Social Networking forSocial Networking for

Executives and EnterprisesExecutives and Enterprises

PanIIT 2009

Chicago, October 9, 2009

PanIIT 2009PanIIT 2009

Chicago, October 9, 2009Chicago, October 9, 2009

Professional Development:Professional Development:

-10/8/09

Copyrighted

material Christopher S. RollysonChristopher S. Rollyson

• Managing Director, CSRA Inc., specialist firm

advising on strategy and programs for social

networks and Web 2.0

• Founder, Social Network Roadmap and the

Executive’s Guide to Web 2.0

• 20 years experience as management consultant

and line executive at PwC, KPMG and several

enterprise architecture consultancies

• Managed strategic alliances with IBM, Sun,

Rational, BEA..

• Thought leader: 3 blogs in global top 10

-10/8/09

Copyrighted

material Will Transform Careers and BusinessWill Transform Careers and Business

• They change the economics of relationships

• Make connections and friends more accessible

• Smartphones put them in our pockets

• We can have more relationships

• Friends change how we make decisions (buy, vote,

work, love, play..)

• Social networks will transform society at every level

-10/8/09

Copyrighted

material This Will Surprise CompaniesThis Will Surprise Companies

• Customers will expect companies to communicate

via social networks

• 21st century dialtone

• Word of mouth is digital and pervasive

• Unprecedented transparency due to customers

• Need to be more authentic and transparent

• The push to humanize

-10/8/09

Copyrighted

material Opportunities/Threats: PeopleOpportunities/Threats: People

• Job tenures less than 2 years

• Connections the closest thing to “security”

• Your network helps to hit the ground running

when you have a new position

– I have thousands of experts in my LinkedIn, Facebook

and Twitter networks

– Thousands more read my blogs

– Advice on everything important... digitally, inexpensively

-10/8/09

Copyrighted

material Opportunities/Threats: CompaniesOpportunities/Threats: Companies

• Understand how social networks affect business

• Engage customers and other stakeholders

• Apply social networks to business processes– Sales and business development

– Recruiting and talent management

– Public relations and marketing

– Customer service

– Product development, R&D

– …

-10/8/09

Copyrighted

material ConnectingConnecting

• Web 2.0 thought leadership trove (library)

– http://executivesguide-web20.com

• Social Network Roadmap methodology

– http://socialnetworkroadmap.com

• Connect right now!

– http://twitter.com/csrollyson

-10/8/09

Copyrighted

material Clara ShihClara Shih

• Author, The Facebook Era

• Managed Social Networking Alliances & ProductStrategy for Salesforce.com

• Led Salesforce.com’s formal partnership withFacebook

• Creator of Faceconnector, the first businessapplication on Facebook; it integrates Facebookprofiles and friend data into Salesforce CRM

• Expertise: emerging trends on Facebook, transitivetrust and other social and technical trends inFacebook, Twitter and Google

Networking in the Facebook EraHow Facebook and Twitter are transforming business, relationships, and society

Clara Shih (@clarashih)

Author of The Facebook Era &

CEO, Hearsay Labs

“Clara’s book recognizes that we’ve come to a place where people can represent their real identity—and use the social filters on the Web to connect with the world around them.” —Sheryl SandbergChief Operating Officer, Facebook

Tweet along

@clarashih#PANIIT

Welcome to the Facebook Era

Over 300M active users

6 billion minutes spent each day

1M developers

from 180 countries

is email dead?

Facebook’s growth is staggering

300 mm

250

200

150

100

Sept 06 Sept 07 Sept 08 Sept 09

Winning mainstream audience appeal

Source: Nielsen Online Global Index, Dec 2008

CMO Council – March

2009

“ Digital marketing and new media dominates demand generation and advertising spend allocation priorities for the coming year, with budgets aimed at online and Web 2.0 initiatives almost 50% higher than spend earmarked for traditional media. ”

CMOs are shifting dollars to social media

Four Pillars of Facebook Marketing

Facebook Apps Facebook Pages Facebook Ads Engagement Ads

Thank you

Keep in touch

http://facebook.com/thefacebookera

Learn more about Facebook marketing

Buy on

-10/8/09

Copyrighted

material Marc O GoodmanMarc O Goodman

• Director of Social Networking and Augmented

Reality, Alcatel-Lucent

• Company social networking resource for internal

and external usage

• Lead research on social networking applications

• Behavior of business, teen, and young adult

demographics

• Guidance for Alcatel-Lucent products and services

All Rights Reserved © Alcatel-Lucent 2006, #####1 | Marc O Goodman PanIIT 2009

Great end-userinterface

Social networkingtools

Focus on concept of'hyperconnectivity'

Video Mobile Social Networking

All Rights Reserved © Alcatel-Lucent 2006, #####2 | Marc O Goodman PanIIT 20092 | University Innovations Program | November 2008

All Rights Reserved © Alcatel-Lucent 2006, #####3 | Marc O Goodman PanIIT 2009

-10/8/09

Copyrighted

material Kevin P. RiceKevin P. Rice

• Director Social Networking Solutions, Allstate

• 20 years experience in Information Technology,

formerly Chief Architect at Allstate Financial

• Leading role in technology roadmaps, strategic

program delivery, architecture governance

• Enterprise guidance for service-oriented

architecture projects

• Thought leader for SOA within the Insurance

industry

-10/8/09

Copyrighted

material Joseph PaulsenJoseph Paulsen

• Senior Vice President, Marketing Analytics,Experian Marketing Services

• Leads Experian’s expansion of the MarketingStrategy Consulting Services practice

• Helps clients understand their customers from salesdata and sophisticated analytics (including socialmedia data)

• Thought leader for integrating social networking intomarketing and analytics offerings

• Company resource for enterprise social networking

-10/8/09

Copyrighted

material Q&AQ&A

Chris Clara Marc Kevin Joe

-10/8/09

Copyrighted

material Thank you!Thank you!

• Christopher S. Rollyson

• Clara Shih

• Marc O Goodman

• Kevin P. Rice

• Joseph Paulsen