eCommercePractical Internet Strategies to Sell Your

Products and Yourself

Presented by Dan Bond

Sponsored jointly by Downtown Delaware, the Delaware Emerging Technology Center, 

Delaware Technical Community College (Terry Campus) and USDA Rural Development 

February 2010

Terry Campus Map

Introductions

Introductions

Please give:

Your nameWhere you live or workYour current level of eCommerce activity 

Your expected use of this training 

Something about yourself of special interest

Introductions

Towers Bed & Breakfast

Hi,  I'm Eebee!  I will be joining you for this course.  

Outline

Overview of eCommerce

Niche MarketingProduct SourcingEquipment, Software, CommunicationsDomain NameWebsiteShopping CartPhotography for Your Website

Outline

Information Management SystemsInventory ControlShipping

SEM & SEOShopping Sites & AffiliatesLegal & Tax Issues

Social Networking Sources of Information

Wow, we've got a lot to cover!

The Most Important Parts:

• Choosing your niche

• SEM & SEO

• Continually expanding your market with Social Networking and other tools

eCommerce

What is eCommerce?

The definition given in Wikipedia is:

Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over the Internet.

What is eMarketing?

The definition given in Wikipedia is:Internet marketing, also referred to asi-marketing, web-marketing, online-marketing, or eMarketing is the marketingof products or services over the Internet.

Internet & the Web

The Internet is a global system of interconnected computer networks that use the standard Internet Protocol Suite.

The World Wide Web is a system of interlinked hypertext documents contained on the Internet.

Business to Business eCommerce

Business to Consumer eCommerce

"Click & Mortar" Business Model

 

Total Retail eCommerce Sales were $134 billion in 2008

Will eCommerce Continue to Grow So Rapidly?

Unique Benefits of eCommerce

Low startup cost

Unlimited market size

Much greater freedom of location 

Portability of business

Anonimity

24-7 Sales

Many successful eCommerce businesses started here.

The eCommerce Market ... as soon as FedEx gets there.

As long as there is high-speed internet and package delivery service available...

Relocating - Take it with you.

Neither rain, nor sleet, nor dark of night ...            ...keeps the orders from coming in.

I want to get on the Internet!

The Most Important Parts:

• Choosing your niche

• SEM & SEO

• Continually expanding your market with Social Media and other tools

Niche Marketing

Finding Your Niche

• Identify an interest -- ideally one related to yourself, your experiences, your talents, your location, etc.

• Identify a niche with sufficient market demand.

• Discard niches where there is already too much competition.

• Make sure that the niche can become a profitable business.

Profit Margins

• Wholesale price• Location of supplier• Price points• Price competition• Information value added• Weight to value ratio • Shelf life• Market trends• Supply constraints

I love  lists,     they are so much fun to   tear up!

How narrow is your niche?

Tools for Researching Niches

Google Search Results

Google Product SearchGoogle Trends

 Google Alerts

 eBay Groups

Have you found your niche?

Website Shopping Cart

Equipment

Products

Payment System

Delivery Services

Photography

Information Management System

Accounting System

Product Sourcing

Drop Shipping

The Good:

• You don't invest in inventory.

The Bad:

• You have no buying power.• Competition will drive down your margins.• Drop ship wholesales do not provide products for

niche markets.

The Ugly:

• You can work a lot, sell a lot and make no money.

If you must try drop shipping take a look at:

Is everyone still awake!!!!!!!!!!!!!

New York International Gift Fair

Philadelphia Gift Show

HOMEWORK?

www.practicalecommerce.com