Optism's 50 Best Mobile Marketing Campaigns

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The 50 Best

Mobile Marketing Brand Campaigns

2009 2010 2011 2012 2013

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2

• Multi-Channel Mobile Marketing in 2011/ 2012

• Starbucks is one of the premier Mobile Marketers by offering many ways for consumers to connect with company, all while ensuring privacy and permission. Mobile Marketing Campaign.

• Results: Starbucks is a leader in mobile payments, processing over 1 million mobile payments a week.

Here is a sample of their mobile marketing campaigns.

• Multi-Channel Marketing • Mobile Payments • Mobile Apps • QR Codes

Starbucks: Multi-Channel Mobile Marketing

http://www.optism.com/blog/index.php/2012/08/starbucks-is-the-grande-caffe-mocha-of-permission-marketing/



http://www.forbes.com/sites/larrymagid/2012/08/14/square-and-starbucks-lead-transition-to-mobile-payments/

http://www.mobilecommercedaily.com/2012/09/04/starbucks-rolls-out-incentivized-promotion-to-drive-in-store-traffic

http://www.mobilemarketer.com/cms/news/software-technology/13338.html


3

• Mobile Rewards App Partnership between Target and ShopKick.

• Shoppers equipped with ShopKick on their iPhone or Android devices will be eligible to collect points, or “kicks,” as soon as they step foot in one of Target’s 1,764 stores.

• Consumers can earn points by scanning various products in the store using the app, and then redeem those points for items such as Target gift cards, Facebook credits, dining gift certificates, iTunes downloads, charitable donations, etc.

• Read More: http://dthin.gs/QeGesE

Target + ShopKick: Mobile Rewards with KickBucks

http://dthin.gs/QeGesE




4

• Sephora Mobile Marketing Website

• Sephora was chosen as the retailer with best mobile website from digital innovation think tank Prestige L2 of 100 prestige brands.

• Sephora offers mobile apps for iPhone, iPad and Android with 70% of traffic comes from IOS and iPad App downloaded more than 2 million times.

• Read more: http://bit.ly/Qd2kkG

Sephora: Driving Mobile Results with Website

“Sephora has such a fantastically rich experience across

their mobile site with things like GPS-enabled store

locators, shopping list creators, order/history tracking and

mobile exclusive offers.” said Erin O’Neil Schultz, head of

industry, retail, at Google, Mountain View, CA.

http://bit.ly/Qd2kkG




5

• Nordstrom Mobile Advertising/Social Media Campaign in 2012.

• Nordstrom’s used a mobile advertising campaign to drive social media engagement and to help consumer learn about its Rack brand. The mobile ads sent consumers to browse its Facebook, Twitter and Flipbook pages.

• Read more here: http://bit.ly/Q6SCw6

Nordstrom's: Combining Mobile with Social

http://bit.ly/Q6SCw6

http://bit.ly/Q6SCw6


6

• O2 Priority Moments Mobile App and Rewards Campaign.

• A mobile app available to O2 customers which provides local coupon offers and experiences that are relevant and redeemable wherever they are. The app offers 30 partners, including ODEON, Harvey Nichols, WH Smith and Zizzi.

• Priority Moments is free, and O2 forecasts that the average consumer could save about 100 pounds month.

• Results: Over 23 million O2 customers have used the app.

• Read more: http://bit.ly/Q6W4qO

O2: Mobile Rewards with Priority Moments

http://bit.ly/Q6W4qO

http://bit.ly/Q6W4qO


7

• Mobile Marketing in Fall 2010

• Adidas and Optism offered a mobile campaign to drive foot traffic to a new Originals store in Egypt

• Results: 35% Response Rate

• Read more: http://bit.ly/qQgWJY

Adidas and Optism: SMS Mobile Marketing

Welcome to the street where originality lives and athletes, musicians, skaters and more come together to show their style. Do you want an invitation? 1=Yes 2=No

• Driving footfall to new flagship store

• Targeted to Sports and Fashion lovers

• Text sent just one day before the weekend

• Leveraging Dialogue format

• Completely free to reply

http://bit.ly/qQgWJY


8

• Mobile Marketing Campaign May 2011

• The U.S. Agency for International Development (USAID) started first mobile application: free health care information and tips to pregnant women and mothers via cell phone.

• Secretary of State Hillary Clinton announced the formation of the Mobile Alliance for Maternal Action (MAMA)

• Goal: Raise $10 million, direct services to women in Bangladesh, India and South Africa

• Read more: http://bit.ly/mvhZ3Z

USAID: Maternal Health Program via Mobile Device

http://www.mobilemamaalliance.org/

http://bit.ly/mvhZ3Z


9

Bristol Zoo Gardens: Celebrates the Royal Wedding

• SMS Text Campaign in April 2011 • The Bristol Zoo Gardens gave away two tickets for the

price of one ticket if mobile users texted wedding to 88802 “Thank you for texting Bristol Zoo. Show this text to get 241 entry during May 2011. Restrictions apply. View T&Cs www.bristolzoo.org.uk”

• Read more: http://bit.ly/jZ9a3i

http://bit.ly/jZ9a3i


10

Coca-Cola: Essence Music Festival and Coke Studio

• Mobile Marketing Campaign in May 2011

• The Essence Music Festival had 40,000 attendees in New Orleans. During the show, attendees were encouraged to text the keyword CELEBRATE then space followed by their first and last name to the short code 66937.

• The company was giving away tickets to its BBQ event to the first 500 entries, as well as four VIP passes. The company found that in 30 seconds, 3,145 people pulled out their phones for a chance to win.

• Results: 20% of users that engaged opted in for an ongoing connection with the brand and 16 % of the audience engaged with Coca-Cola digitally at the concert more than once.

• Read more: http://bitly.com/gBdvlc

http://bitly.com/gBdvlc


11

• Mobile Marketing Sweepstakes in May 2010

• Powermat, a mobile recharging company, offer virtual rewards at MyTown, virtual reality game with 3.3 million players.

• Users were rewarded when players check in to real locations. The brand launched the first-ever sweepstakes on MyTown, offering virtual items when players checked in to a PowerMat retailer like Best Buy, Target or Bed, Bath and Beyond.

• Campaign Results: PowerMat virtual goods garnered nearly 15 million interactions during the program. The clickthrough rate to PowerMat’s sweepstakes page was 1.8%, compared to an industry average of 0.1%. Players submitted more than 21,000 entries.

• Read more: http://on.mash.to/oSi13x

Powermat: Mobile Rewards with MyTown

http://on.mash.to/oSi13x


12

• Mobile SMS Text Campaign in November 2010

• Gap Customers Can Now Get Discounts Via Text Message.

• Gap and Visa have partnered for a program that sends offers for real-time discounts and promotions to consumers via text messages.

• To redeem the offers, customers present the text message on their mobile device at nearby Gap locations.

• Read more: http://on.mash.to/hAWaRr

Gap & Visa: Mobile Coupons via SMS

http://on.mash.to/hAWaRr


13

• Mobile Marketing Loyalty Campaign started in March 2011

• American Express and Austin, Texas where 60 merchants — including Whole Foods, Starwood Hotels and Stubb’s BBQ — are offering Foursquare users “spend $5, save $5″ rewards when they load the special and swipe their AmEx cards.

• Participating merchants have posted “Austin Unlocked” window clings to highlight their participation, and Foursquare users need only register their American Express cards to unlock this new type of special — the Loyalty Special.

• Read more: http://on.mash.to/pYPdOz

American Express, Foursquare and Austin, TX: Mobile Rewards

http://on.mash.to/pYPdOz


14

• Mobile Marketing Campaign from December 2010

• Tigo, mobile carrier from Ghana, Volkswagen, the car maker and Optism teamed up to offer Tigo mobile subscribers the opportunity to learn about new auto arrivals in Ghana from Volkswagen dealers.

• Universal Motors, the exclusive dealer for Volkswagen, was able to query the subscribers with offers and information.

• The response rate was 30%.

• Read more: http://bit.ly/mowaYj

Volkswagen, Tigo and Optism: SMS Mobile Marketing

http://bit.ly/mowaYj

http://bit.ly/mowaYj


15

Glamour Magazine: Mobile Commerce SnapTag

• “Glamour Magazine Mobile Commerce Issue Powered by SpyderLynk” USA/NA

• CoverGirl, Zales, Colgate and Unilever are among the advertisers that implemented the mobile bar codes into their static ads.

• Advertisers have gained more than 50,000 new followers and useful insights for future advertising efforts.

• Read more http://bit.ly/Ul6TdW

http://bit.ly/Ul6TdW

http://bit.ly/Ul6TdW


16

• Mobile SMS Campaign in June 2011

• Redbox reaches 1.3M #SMS messages during #mobile promotion.

• Consumers were encouraged to text the keyword DEALS to 727272 to receive a promo for 10 cents to $1.50 off a one-day rental.

• According to Redbox, the promotion, was the most successful mobile sweepstakes it has ever run. The company offered consumers deals via the campaign - big or small.

• Read more: http://bit.ly/mMhcIB

Redbox : Mobile SMS with 10 Days of Deals Promotion

http://bit.ly/mMhcIB

http://bit.ly/mMhcIB


17

Barclays Bank for Barclays Pingit

• Mobile Commerce Campaign from Barclay’s Bank

• Barclays bank launched Europe's first money-sending service that allows UK current account customers to send and receive cash through their mobile phones.

• As of Aug 2012, over 1M people have downloaded the app

• Read more http://bit.ly/Q1ezzJ

http://bit.ly/Q1ezzJ




18

Chipotle Restaurants: SMS Mobile Marketing

• Mobile Marketing Campaign in May 2011

• “Gold” campaign to celebrate 18 years in business

• Opt-in text message program, offers new part of their story w/ each following text.

• Roughly 10 texts- last message being final opt-in for special offers delivered to mobile phone

• Text Messaging CAN Tell a Story

• Put the Customer in Control

• Use Point-of-Purchase Marketing

• Read more: http://bit.ly/jnxFsy

http://bit.ly/jnxFsy


19

Pepsi: Multi-Cultural Mobile Campaign

• Mobil Marketing Campaign in Winter 2011

• Pepsi claims 123,000 opt-ins in 10 weeks for multicultural mobile campaign, Familia de Campeones campaign, which led up to Super Bowl XLV

• Launched mobile campaign in December, lasted eight weeks

• Targeted Hispanic families- the first ever in-language mobile marketing campaign“

• Via the mobile site, consumers were able to celebrate the Super Bowl XLV with a free customized poster, courtesy of Pepsi.

• Read more: http://bit.ly/mniqw1

http://bit.ly/mniqw1


20

• Campaign Results: Run for two weeks for two hours daily, Cornetto had more than 3 million unique views, 3,500 players, and instant word of mouth, creating major brand awareness and trial for its ice cream.

• Read more: http://bit.ly/qxgm

Cornetto Ice Cream in Turkey: Experiential Mobile

• Mobile advertising campaign in June 2010

• Winner of the 2010 Global Mobile Awards

was Turkey’s Cornetto Ice Cream, which

used a multi-player, interactive game

projected on a building in Taksim Istiklal

Avenue in Istanbul, Turkey, activated by

mobile phones to promote its ice cream.

http://bit.ly/qxgm

http://bit.ly/qxgm

http://www.youtube.com/watch?v=eXI8doq1k5Y





21

Heineken: SMS Mobile Marketing with Blok Party Promtion

• SMS Mobile Marketing Campaign from June

2009

• Leveraged cross-media in-store advertising and cross-merchandising to promote sweepstakes

• Heineken "Blok" Party Sweepstakes (text GREEN to 49737)

• Win party for no more than 50 guests who are over 21. Value: $50,000

• Winners get their download codes via SMS if they entered the sweepstakes using the channel

• Two winners were selected at random

• Read more: http://bit.ly/oD7i6

http://bit.ly/oD7i6

http://bit.ly/oD7i6


22

• Mobile Advertising Campaign

• The Ad says “To the City That Knows a Good Remix.” -Across an array of platforms.

• Tap on banner ad to learn more about company’s drink offerings.

• Vote for their favorite McCafe, help decide which drink gets title.

• In return: Free mobile wallpaper downloads, Find nearest McCafe though ZIP code

• Read more: http://bit.ly/nHFfm1

McDonald’s: Mobile Advertising for McCafe Drink

http://bit.ly/nHFfm1


23

• Mobile Advertising Billboard in May 2005

• Interactive billboard in Times Square, New York City

• Text a custom design to Nike, win free pair of shoes

• Gave away 3,000 pairs • People seemed to be more

interested in shoe designing than free shoes

• Read more: http://bit.ly/TmiKIg and http://bit.ly/gF0Qh

Nike: Mobile Advertising and Marketing in Times Square

http://bit.ly/TmiKIg

http://bit.ly/gF0Qh


24

Dove: Mobile Campaign for Real Beauty • Mobile marketing Campaign in May 2010 • “Campaign for Real Beauty” launched to encourage customers to think about

“Real Beauty” in NYC and LA • People vote through mobile phones whether an image on billboard is

beautiful or not. • Live count of votes displayed on billboards • Campaign Results: Extensive media coverage • Read more: http://bit.ly/pDRfWJ

http://bit.ly/pDRfWJ

http://bit.ly/pDRfWJ


25

• Mobile Marketing Campaign

• Promote new product line to female consumers in 30s with iPhone or BlackBerry

• To create excitement of new line, awareness of new stores in CA

• Ultimately, generate product sales

• Mobile site lets visitors find out about new store, get directions via Google Maps and click-to-call the store.

• Read more: http://bit.ly/oOo5SV

Tiffany : Targets Luxurious Ladies Via Smartphones

http://bit.ly/oOo5SV

http://bit.ly/oOo5SV


26

• Mobile Marketing Campaign 2006

• Actor Samuel L. Jackson made over 1.5 million calls, shouting at people to see “Snakes on a Plane”. Partnered with VeriTalk

• “Snakes on a Phone” Internet site enabling users to download and share ringtones, video clips, screensavers, and user-generated content

• Immensely increased internet hype

• Read more: http://bit.ly/12Bket

Snakes on a Plane Movie: Mobile Marketing

http://bit.ly/12Bket

http://bit.ly/12Bket


27

• Corona teamed up with Mogreet and Grooveshark to create the “Virtual DJ Beach Getaway" promotion

• Consumers host own parties with real-time song selection by Corona through mobile devices.

• Host’s friends can request songs by texting host’s keyword to 94444

• Read more: http://bit.ly/j09wd2

Corona: SMS Campaign with Virtual DJ Beach Getaway

“Corona Light expects that mobile will be a key component for promoting the DJ to Getaway campaign

through the use of social media and mobile devices.” -James Citron, CEO of Mogreet, Los Angeles

http://bit.ly/j09wd2

http://bit.ly/j09wd2


28

• Mobile Advertising Campaign July 2011

• “Tap to Find a Wendy’s” Campaign to promote the company’s new Wild Berry Frosty shake and drives consumers to the nearest locations to try it

• Mobile banner ads within Pandora’s iPhone app.

• After consumers enter the information they are presented with a list of the nearest locations where they can click-to-call the restaurant or use the map feature to see the directions to the location.

• “Wendy’s is using Pandora to align its brand with something timely and interesting.”

• Read more: http://bit.ly/oOlvzh

Wendy's: Mobile Advertising for Wild Berry Shakes

http://bit.ly/oOlvzh


29

• Mobile Web site June 2011

• Blue Cross Blue Shield Helps Consumers Make Informed Health Decisions Via Mobile App

• Goal of helping consumers make better health decisions

• Part of larger mobile strategy- eventually include more apps as well as an SMS program

• Read more: http://bit.ly/jjMBHE

Blue Cross Blue Shield: Mobile App for Health Decisions

“If we get to you with the right

information at the right time, we can

help you take better care of your

health” -Adriana Murillo, director of

strategic development at Blue Cross

Blue Shield Florida, Jacksonville, FL.

http://bit.ly/jjMBHE

http://bit.ly/jjMBHE


30

Dell: Mobile Marketing for Vostro Model

• Mobile Marketing Campaign with

help of BuzzCity in April 2009

• To promote its Vostro models;

target laptop market in India

• Three-week WAP-interaction-

based text banner campaign

• Results: Daily exposure to average

of 71,308 consumers. Average

CTR: 0.55 %

• Read more: http://bit.ly/fBAlv

http://bit.ly/fBAlv

http://bit.ly/fBAlv


31

• Ad units within Rotten Tomatoes Movie app

• Mobile App makes it easy to find the perfect tool for customers

• http://bit.ly/OpSRSs

Home Depot: Mobile App and Mobile Advertising

http://bit.ly/OpSRSs

http://bit.ly/OpSRSs


32

• Mobile campaign December 2010

• Phillips ran a campaign within The Weather Channel’s mobile properties to let consumers learn more about its Wake-up Light for daylight savings

• 5-day banner-ad campaign; countdown to daylight savings time

• Read more: http://bit.ly/eDM9kb

Philips & Weather Channel: Daylight Saving Campaign

“The Weather Channel mobile platform is able to bring advertisers amazing scale and reach not offered by many digital publishers” -Sheila Buckley, senior VP of digital advertising sales at The Weather Channel, New York

http://bit.ly/eDM9kb

http://bit.ly/eDM9kb


33

Art Show: Mobile QR Code Campaign

• Mobile QR Code Campaign June 2011

• First mobile enhanced art show in the North Carolina

• QR codes: smart phone users can access artwork information during show

• Smart phone users can download free scanning apps

• Chose Mobile Marketing Max (in NC) to help

• Read more: http://bit.ly/n9mAjW

http://bit.ly/n9mAjW

http://bit.ly/n9mAjW


34

• Mobile App June 2009

• Burger King is letting consumers place orders and pay on iPhone (teamed with Gomobo and PointAbout)

• Through NOW location-aware iPhone App

• Tracks and saves order history; acts as a loyalty card by offering incentives and deals.

• Results: orders placed via the application have been 25 % larger than in-store

• Read more: http://bit.ly/Q6YxBr

Burger King: Mobile Commerce

http://bit.ly/Q6YxBr




35

• Mobile Campaign July 2011

• Mobile banner ads within Pandora’s iPhone app

• Consumers would choose yes or no on whether they would like to get a catalog, emails or text messages from the company

• App drives consumers to locations, helps build email and SMS database

• Read more: http://bit.ly/qaie6d

IKEA: Mobile Advertising Initiative

“It is essential that the pages consumers are directed to are fully optimized for mobile” -Nick Taylor, CEO of Usablenet, New York.

http://bit.ly/qaie6d

http://bit.ly/qaie6d


36

Wal-Mart: Mobile Advertising for Back-To-School Sales • Mobile Advertising Campaign in July 2011

• Walmart Holiday Mobile Alerts via ShopSavvy’s AdOns platform program to build a database of mobile customers and increase sales.

• Promise to deliver them early news of bargains in-store or online

• Read more: http://bit.ly/oiUxBc

http://bit.ly/oiUxBc

http://bit.ly/oiUxBc


37

• Mobile QR Codes June 2011

• Campaign in 30 stores in NYC and catalogs: to provide consumers with product info. + increase sales

• Popular scans: Tranquil Moments Sound Machine for Sleep and iPad or Drone Quadricopter related items

• “QR code technology is growing quickly” ” -Don Eames, VP of stores at Brookstone in Merrimack, NH

• Read more: http://bit.ly/mg4BXH

Brookstone: Tests QR Codes To Drive In-Store, Catalog Sales

http://bit.ly/mg4BXH

http://bit.ly/mg4BXH


38

Stop & Shop: Grocery Shopping via Mobile

• Mobile Shopping App June 2011

• Stop and Shop, grocery store application enables iPhone users to check-in, receive targeted coupons, and check out

• Presented with coupons/offers based on shopping history

• Results: Through app, retailers: Increase the average basket size by 10% during each shopping trip and Cut shopping time by avg. of 13 mins

• Read more http://bit.ly/NktdP2

http://bit.ly/NktdP2






39

• Mobile RFID Campaign April 2011

• A promotion for Renault during the Amsterdam Motor Show in April

• Attendees were given RFID-enabled cards that they could use to check in to pillars near Renault’s cars. Then, they could check in on Facebook and “like” various models.

• Phone-less mobile Facebook access

• Read more: http://on.mash.to/iBBZA9

Renault: Phone-Less Facebook Checking

http://www.renault.com/

http://on.mash.to/iBBZA9



40

• Mobile QR Code Campaign

• A program by clothier Diesel offered phone-less access to Facebook using QR Codes

• If you “liked” a product, you got a discount on it, which seems like a fair exchange for basically advertising the item to all your Facebook friends..

• Linking QR codes to Facebook “likes.”


Diesel: Facebook Enabled QR Codes

http://www.diesel.com/




41

Macy's: Multi-Channel Mobile Marketing Campaigns • Multiple Mobile Marketing Campaigns

• Macy's is true innovator in mobile marketing with a 360-degree mobile marketing strategy that encompasses commerce, advertising, mobile apps and mobile Web.

Here are a few of Macy’s initiatives.

1.Macy’s Backstage Pass program, brought the retailer’s celebrity designers and fashion authorities via QR codes and SMS.

2.Macy’s created a mobile app for its Thanksgiving Day parade.

3.Macy’s created the Believe campaign, to support the Make-A-Wish Foundation. Macy’s asked customers to mail their letters to Santa at Macy’s “Believe Stations” in-store.

http://www1.macys.com/campaign/social?campaign_id=207&channel_id=1

http://www1.macys.com/campaign/social?campaign_id=207&channel_id=1

http://thenextweb.com/apps/2011/11/23/the-first-ever-macys-thanksgiving-day-parade-app/

http://www.youtube.com/watch?v=CL0wXY_pFpU

http://www.youtube.com/watch?v=CL0wXY_pFpU


42

Coldwell Banker: “Branded Video” Mobile Advertising

• Realtor Coldwell Banker promoted its iPad app in late May with a new Google ad format called “Branded Video” that featured a clickable video ad.

• The ad, pictured above, appeared as a banner or as an interstitial before an app. Instead of just launching video, consumers had the option to click to see more.

• Employing an innovative new ad format.


http://mashable.com/category/google





43

• Mobile Gaming Campaign

• Summit Entertainment, the studio launching the Jake Gyllenhaal thriller, Source Code, will have a social media game called Source Code Mission that can be activated by Microsoft Tag technology within the movie poster.

• That bit of code, which any smartphone can read, will lead to a game that takes 10 to 20 minutes and is based on the movie’s plot, which features Gyllenhaal returning to the scene of a bombing of a Chicago commuter train and trying to change the outcome.

• Read more: http://on.mash.to/eJvucP

Source Code Movie: Jake Gyllenhaal Movie Uses Mobile Tagging

http://on.mash.to/eJvucP

http://on.mash.to/eJvucP


44

• For InterContinental Hotels Group a mobile website has proven much more valuable than an app.

• In the U.S., the mobile program added another feature: Click-to-Call from Google AdWords. Click-to-Call now accounts for 40% of IHG’s mobile web revenue globally.

• Campaign Results: The push resulted in a 91% year-over-year increase in mobile search revenues, and traffic to the company’s mobile site jumps about 20% every month.

• http://dthin.gs/NVkWj1

InterContinental Hotels Group: Mobile Search Website

http://dthin.gs/NVkWj1

http://dthin.gs/NVkWj1


45

• Mobile Marketing Campaign • Nestle selected Check Points to power

the mobile piece of its summer-long marketing campaign for the Dreyer’s and Edy’s Grand Ice Cream brands.

• Consumers are encouraged to visit retail locations where Dreyer’s or Edy’s Ice Cream products are sold, fire up the application and scan featured Nestle products and learn more about them.

• At certain locations, shoppers will be awarded a $4-off coupon at checkout to be redeemed at a future date, should they spend $12 on Dreyer’s products.

• Read more: http://on.mash.to/kOEJO5

Nestle: Mobile Campaign for Drumstick Ice Cream

http://on.mash.to/kOEJO5


46

• There was no need to click through to a link, which is typical of most mobile advertising campaigns. The price of the tire, lists of dealerships in the area, picture and description of the tire were all included in the MMS.

• Campaign Results: Achieved a 30 percent conversion rate.

• Read more: http://bit.ly/8cwB

BMW Germany: MMS Mobile Campaign To Drive Tire Sales • Mobile MMS Campaign April 2009

• BMW sent a customized MMS message to new customers just before winter to remind them to buy winter tires and to direct them to a BMW dealership to buy them.

http://bit.ly/8cwB

http://bit.ly/8cwB


47

• Mobile Marketing Campaign January 2010

• The Harley-Davidson dealerships were able to integrate mobile marketing and a social campaign by inviting new and existing customers to opt-in to a mobile text messaging club.

• Customers receive updates via texts about special sales, events, and members-only deals.

• They tracked significant growth. Most importantly, they saw a tremendous response almost immediately via mobile text messaging on sales and walk-in visitors to the stores.

• Read more: http://bit.ly/nPgAb3

Harley-Davidson: SMS Mobile Campaign Extends Brand Loyalty

http://bit.ly/nPgAb3


48

• Mobile Marketing App

• GE added a mobile application to an existing multichannel lighting push in an effort to boost the reach of its marketing endeavors.

• The new iPhone application lets users snap pictures of indoor environments with their iPhone and apply different mood filters using a “GE Moodometer.”

• Users can then access a bulb finder to determine which GE light bulbs will provide the dramatic lighting effects displayed by the application

• Read more: http://bit.ly/bHhOwS

General Electric: Mobile Marketing App Pushes Lighting Products

http://bit.ly/bHhOwS


49

• SMS Mobile Marketing Campaign August 2009

• Six Flags Theme Parks and Chrysler have teamed up to offer consumers the chance to win a Jeep Wrangler.

• Users can enter Six Flags' 2010 Jeep Wrangler Sweepstakes via mobile, the Six Flags Web site, mail or at the theme park itself. The Wrangler is worth over $33,000.

• Consumers can enter the promotion by texting the keyword JEEP to 39668

• The target audience for the promotion is young adults, ages 18 and older

• Read more: http://bit.ly/b6k4S

Six Flags & Chrysler: SMS/ Multi-Channel Campaign

http://bit.ly/b6k4S


50

• Interactive Mobile Advertising Campaign June 2010

• Dunkin Dounuts is running in-app mobile banner ads within the New York Times iPhone application

• Banner ad reads “What’s Your Coffee IQ?”

• When consumers click on the banner ad, they are redirected to another page that features a question with four possible answers

• Read more: http://bit.ly/j9K1Vl

Dunkin’ Donuts: Marries Coffee and Mobile

http://bit.ly/j9K1Vl


51

• Mobile Marketing Campaign in February 2010

• The North Face rolled out its first-ever location-based mobile marketing campaign this month in New York, Boston, San Francisco and Seattle

• Partnered with Placecast which sends text messages featuring product announcements and discount offers from the North Face with the goal of driving those consumers in-store

• The clothing and equipment lines are catered towards the wilderness chic, climbers, mountaineers, skiers, snowboarders, hikers and endurance athletes

• Read more: http://bit.ly/a7T0kw

North Face: Location Mobile for Outdoor Apparel

http://bit.ly/a7T0kw

Business

Optism's 50 Best Mobile Marketing Campaigns