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Overview of LinkedIn Sales Navigator for Professional Services

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  • LinkedIn Sales Navigator Overview

    Kathryn Dobkin Product Consultant, LinkedIn Sales Solutions

  • Type questions into the Q&A panel

    Housekeeping

    Download Resources from Library

  • Getting started with Sales Navigator

    Buying Landscape

    Today

    LinkedIn for Sales Success

    Sales Navigator: Focused, Informed, Trusted

    Q&A

  • The buyers process has changed

    7 75 of B2B buyers use social networks to research products

    % 90 of decision-makers say they never respond to cold outreach

    % key influencers in B2B buying decisions

    Increasingly complex Increasingly social Increasingly cautious

  • How are your account teams adapting to this new normal?

    Looking for one all-powerful

    decision maker?

    Relying on the buyer to inform you on key updates?

    Cold-calling prospects like theyre just a name

    in a database?

    Are you still:

  • Focus on the right people

    and companies

    Stay informed on key updates at

    your target accounts

    Build trust with your prospects and customers

    Welcome to the New World of Business Development

    You need to:

  • 7

    LinkedIn has a wealth of information on the target people and companies with whom you want to build relationships

    400M+ Members worldwide

    7M+ Global companies

    159M Monthly unique visitors

    2B+ Updates per Week

  • Today: your personal

    network

    All that LinkedIn has to offer

    YOU

    Just what you need for sales

    To tap into the power of LinkedIn for sales, you need to expand your access and tailor your experience

  • Sales Navigator makes it simple to establish and grow relationships with your targets

    Relevant news

    LinkedIns network data

    Your accounts, leads & preferences

    Sales Navigator

  • Focus on the right targets and client accounts

    Lead Builder Lead Recommendations Saved Leads

  • 11

    Focus on the right targets and client accounts

    Renewable AND energy Arizona Finance

    x

    x

  • Focus on the right targets and client accounts

  • Focus on the right targets and client accounts

  • Focus on the right targets and client accounts

  • Stay informed on key updates at your target accounts

    Sales Updates TeamLink Introductions

  • Stay informed on key updates at your target accounts

  • Stay informed on key updates at your target accounts

    Desktop Email

    Mobile

    CRM

  • Stay informed on key updates at your target accounts

  • Build trust with your target prospects and clients

    Introductions InMail with Profile Insights

  • Build trust with your target prospects and clients

  • Build trust with your target prospects and clients

  • Our sales reps rave about how their prospects actually respond to them on LinkedIn, where an email would likely be ignored.

    22

    Social Media Marketing Manager, XO Communications

  • Focus on the right people

    and companies

    Stay informed on key updates at

    your target accounts

    Build trust with your prospects and customers

    Find the right people quickly and easily

    Receive recommendations on leads to contact

    Access more people at your accounts

    Stay up-to-date on the people youre interested in

    Be informed of whats happening at your accounts

    Research prospects wherever you work

    Engage with prospects and customers through your company

    Build your professional reputation

    Reach prospects outside of your network

    Sales Navigator is your partner throughout every stage of relationship development

  • 2014 LinkedIn Corporation. All Rights Reserved.

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