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Papasellis Presentation By 5 the Superiors Group

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Page 1: Papasellis Presentation By 5 the Superiors Group
Page 2: Papasellis Presentation By 5 the Superiors Group

Muhammad Ali Jinnah UniversityMuhammad Ali Jinnah University

Presentation Of Principles of Marketing onPresentation Of Principles of Marketing on

MBA Section # 4MBA Section # 4

Page 3: Papasellis Presentation By 5 the Superiors Group

Aamer ZafarAamer Zafar MB093054MB093054 Faisal BashirFaisal Bashir MB093089MB093089 Muhammad Ammad QureshiMuhammad Ammad Qureshi MB093092MB093092 Shaheed ZamanShaheed Zaman MB093082MB093082 Saeed AhmadSaeed Ahmad MB093055MB093055

Page 4: Papasellis Presentation By 5 the Superiors Group

Italian Restaurant Pappasallis is Italian word Owner Miss. Zeenat Ayesha Establish since 1989 from F-7 Islamabad Branch Started from small shop containing 2 or 3 tables The oldest pizza restaurant in Pakistan

Page 5: Papasellis Presentation By 5 the Superiors Group

““Provide fine dinning facilities Provide fine dinning facilities to people’s of Islamabad and to people’s of Islamabad and fulfill their demands.”fulfill their demands.”

Page 6: Papasellis Presentation By 5 the Superiors Group

12-12 Services12-12 Services Takeover deliveryTakeover delivery Prefer direct marketingPrefer direct marketing Using digital sources i.e.Using digital sources i.e.

• FM radioFM radio• Electronic MediaElectronic Media• Print MediaPrint Media• TelecommunicationTelecommunication

Page 7: Papasellis Presentation By 5 the Superiors Group

Strength:Strength: Ample parkingAmple parking SecuritySecurity Secure placeSecure place Variety in food portionVariety in food portion Good locationGood location Familiar environmentFamiliar environment Kids AreaKids Area

Weakness:Weakness: Law & OrderLaw & Order ExpensiveExpensive

Page 8: Papasellis Presentation By 5 the Superiors Group

Opportunities:Opportunities: Play landPlay land Jinnah parkJinnah park CinepexCinepex

Threats:Threats: Political situationPolitical situation InflationInflation TerrorismTerrorism

Page 9: Papasellis Presentation By 5 the Superiors Group

SocialSocial:: CharityCharity 64 Workers64 Workers

LegalLegal Registered Trade MarkRegistered Trade Mark No violation of Rules and No violation of Rules and

regulationregulation

EconomicalEconomical:: Different Types of DealsDifferent Types of Deals

PoliticalPolitical:: GovernanceGovernance ConditionsConditions

TechnologicalTechnological:: Use Advance toolsUse Advance tools

Page 10: Papasellis Presentation By 5 the Superiors Group

Product:Product: VarietyVariety QualityQuality ServicesServices SeasonalSeasonal

Price:Price: List priceList price ExpensiveExpensive

Place:Place: CoverageCoverage LocationLocation TransportationTransportation

Promotion:Promotion: Public RelationsPublic Relations AdvertisingAdvertising

Page 11: Papasellis Presentation By 5 the Superiors Group

Pizza HutPizza Hut KFCKFC McDonald’sMcDonald’s

And other fine dining restaurants And other fine dining restaurants

Page 12: Papasellis Presentation By 5 the Superiors Group

New branches in twin-cities. New branches in twin-cities. Promote their quality.Promote their quality. Offer new deals.Offer new deals. Technological promotion. Technological promotion.

Page 13: Papasellis Presentation By 5 the Superiors Group