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metashift limited © 2013
@mattalder
metashift limited © 2013
What I’m going to talk about
• The Mobile Landscape
• The Implications for Recruitment
• Mobile Apply
• The Future’s Bright the Future’s Mobile
metashift limited © 2013
Landscape
© MetaShift 2012
metashift limited © 2013
How things change…..
metashift limited © 2013
How quickly we accept them…
© MetaShift 2012
metashift limited © 2013
metashift limited © 2013
metashift limited © 2013
+
Within 4 years 71% of the world’s literate population will have a smartphone
Source – The World Bank
metashift limited © 2013
+The end of typing? A UI Revolution
metashift limited © 2013
Leap
metashift limited © 2013
User Interface - Voice
metashift limited © 2013
User Interface – Eye Tracking
metashift limited © 2013
No More Handsets?
metashift limited © 2013
Mind over matter?!
metashift limited © 2013
Implications for Recruitment
© MetaShift 2012
metashift limited © 2013
+Job Seeker Expectations
• 72% interested in receiving career information via their phone
• 63% have already searched for a job on their mobile
• 79% would apply for a job on their mobile
• 84% Thought companies should have separate mobile recruitment sites
Conducted by Metashift, Educate and Reconverse in March 2012 with a sample size of 32,000 (UK, all demographics)
metashift limited © 2013
+Job Board Data
metashift limited © 2013
+Need for Highly Targeted Information
70% of mobile searchers act within an hour; only 30% of PC searchers doSource Mobile Marketer
metashift limited © 2013
Mobile Apply
© MetaShift 2012
metashift limited © 2013
Business Card Data and Email Back
metashift limited © 2013
metashift limited © 2013
Cloud Upload
metashift limited © 2013
Emerging Integration Technology
metashift limited © 2013
The Future’s Bright
metashift limited © 2013
A better future for careers sites
metashift limited © 2013
Desktop
metashift limited © 2013
Mobile
metashift limited © 2013
+Mobile First Application Processes
© MetaShift 2012
metashift limited © 2013
+Key Takeaways
• As an industry we are way behind our audience
• Mobile will make you rethink everything
• Mobile is difficult but will solve many difficult problems
metashift limited © 2013
+Connect with me
@mattalder
www.linkedin.com/in/mattalder
www.metashift.co.uk/blog
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