Driving customer footfall in Cairo adidas® Originals case study

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Welcome to the street

where originality lives and

athletes, musicians, skaters

and more come together to

show their style.

Do you want an invitation?

1=Yes 2=No

adidas Case Study

•Driving footfall to new flagship store

•Targeted to Sports and Fashion lovers

•Sent just one day before the weekend

•Leveraging Dialogue format

•Completely free to reply

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Welcome to the street

where originality lives and

athletes, musicians, skaters

and more come together to

show their style.

Do you want an invitation?

1=Yes Celebrate YOUR originality

visit the adidas store at

Citystars, phase 2, 4th floor.

Campaign Results

35% of recipients requested an invite

to the new adidas Originals Cairo store

15-24s were on average 98% more

responsive than over 30 year olds

Females Were 23% more

responsive than their male counterparts

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Welcome to the street where originality lives and athletes, musicians, skaters and more come together to show their style.

Do you want an invitation? 1=Yes

Celebrate YOUR originality

visit the adidas store at

Citystars, phase 2, 4th floor.

Hurry up and claim one of

our limited quantity adidas

Originals gifts upon

presenting this message to

our store staff.

Alternatively, go online to

Campaign Results

35% of recipients requested an invite to

the new adidas Originals Cairo store

15-24s were on average 98% more

responsive than over 30 year olds

Females Were 23% more responsive

than their male counterparts

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