Optism mCommerce Thomas Labarthe Presentation at the WebIT Conference

COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION

EXTENDING INTO NEW BUSINESS OPPORTUNITIES WITH MOBILE COMMERCE

Thomas Labarthe, Vice President Mobile Commerce, Alcatel-Lucent 11 October 2012

COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

2 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION

THE SITUATION

http://www.colbertnation.com/the-colbert-report-videos/408981/february-22-2012/the-word---surrender-to-a-buyer-power

http://www.colbertnation.com/the-colbert-report-videos/408981/february-22-2012/the-word---surrender-to-a-buyer-powe

























MCOMMERCE IS NOT ONLY ABOUT ADS AND PAYMENT



IT’S ABOUT IDENTITY AND CONTEXT

“By 2015, context will be as influential to mobile consumer services as search engines are to the Web. If used correctly, context information facilitates the move from e-commerce today to contextual commerce tomorrow.

A contextually aware system anticipates the user’s needs and proactively serves up the most appropriate and customized content, product or service. Context can be used to link mobile, social, location, payment and commerce.”

Gartner Group

$100B CONTEXTUAL SERVICES MARKET DEPENDENT ON IDENTITY

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION

WHAT’S THE OPPORTUNITY?

78% Say that privacy is the right to control and manage what information about me is available to others

Alcatel-Lucent, US Identity study 2012

Which of these two statements comes closer to your view? Privacy is the right to be left alone OR Privacy is the right to control and manage what

information about me is available to others.


BRAND,

REPUTATION FOR

RELIABILITY

PRIVACY,

TRUST, CONTROL

& SECURITY

USER

CENTRIC

DESIGN

TO BE SUCCESSFUL IN MOBILE COMMERCE YOU NEED…


USING CONTEXT, IDENTITY AND BEHAVIOR ANALYSIS

A RETAIL SHOP EXAMPLE

Walk-in rewards

Location based

targeted coupons & deals

Better in-shop mobile

coverage

Shopper behavior analysis


Welcome to Adidas, you just earned 10 Wizcom points. Do you want to see your balance

and available coupons?

RETAILERS DISCOVER “VIP”

CUSTOMERS ENTERING STORE

Micro-location based on Femto / Wifi / other

Drive foot traffic

Walk-in discovery

Welcome to Adidas, you just earned 10 Wizcom points. Do you want to

see your balance and available coupons?


IN AISLE MARKETING

FOR RETAILERS

•Tracking shopper hot spots

• Analytics


PURCHASE EVALUATION

DISCOVERY PREFERENCES

ENABLING RETAILERS A 360 VIEW OF THEIR

CUSTOMERS BEHAVIOR AND EXPECTATIONS

10

POST PURCHASE

LOYALTY Location Opt In

Preference mgmt Payment

Telco based Social networking

Buying habits


For more, visit Optism at our websites or at one of our social

media platforms.

www.optism.com www.alcatel-lucent/optism

http://www.optism.com/

http://www.alcatel-lucent.com/wps/portal/Solutions/detail?LMSG_CABINET=Solution_Product_Catalog&LMSG_CONTENT_FILE=Solutions/Solution2_Detail_000240.xml



http://www.twitter.com/optism

http://www.facebook.com/optism

http://www.linkedin.com/company/optism

http://www.slideshare.net/optism

http://www.youtube.com/theoptismchannel

http://www.optism.com/

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Optism mCommerce Thomas Labarthe Presentation at the WebIT Conference