Organizational Leadership and Positioning

Upgrade 2013

Why is Apple so innovative? Its is just a computer company like all the others. They have the same media, the same consultancy, the same access to the market like all the other computer companies. Yet, they make it to the top. What do they do?

What made Coca Cola different from all the other soft drink companies? What made Malboro different from all the other tobacco companies? Just like Apple, they are just a breverage company and a tobacco company like 1000 of others, yet they make it to the top in their maket.

They Position themselves differently!!!!!!!!

HOW???????

They comminitcate Differently!!!!!!!

They make consubers interested in their idea, their phylosophy, not merely the product they sell!!

The Golden rule

The AIESEC LC ERROR!!!!!

The right way....

How do top peforming organizations position themselves?

They position themselves by communicating their idea, by selling their phylosophy.If they dont have one, they can not sell it and they dont make it to the top!

The key is not to do business with people who may need what you have...the key is to do business with people who believe in your idea, in your philosophy, in your dream.....

People do not buy what you do. People buy why you do what you do. To make it to the top, you must be able to get you costumer to say/feel„ I wanna be part of what you do“

How does the leadership of these organizations manage the organization?

Successorship management!