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Online Sunshine Plan by Dr. Robert C. Worstell Excerpt: Chapter I - Section 1

OSP Chapter 1 - Your Purpose and Passion

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Now this may seem weird to be the first chapter in a book, coming from someone who is writing about how to make or take your business online -- but I've had to work backward at this. Trust me, if you want to see some really weird stuff, just look up Internet marketing and see the 3 and 5-ring circuses just waiting to sell you a ticket to see the freak shows inside.No kidding.Probably the worst thing you can see online is Internet marketers marketing Internet Marketing to Internet marketers. Hype vs. Hype vs. Hype. And it just doesn't quit. A lot of money changes hands, but statistically, only a very small percentage make any real money.And I'll explain why in the next section. It has to do with natural laws. How this universe runs. That sort of thing.Which is exactly why we are talking about you and what you want to get done, what makes you happy, what brings you peace - all well before we even touch another web page.

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Page 2: OSP Chapter 1 - Your Purpose and Passion

Copyright © 2009 by Robert C. Worstell. All rights reserved.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Author.

Limit of Liability/Disclaimer of Warranty: While the publisher and the author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

This excerpt from Beta release 0.1

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Table of ContentsOnline Sunshine Plan ....................................................................

0. Introduction...........................................................................1How to get the most out of this book ......................................6How this book is set up ...........................................................9

I. Purpose/Passion - what drives you, what makes you really happy? ..........................................................................12

Articles: ..................................................................................16

II. Business Basics ................................................................48Articles: ..................................................................................54

III. Market Research .............................................................115What is marketing? What is a market? ................................115How to research for your community-market ....................118Keywords, their care and feeding: Niches...........................122Keywords, Their Care and Feeding: Finding Them ............127A possible approach to keyword research ...........................131The short version of keyword research - 9 steps: ...............135The convention analogy .......................................................136How search engines used to work .......................................139Where to look for your keyword research - Part I - Basics . 141Where to look for your keyword research - Part 2 - The Real World ....................................................................................144Where's the money? I'm from Missouri - show me.............146Finding and Building Your Community..............................150Learning from the Experts in your Niche.............................151Finding your way out of this wet paper bag ........................153Articles: .................................................................................155

IV. Your Sales Funnel - ........................................................179Lining up your chickens .......................................................179Collecting up your eggs into baskets. ..................................182That narrow end of the funnel isn't, really. ........................184Copywriting - how to talk your walk ...................................187Articles: ................................................................................193

V. Search Engine Optimization ...........................................212Why do people think search engines are important? .........212Search Engine Myths ...........................................................214Strategies old and new .........................................................216

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Names to follow and why .....................................................221Recommended Products ......................................................221Articles: ................................................................................222

VI. Promotion .......................................................................242Networking and Promotion ................................................242Social Media Defined...........................................................244The care and feeding of social media ..................................247There is no ROI in Social Media Marketing .......................250So how do you convert viewers to clients through Social Media? ..................................................................................252Now for the Social Media All-You-Can-Eat-Buffet ............254Write once, publish many ways, many formats .................260Addtional Online Promotion ..............................................263Offline and Classic Promotion ............................................266Articles .................................................................................267

VII. Summary ........................................................................310

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Dr. Robert C. Worstell

I. Purpose/Passion - what drives you, what makes you really happy? Now this may seem weird to be the first chapter in a book, coming from someone who is writing about how to make or take your business online --but I've had to work backward at this. Trust me, if you want to see some really weird stuff, just look up Internet marketing and see the 3 and 5-ring circuses just waiting to sell you a ticket to see the freak shows inside.

No kidding.

Probably the worst thing you can see online is Internet marketers marketing Internet Marketing to Internet marketers. Hype vs. Hype vs. Hype. And it just doesn't quit. A lot of money changes hands, but statistically, only a very small percentage make any real money.

And I'll explain why in the next section. It has to do with natural laws. How this universe runs. That sort of thing.

Which is exactly why we are talking about you and what you want to get done, what makes you happy, what brings you peace - all well before we even touch another web page.

As I said in the Introduction, this book is for people who have already started messing around on the web and found that they thought they could actually earn some income with it. But you've already been running a blog for awhile, and maybe have a Facebook account and Twitter and some other things.

And all the books you find on how to "make money" online are completely worthless to you, unless they help you with what you want to do with your heart and soul.

If you don't wake up with bright ideas about what to do today in your life, and you aren't completely abuzz - or even just calmly happy - about getting about whatever you are doing, then you aren't following your own purpose. You're working for someone else and are a wage slave.

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The Online Sunshine Plan

How do you find your passion? While it may or may not take you some time, it's not that hard to do. But you have to start listening to yourself. Sit down and be quiet for awhile, where you won't be interrupted by the telephone or kids running around the house or annoying neighbors playing their music too loud.

Next, just review your activities and concentrate on the ones you actually like to do, not the ones you do for someone else - the things that routinely make you smile, that you look forward to, that bring a little peace to your life, one's that are really satisfying.

These type of activities are the ones which really forward what you should be doing with your life.

Keep thinking about these things and you'll narrow down to something you can do, some goal you can forward.

You might have to go out and do some of these things before you can figure out what it is about these that you love to do. And if you just start weeding out of your life the things that don't bring you joy, that you can't stand, that are always annoying - and instead concentrate and fill your life with things that routinely cheer you up - you'll start to get an inkling of what it is that really drives you, your passion.

And it is uniquely different for every single person. You will find people that you have common interests with, but they won't have exactly the same interests or ideas of how to go about whatever they like to do. So don't expect this.

But you need to start working at whatever you really like - and you'll get an inspiration along the line of how you might be able to actually make a living at this.

I'm not saying that this will necessarily be easy. It is for some, not for others. Your road is your own.

Until you set your feet on that road, you are going to be a little out of sorts, a little uncomfortable about your life. When you do find your personal "path up the mountain", then all sorts of doors will start opening for you and all sorts of answers will start showing up for your many questions and problems.

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Dr. Robert C. Worstell

Goals and Purposes Questionnaires Here's a short series of questions you can use to help you in that quest:

If I could do anything with my life, what would it be? What is mypassion? What is my dream?

If I were living my dream, what would I do with each of the 24 hoursI’ve been given in each day?

If I were living my dream, what talents, skills, and abilities would Iuse to live a full life, and maximize my income potential?

If I were living my dream, how would I use my financialindependence to create a dream life for myself and my loved ones?

If I were living my dream, where would I live? What would my home be like? What would my lifestyle be like? What would my friends belike?

If I were living my dream, how would I share all that I have withothers?

If I were living my dream, what would my Core Purpose in life be?

If I knew I couldn’t fail, what would I do?

Charles Heflin gave this short set of questions to determine your passion by examining your life habits:

To discover your interests and passions, spend some time contemplating the answers to the following...

1. When you're not worried about “making money” what do you spend your time doing or thinking about?

2. What are the last 5 non-money making related books that you read? -- and why?

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The Online Sunshine Plan

3. What are the last 5 non-money making related magazines that you read? -- and why?

4. Look in the Internet History section of your web browser. What are the last 100 non-money making related websites that you visited? --and why?

5. What non-money making related websites have you bookmarked? --and why?

6. If you had 20 billion dollars and never had to worry about money again, what would you do with your time?

7. Look at your desk and around at your office. What non-work related things are there? - and why?

8. What do you usually talk about with your friends?

9. How did you meet your non-work related friends?

10.What social groups (online or offline) do you belong to?

11. What kind of non-money making email lists do you subscribe to?

12. What would you do on your ideal vacation?

13. If you could have any job you wanted, what would it be?

14. If you could live anywhere in the world, where would you live? --and why?

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Thrivelearning Guide

Find ways how to improve your life, run a successful online business, get your freedom back.

Thrivelearning System - A Guide

I've searched over the Internet for really workable programs for more than a couple of decades. The main criteria was that they had to work and they had to help people actually improve their lives. The goal is that people are enabled to get their abundance which is already native.

People don't know how simple it is to have a peaceful, free life. They don't know that starting an online business does have a learning curve, but when you find the right mentor and the right partners, it can be really simple and successful.

So these programs each individually work. But the real power is that they integrate into a powerful system that is more effective than the single parts.

There are two approaches to this - Spiritual and Business

Spiritual: You should be able to have all the freedom, peace, and abundance you could ever want.

Business: You can and should know how to leverage the Internet to make your own online success.

Like many, I was caught up in the “get rich quick” “how to make money online” schemes that are very often pushed with Internet Marketing.

And it took me a long time (over a year) to learn enough to earn my money back out

of the scheme I bought into. (No, I had to attend “Hard Luck U” and sweat it out with a keyboard and Google searches - it wasn’t found in the “training” I bought.) And that company has improved considerably since that time - it was lessons all around, the way I saw it.

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But since then, I’ve really discovered how to thrive - by discovering and testing the exact techniques of self-help and spiritual training which will attract any amount of money or abundance you want. No “institute” required, no expensive ”schooling” or “coaching” - learn at your own pace, from your own home.

Now I am starting to regularly earn money working at home, mostly from online affiliate sales and my own books . It’s not hard to learn, if you want to invest your time (and a little cash here and there.) But you only get out what you invest of your self…

Here’s the programs I found that actually work:

Spiritual

1. Find your inner peace - Use Release Technique

2. Learn how to remain calm under stress - Use Silva Life System

3. Thrive financially with your Millionaire Mindset - Learn from T. Harv Eker

4. Simply Wake Up and Live! - Dorothea Brande's classic.

5. Get a library of proven, workable materials - Spiritual Training Materials

Business

1. Do market research for products which can factually earn you online income - Chris Malta's Worldwide Brands

2. Master social network marketing - Charles Heflin’s Synnd

3. Get a site builder and web host with decades of experience -Ken Evoy's Site Build It!

4. Find the simplicities to protecting yourself legally – Dr. Frederick Graves' Jurisdictionary

5. Get and stay scam free from here on out - Get Scam Free (book and online course)

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Release Technique

Release Technique is simply learning to actually look at what is happening around you and letting go of what you don't want. Too easy, actually. Some people have to know more about such a technique before they can really put it to use in their lives. Larry Crane used it to save his life. He was already a millionaire - even on the cover of Time - but found he wanted to commit suicide because of his own inner stress. He met a guy named Lester Levenson, who taught him to release the inner programs which caused that. Larry changed his life – and has been teaching and promoting this course ever since.

Silva Life System

Laura found herself in trouble. Her health was failing, she couldn't keep a job, she was desperately "in love" with someone who only took advantage of her. Then she rediscovered for herself the system of active meditation she had been involved with since childhood, literally growing up around it. Once she put this to use in her own life, she became more and more successful as she applied it. Now happily married with several children, she has devoted her life to continuing her father's proven program of active meditation. More people than ever have found how easy it is to meditate through Jose and Laura Silvas' works. There are reportedly millions internationally who are using Silva materials to gain calm, successful lives. You can, too.

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Millionaire Mind Intensive

The key point is that you have to re-learn all you've learned up to this point about money. What he starts out to begin with is to tell you, “Don’t believe anything I say, but try these ideas out in your own life - and trust these ideas you are trying.”How Eker gets you to re-train your millionaires mind isn't all that new. But he took up the study of millionaire and rich-people psychology in earnest so solve his own inability to make and hold onto money. While he made (and lost) millions early in his life, it was his own studies into how people did this which made him an international success. Now he spends his time only in helping others to adjust their own Millionaire Mindset

Wake Up and Live

I was introduced to it by Earl Nightingale (of "Our Changing World" fame). It was in his "Strangest Secret" recording where he introduced her now famous credo:

"Act as though it were impossible to fail."

And she explains how she got to that point in this book. The first section is an autobiography of sorts, explaining the gist of her discovered philosophy of life - and how that credo lead her straight to an amazing career after a rather mundane existence prior. Newly republished in an easy-to-read format, this book is an essential classic for anyone's library.

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Spiritual Training Materials

For anyone to really make their way through life, they have to find and follow mentors. With our modern Internet Age, you no longer have to take time out and travel to distant lands in order to sit at the feet of a Master and absorb their knowledge. Even the long-passed can reveal their secrets from their book sand materials. I've assembled a short list of books which have been proved time and again to hold the secrets to all health,wealth, success, and relationships. The path is there - you have only to walk it. Build your library today!

Web Site Builder

Site Build It! is the only product that takes the time to prepare you to build a profitable business, before you jump into building your site. For the beginner, your learning curve will be shorter and you’ll bypass any show-stopping errors. For those experienced in site-building, SBI! deepens your level of understanding. No matter who you are, you are guided all the way until you succeed. This approach symbolizes SBI!’s steady-and-sure approach. It’s definitely not GRQ (Get Rich Quick) and keeps you from getting distracted by false promises or dead-end tools and strategies that end up costing more money. Experienced users will appreciate avoiding time-wasters that don't help you succeed. Think of it as a simple, direct, hype-free path that leads to success. Check it out for yourself.

Profitable Market Research

The reason Chris started WWB is just because he knew how profitable it was to sell for others - but ran into the same shady operators so many of us do. He sat out building a company which did the

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homework for you - so you only need login to their single interface where they've already predigested the product discovery, keyword research, and verified the drop-shippers as legit. No middlemen, no scammers. Just you, your hard work, and your filling bank account. Not for the faint at heart - this is only for those serious about doing the homework necessary to find salable, profitable products to sell.

Social Network Marketing

Once you have a product and a website, you need to promote it. Charles Heflin has been marketing at least as long as the World Wide Web has existed. And he formed Social Media Science just to study the social media phenomenon. Per their website: "Social Media Science is dedicated to the science of online social media as it applies to gaining visibility for you ronline or offline business. We are dedicated to educating the business community through a robust educational system as well as providing cutting edge software tools to make marketing your business easier, more effective and measurable. See what sets us apart." It's only here where you learn how to really market online.

Get a Winning Lawyer - Defend Your Company

Dr. Frederick Graves is a lawyer who has taken on the formidable task of educating people how to figure out what the hell is going on. But it's not all that complicated. For any business, if you understand the legal system, you can avoid situations which would lead you into any unnecessary involvement in the courts. Technically, you learn enough to use the laws to do what they are supposed to - protect against inequality and bullying behavior. The point is that when you do need to get a lawyer, you can also ensure that he's doing what you're paying him for. With all else you need to follow in business, you don't also need the excess expense which legal costs can bring.

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FTC Disclaimer

Self-help and Spiritual Training are highly personal. You get out only what you put into them. There are no "typical results." None of the above should be considered as a “business opportunity”. These are personal training programs and materials which you alone can determine if they assist your own progress or help improve your life.

Caveat Emptor, and all that.