Part 3 - Advanced Social Media Marketing at UCSC Ext

AdvancedSocialMediaMarke0ngPart3April08,2016

@NaThomson NataschaThomson CEO,Marke?ngXLerator

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Today’sAgenda9:00AM Introduc0ons&YourBrand10:15AM Break10:30AM SocialMediaMarke0ngStrategy/FinalProjectScope12:15PM LunchBreak1:00PM GuestSpeaker:SocialMedia&IoT2:00PM Break2:15PM GuestSpeaker:SocialMediaManagement&Analysis3:15PM Break3:30PM UsingSocialMediaonaBusinessLevel5:00PM ClassEnds

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SocialMediaislikePoi

ConsistencyMaOers.

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Using Social Media Marketing In Business

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Business=Page

1.  Choosetherightpresence2.   Completeyourprofile3.  Engageyouraudience

7Op0mizethePageforYourGoals

8Think“NewsFeed”vs.“Page”

5RulesforFBforBusinessIsFacebookwherethefishare?Ifyes,…1.  Beahumanbeing&connectviaauthen?cemo?ons&visuals2.  Knowatwhat0mesyourtargetaudienceisonline3.  Whattypeofcontentdotheyconsume&engagewith?4.  Don’tpitchbutincludeaCalltoAc?on(CTA)frequently5.  Postregularly&respondtoeverypost

Source:SocialMediaExaminer.

ShowaSenseofHumor

Example Success Metrics

1. Follower growth rate (%) 2. Likes / Shares / Comments 3. Conversion Rates

Case Study: Musician

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5 Professional Optimization Tips

1.  Pick your @Handle wisely 2.  Complete your profile with your goal in mind

3.  Follow your target audience, influencers, thought leaders, news sources & competitors

4.  Create lists from the get go 5.  Engage instead of just amplifying

Bonus Tip: Stay on Topic

Be a Goal Focused Human

1.  Share the content your target audience craves 2.  Be authentic and respectful 3.  Use relevant hashtags / join events / TweetChats 4.  Use visual content often 5.  Measure towards goal attainment


1.  Follower growth rate (%) 2.  Retweets / Mentions / Quotes 3.  Conversion Rates (CTR/Leads)

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Top5ProfileOp0miza0onTips

1.  Professional, right-sized, picture

2.  Authentic Summary 3.  Tell a story of growth with

your work experience 4.  Add visual content &

URLs 5.  Create a Company Page

or link to your company’s page

5LinkedInGrowthTac0cs

1.  Invite & accept the right connections

2.  Giveandaskforrecommenda0ons3.  Post status updates 4.  Join relevant groups 5.  Engagewithyouraudience


1.  Follower growth rate (%) 2.  Engagements 3.  Conversion Rates (CTR/Leads)

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IsyourTargetAudiencethere?

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Tools

5Free(mium)Tools1.   Bufferapp+Applet2.   Bitly3.   Twitonomy4.   eClincher5.   TwiOerAnaly0cs&TweetDeck

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5EnterpriseLevelTools1.   Sysomos2.   Sprinklr3.   eClincher4.   Tracx5.   Hootsuite

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StrategyFramework

#DataConnectTalk

•  Objectives •  Target Audience(s) •  Message •  Social Channels •  Tactics (including Content) •  Measuring Goal Achievement

NataschaThomsonNaThomson@Marke?ngXLerator.com@NaThomson+1(925)519-8111

Marke0ngXLerator.com

Over15yearsofB2Bmarke0ngexperienceinGlobal2000andstartupcompanies.CustomersincludeSAP,EMC,Polycom,SLAP,andLookingGlass.