

create concepts

prototype

introduce experiments

scale, spread, sustain

T H E D E S I G N P R O C E S S

IDEO.org supports a fellows program to nurture future

global leaders who will spread human-centered design throughout their careers.

F O S T E R

fellows

S P R E A D

IDEO.org harnesses online and offline tools to share the

methodology of design thinking, foster a community to spread and build on each other’s ideas, and catalyze the

power of good storytelling.

open + inclusive

new networks

2

HCD CONNECT: SITE DESIGNSOCT 3 2011

HOME > LANDING PAGE

5 thoughts on

design thinking

1. See the system

An integrated approach

OWNERSHIP = CARE

If a family feels that the toilet is theirs, it will be treated with care and cleaned.

Product, service, business + brand

26Unilever + WSUP + IDEO

SERVICE MODEL

26

01Branded household toilet with bio-digester chemical and removable waste container.

02Local franchised operator provides household waste collection service.

03Waste taken to neighborhood transfer tank for interim storage.

04Vacuum truck services local transfer tanks.

05Waste used to generate electricity or create fertilizer to sustain and grow local business.

details matter

2. Mix insight, inspiration and intuition

prototype the product,

recast intuition

3. Build to think

prototype the product,

prototype the business

Design sterilizable and water-proof endoscope for fistula surgery

Fistula market is small. Let’s explore 6 business models

Iterative model:Chip on tip for investorsWorking prototype for pilot

Let’s gain access to multiple endocope markets

Create a generic design that reaches 4 of the 5 largest endoscope markets

Update specification, manufacuring and assembly processes

We need to choose a specific endoscope market

Let’s put this thing together

Week 1 Week 2 Week 3

Let’s use chip on tip technology

4. Reframe the question

Question assumptions

Youth are often finding formal education doesn’t teach them the skills they need to gain employment. What if formal education isn’t the answer?

Look outside what exists

Imagine designing a new employment standard, a system where foundational skills are recognized and lead to employment.

Create an employability system that shares

vocabulary around acquiring, measuring, and

recognizing foundational skills in the labor

market.

Today, despite the fact that the formal

education system is not producing candidates

with solid foundational skills, the diploma

still acts as a proxy for employability. Formal

schools are expected to create employable

citizens, but they are graduating youth without

the right skills.

From To

2. Don’t forget to play

looking in and looking out

simple, easy + compelling

1. See the system2. Mix insight, inspiration and intuition3. Build to think4. Reframe the question5. Don’t forget to play

thank you.