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For Internal Use Only
Confidential
Partners For Success
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For Internal Use Only
Confidential
Objectives
• Improve Brand Image in Saudi Arabia “Re-launch”
• Develop After sales service “Service and Customer service”
• Develop Parts business• Leverage The Resale value• Achieve The Volume Target of sales• Successful launch of new products line.
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For Internal Use Only
Confidential
Marketing Plan Overview• Short term Plan– First step in 2009– Achieve reasonable sales volume in 2009– Corner stone of our long term plan
• Long term Plan– Built Renault image in the market as
• French Design • Adapted for the country• “Part of our community”
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For Internal Use Only
Confidential
Short Term Plan• Introduction of “New” Renault into Saudi Market– Re-launch Campaign “What is Renault”– The Change concept “We came now”– After sales perception– Preparation of the new products
• Trade In campaign– Adv. For change your old Renault with a new One– Support from Renault & Alissa to find the best trade
in scenario accepted from the client
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For Internal Use Only
Confidential
Short Term Plan
• Focus on fleet segment– Special support for special deals through 2009 to
achieve sales Volume– Direct sales team for all fleet customers• Based on our long term experience in fleet segment.• Special offers• Focus on LCV 14 years success in Europe• Introduction of Logan and Safrane
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For Internal Use Only
Confidential
Investment in 2009
• Showrooms in main cities.• Re-launch campaign.• Fleet support.• Trade in Campaign support.• After service “Customer first Program re-launch”• New Product launches
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For Internal Use Only
Confidential
2009 Forecast (2010 models)
Model Retail forecast Fleet Forecast
Megane 100 50
Logan 200 600
Safrane 400 300
LCV 150
Koleos 400
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For Internal Use Only
Confidential
Long Term Plan
• Objectives– Aggressive promotion to build credibility and
brand image in the market– More expansion in Retail segments– Launches of new products within 2010 and 2011– Increase sales volume with steady growth
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For Internal Use Only
Confidential
Marketing Plan overview
• Support brand image in the market – Events supports– Year after year prove that “Renault is part of our
community”• Direct promotion activities for Youth segment• Strong re-launch of new products line.
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For Internal Use Only
Confidential
2010 ForecastModel Retail forecast Fleet Forecast
Megane / Megane HB “April” Korea 400
Logan / Logan MCV 800 1200
Safrane 1500 500
LCV 1000
Koleos 950 50
Sandero “April 2010” 500 100
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For Internal Use Only
Confidential
2011 ForecastModel Retail forecast Fleet Forecast
Megan / Megan HB 650
Logan / Logan MCV 1200 1600
Safrane “New Safrane” 2000 500
LCV 1500
Koleos 1250 100
Sandreo 850 100
H79 “March 2011” 250
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For Internal Use Only
Confidential
Investment in 2010 - 2011
• Branding• After sales expansion• Fleet support• Products launch• Loyalty program• Market research to investigate our progress in
branding by end of 2010.
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For Internal Use Only
Item Rav4 Captiva Santafi Koleos
Engine 4 cylinder 4 cylinder 4 cylinde 4 cylinde
Power output 168 141 185 175/6000
Engien size 2362 2.4 2.7 2488
Transmission 4 speed A 4 speed A 4 speed A CVT
Price 77,000Full 97,000 79,000 78,000
Full 93,0004x2 75,0644x4 80,900
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For Internal Use Only
Confidential
Item Camry Accord Mazda 6 ultra Sonata Safrane 2.0 Safrane SE Safrane LE
Engine 4 cylinde 6 cylinder 4 culinder 4 culinder 4 cylinder 6 cylinder 6 cylinder
Power output 157 hp 178/6500 125/6000 127.9/6000 143 170/6000 170/6000
Engien size 2362 cc 2354 cc 2488 cc 2359 cc 1998cc 2349 cc 2349 cc
Transmission 5 speed A 5 speed A 5 speed A 5 speed A 5 speed A 5 speed A 5 speed A
16" Al alloy wheels no yes yes yes Yes yes yes
Price 82,000 84,000 99,000 Start from 62,000 60,000 68,000 74,000
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For Internal Use Only
Item Jazz Getz Aveo Yaris Yaris Sirion Logan PE Logan SE Symbol
Engine 4 cylinde 4 cylinde 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder
Power output 118/6600 69.9(95)/6000 94 85/6000 85/6000 67/6000 110 110 72/6000
Engien size 1496 cc 1399 cc 1.4 1298 cc 1298 cc 1298 cc 1600 1600 1390
Transmission 5 Speed A 5 Speed M 4 speed A 4 speed A 5 speed M 4 speed A 4 speed A 4 speed A 4 speed A
Price 65,400 34,500 43,000 From 41,000 to 52,000 43,750 35,700 38,630 41,300
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For Internal Use Only
Confidential
Item Tiida 1.6 Corolla Corolla 1.8 Civic LX Mazda 3 Epica Megane D 1,6
Megane D 1,6
Engine 4 cylinde 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder
Power output 109(118)/6000 107 130 138/6300 107/6000 107 115/6000 115/6000
Engien size 1598 cc 1600 cc 1800 cc 1800 cc 1600 cc 1.6 1600 cc 1600 cc
Transmission 5 Speed M 5 speed M 5 speed A 5 speed A 4 speed A 4 speed A 4 speed A 5 speed M
Price from 54,850 to 59,850 from 53,000 to 76,000 67,900
Full option 63,000 "model
2008" 66,000 56,000 51,600
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For Internal Use Only
Confidential
Item Mazda 6 Normal Megane A 2.0 Lancer GT
Engine 4 cylinder 4 cylinder 4 cylinder
Power output 108/6500 136/5500 114(155)/6000
Engien size 1998 cc 1998 cc 1998 cc
Transmission 4 speed A 4 speed A 6 CVT/5 sp M
Price 69,000 60,217 75,600
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For Internal Use Only
Confidential
Item Kangoo Partner "Peugeot" Perlingo "Citroen"
Engine 4 cylinde 4 cylinde 4 cylinde
Power output 75 110 75
Engien size 1.4 1.6 1.4
Transmission 5 speed M 6 speed M 5 speed M
Price 2008: 39,9002009:42,900 2008: 48,000 40,000 "2008"
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For Internal Use Only
Confidential
Thank you
