Optimizing Customer

Experience Online

Customer Experience

• A fulfilling and satisfying customer experience can be the difference between success and failure for an ecommerce company

• No matter how superior the products, a terrible shopping experience online is bound to turn customers away

• For an online store, it is much harder to please people without meeting them physically

The “3-I” Practice (1/2)

• An ecommerce company must make sure it adheres to the “3-I” practice to keep up with customer needs and deliver a great shopping experience:

Identify Innovate Implement

The “3-I” Practice (2/2)

• Identify:The ecommerce business can identify the parts of its website that need to be spruced 

• Innovate:The ecommerce business needs to come up with alternatives to the current inefficient or ineffective process

• Implement:Test alternative process ideas and then implement the innovation that was most successful in achieving the objective

Conclusion

While implementing the “3-I” practice do remember that it is not a one-shot process, but a cyclical one that must be carried out recurrently to ensure visitors remain loyal to your business.

Identify

InnovateImplement

Thank You

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