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We gave this presentation as a part of the selection process @ Idealabs in Antwerp.
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Instadeal
Last minutes from local business
Instadeal
Table of contents• Problem• Solution• Benefits• Competition• Business Model• Status• Future• Budget• Team
Instadeal
Problem1) Businesses (Hospitality businesses, Entertainment, Health & Beauty)
Time perishable capacity => yield management
• No clients
• No reservations
• Time gaps
Instadeal
Problem2) Consumer
• Save money
• What to eat, see or do?
• Planning and reservation
Instadeal
Solution1) Businesses (Hospitality businesses, Entertainment, Health & Beauty)
Create their own last minute deals
• Easy to use website• Customized deals: time & number• Distribution: email, website, social media & hotels
Instadeal
Solution2) Consumer
Reserve these last minute deals
• Easy to use website• Immediate reservation• No online payments
Instadeal
Benefits1) Businesses (Hospitality businesses, Entertainment, Health & Beauty)
• Attract new customers
• Improve capacity planning
• Reduce waste
Instadeal
Benefits2) Consumers
• Discounts
• Availability overview
• Easy reservation without online payment
Instadeal
Competition• Niche players: Tafel3 (Hospitality business), lastminutewellness
(Health&beauty), arsene50 (Entertainment)
• Group purchases: Groupon, Outspot, Shedeals
• Alternatives: Citypath, Loyalty programs, nukorting.be
• Foreign players: Lastminutedining.nl (NL), Lastminute.com (UK)
Instadeal: last minute, broad reach, reservations, low fee
Instadeal
Business modelBusinesses
• Registration and creation of deals: free
• Commission on reservations: no cure no pay, monthly invoice
• Control: report no-shows => account deactivation
Consumers
• Reservation: free
• Control: rate the seller
Instadeal
Status• Instadeal BVBA: founded June 24th
• Domain registrations & Informative landing page
• Website analysis finished
• Two big players: Lunch Garden, Bellewaerde
• Legal contracts: free advice from university professors
• 100 interested businesses in Ghent (40%
conversion)
Instadeal
FutureShort Term: Growth
• Regional roll out: Start in Ghent
• Metrics analysis & Testing
• Application: iOS & Android
Goal: Automated yield management system for local businesses
• Integrated reservation system
• Automated price setting based on demand data
• Revenue maximisation
InstadealInstadeal
Budget 1. Marketing € 7500
• Google adwords € 5000
• LED advertisement € 2250
• Stickers € 250
2. Design & Branding € 3000• Analysis € 700
• Front-end development € 2300
3. Communication € 3000• Introduction video € 3000
4. Legal € 1500• European trademark € 900
• Legal advice € 600
Instadeal
External
TeamInternal