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1
Welcome to Orange
2
The digital revolution has changed what people expect and how they do things.
2:30per day on average spent on a smartphone (in addition to other screen activities)*
*Source : TNS SOFRES – Novembre 2015
300 hours of video upload on YouTube every minutes* Source : Domo- Aout 2015
3.2 billion Internet users in the world
Between26 and 50 billion connected objects by 2020
Source : orange.com
6billion likes per day*
Source : Domo- Aout 2015
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A new ambition
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Group strategic ambition is focused on Customer Experience and based on 5 levers.
A digital, efficient and responsible company
Essentials2020
5
Mission Customers’ practices and needs are evolving. They want simple solutions that are truly useful. They seek flawless connectivity, personalised responses and good value for money. And this is what makes Orange’s mission so meaningful: to be “always in touch to connect what’s essential in your life.”
AmbitionWith Essentials2020, Orange aims to provide everyone with a unique customer experience every day, by designing digital services that help them make the most of what is essential to them – with complete peace of mind.
Strengths Orange has all the strengths it needs to fulfil its ambition: its employees’ exceptional commitment to customer satisfaction, a local presence through 6,500 branded shops in its countries, powerful and reliable next-generation networks, a strong innovation capability and the Orange brand’s reputation across all of its markets.
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The Orange brand is unique, strong, and plays a key role in a world where networks have never been more important as they are today.Orange is changing to serve this new ambition focused on customer experience.
Our brand
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i“Always in touch to connect what’s essential in your life”iOur new role: our relationship with our customers
iOur brand architecture : a new way to organise our products and services
iOur principles: guide everything we do1. We pay attention to anticipate the needs of our customers2. We act in a way that delights them3. We simplify all we do to what really matters Essential
Listening
Responding
Family Health Work Money Home Fun
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A new expression
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Orange today
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#61 in 2014 global brand ranking
1.8 million Fibre customers (and 1 million in France)
450 000 kms of undersea cables
(enough to go around the earth 10 times!)
263 millionscustomers worldwide
16 millionsOrange Money customers in 14 countries
4G in 13 countries726
millions euros invested in research and innovation
6 930 patents in our R&D portfolio
+1 million visits on Orange.com each month
+130 000 followers on @orangeon Twitter
@Orange
+10 million fans on Facebook
Orange at a glance
* at end of February 2016
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The employment at Orange
157 000 employees (97 000 in France)
9 000training programmes
5 200new permanent employees in France between 2014-2016 – of which 2,500 are younger than 30
1 000 new recruitsin 2014 working on very high broadband (fibre and 4G)
8 000 employees who volunteer in 30 countries for the Orange Foundation
*at end of February 2016
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40,2 Bn € revenues
* Subject to approval by the general meeting of shareholders
2,7 Md€net profit
0,60 €*dividend per share
45,70%France
24,50%Europe
11,40%Africa & Middle
East
15%Businesses
3,30%Services provides to
operators
Turnover broken down by region
Mobile 43%
Mobile phone equipements sales
4%
Internet and fixed lines 32%
Businesses and sevices provided
to operators 18%
Others 2%
Turnover broken down by activity
Key financial indicators for 2015
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Our Group provides services for residential customers in 28 countries and for business customers in 220 countries and territories.
Over 263 million customers worldwide
* figures updated 31st December
14
Orange and the mobile
28 countries in the world
201 million customers worldwide among 110 millions in MEA
18 millions4G customers in Europe
* figures updated 31st December
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Orange internet and fixed lines
7.9 million customers
TV Orange worldwide
7 million customers Open in France
1 million customers Fibre in France
18.1 million customers
customers for fixed broadband
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Orange for business services
Orange provides connectivity services in 220 countries and territories for:
More than 3 000 Global companies
+2 million professional customers, SMEs and companies in France
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Orange invests and contribute to the development of high performance global networks.
Around 450,000 km of submarine cables, more than 43.5 million fixed lines.
Orange ranked best network 2G/3G/4G in France by Arcep for the 5th consecutive year in 2015
4G/LTE networks in 13 countries and 3G/3G+ networks in 16 African and Middle East countries
High speed networks (fibre, VDSL2) in Spain, France, Poland and Slovakia
Our network
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Expertise5,000 employees working on innovation 6930 patents in our portfolio 221 patents registered in 2015
A significant research and innovation budget €726 M invested in 2015.
Best Global Wholesale Carrier – Voice at the Global Carrier Awards 2015
Innovation rewarded
Best Innovation 2015 rewarded by the Global Telecoms Business at the Innovation Awards
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A responsible company
In 2015, 1400 #SuperCodeurs children participated in one of the 60 coding classes in 9 countries supervied by 400 Orange employees.
Orange Prize for Social Entrepreneurs in Africa: 1978 files in 17 countries evaluated since 2011. 2 600 solar sites saving 92 000 tons of CO² each year.
209 supplier audits conducted since 2010 in 23 countries: 131 factories visited employing 600 000 workers.
1.7 million used mobiles collected by Orange in 2015.
25% reduction of CO² emissions per customer since 2006.
We believe that digital accelerates progress for everyone.
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A socially responsible company
5 000 young people in France benefited from digital training.
6 000 women received digital training in France and Africa
51 Solidarity FabLabs in France and worldwide.
40 000 children enrolled in 300 Digital School in Africa.
41 Orange Villages provide drinking water, health center and school to 230 000 people. employees 8 000 employees who volunteer.
Digital is essential for everybody in today’s world and for tomorrow. That is why we are acting to bring digital to people who needs it. Particularly young people with learning difficulties or without any qualifications and women in precarious situation.
In 2015, 1 800 000 people benefited from Orange Foundation actions in 30 countries.
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A strong digital and human employer brand In 2015 we recruited on every job fields and territories : 2 300 permanent contracts, 5 600 apprentices, 2 500 interns, 150 PhD, 100 international work placements. Withing Orange students program the company was present in : 9 conferences, 79 forums and 13 sites visits . 3 Orange Days organized to bring awarness to students about the jobs and innovations amoung the Group. MOOC « devenir web conseiller/ers » launched in june 2015 : 4 weeks cours, 3600 attendees, 246 certified, 6000 messages exchanged.
Label Happy Trainees 2015-2016
Best Place to Work 2016 Ranked 8th in France (with a 3.8/5 grade)
Certified Open Company for our commitments.
Label Top Employer Global 2016
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Appendix
Essentials2020
A digital, efficient and responsible company
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Offering enriched connectivityWhat’s important to customers is the quality of the network they perceive in the places where they spend most time or pass through on a daily basisWe’ll pursue the development of superfast broadband in all our geographies and focus investment on our networks where customers really need it.
Prioritise network Capex according to the impact
on customer experience
Develop fixed very high broadband
Develop mobile very high broadband
Ambition for 2018Key initiatives PrioritiesBe #1 in perceived network quality
for three quarters of our customers
Be close to zero dropped calls in all large urban locations
12 million connected homes in France in 2018
Deployments in Spain and Poland
• Implementation of the CEM tool• Achieve coverage for
customers’ « life spots » and a seamless connectivity experience in urban areas in France
• €4.5bn net investment for fibre networks
• €1.5bn in investments in 4G mobile networks
Commercial launch of 4G in 20 footprint countries
Preparation work for 5G4G
La Fibre
1
24
Reinventing the customer relationshipThe customer relationship is built on caring about every little interaction between Orange and the customer, both in person and online. This is where we earn trust and build goodwill. Reinventing the customer relationship means becoming more accessible and especially more efficient when dealing with our customers.
Customise interactions with customers and offers
Rethink the customer experience in physical stores
Simplify customer journey and offers
• 360° vision• Specific IT investment
• Pruning• Simplification of offers and
digitalisation of customer journey
100% of customers can be recognised in all our contact
points
20% of stores to become Smart Stores in France and in Europe
#1 in Customer Effort Score
Ambition for 2018Key initiatives Priorities
2
25
Building a company model that is both digital and caringWe’ll make the customer experience a success thanks to a high quality employee experience. We’ll become collectively more agile, thanks to a de-compartmentalised organisation, simpler, digitally empowered working methods, more collaborative project modes, and an innovation drive in all lines of work and at all levels.
• 50% of employees active on Plazza
• project mode training for 80% of managers
• 1st agreement on the evaluation of digital in work
• 50% of training including digital• 80% of employees with a
referenced competences profile
• 10% employee share ownership• reach 35% of women in
recruitment and management roles
Develop staff competences needed for
tomorrow
Develop collective agility
Encourage every employee’s involvement
• “My skills” • Management support • Digital Learning Platform
• New Plazza• Project leader training for
managers• Orange Digital & Human lab
• Measure of employee listening
• Participative innovation • Charter of employee data
privacy
3
Ambition for 2018Key initiatives Priorities
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Supporting the transformation of business customersWe aim to become the trusted partner of our business customers’ digital transformation, helping them to adopt the new working methods of an increasingly connected, mobile and collaborative workforce, simplify processes and IT systems and address the business-critical need for cyber-security.
A leader in private & hybrid cloud for multinational companies
and a leader in France
Increase market share in Europe to catch up with B2C market share €600m B2B revenue in AMEAA leader of hybrid networks for
multinational companies
Enrich connectivity services to meet our customers’
requirements
Develop flexible and industrial cloud infrastructures
Support our customers in their new business
processes
A leader for IoT solutions with a focus on health, smart cities,
customer relationship and logistics
• Development of 4G and VHBBhybrid networks
• Cloud Pro for SMEs• Private and hybrid Cloud • Creation of data centers in
Europe and AMEA
• IoT platforms• 360°customer relationship
Ambition for 2018Key initiatives Priorities
4
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Diversifying by capitalizing on our assetsWe are focused on the areas where we are credible and legitimate and that are natural extensions of our access offerings. Connected objects and mobile banking are two major transformations where we can add value to the everyday lives of our customers as well as increase our future growth opportunities.
Develop M2M connectivity solutions and
services
Become a major actor in the connected objects ecosystem
Change of scale in mobile money
Major player in M2M and IoT with almost 600M€ turnover in 2018
30 million Orange Money customers by
2018
• New business governance between OBS and countries
• Distribution of connected objects and integration in our offers
• Orange platforms (IAE)
• Become an electronic money institution in AMEA
• Roll-out in Romania
Ambition for 2018Key initiatives Priorities
5
28
Thank you
Osama SHAWKY Senior Sales Manager – MENAT Region Direct landline : +97143919627Business Cell : [email protected] Office 106, Dubai islamic Bank Building, Dubai Internet CityP.O.Box 500102 Dubai, UAEwww.orange-business.com