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Keynote for ApacheCon Europe 2009 in Amsterdam. A humourous look at how the industry analyst business is subject to some of the same pressures as proprietary software. Examining the impact of open source, web collaboration, coordination and peer production mechanisms on the sector, and how RedMonk has tried to ride this wave.
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Agenda
•Open Business•What Industry Analysts Do•Traditional Analyst Business•Then the Web Came along•Open Source Analysis•We like you because we’re like you•Creative Commons and OSI•How We Got Here•No Salesforce•The Shoulders of Giants
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Open Business
Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning. Sir Winston Churchill, November 1942
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What industry analysts do
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Traditional Analyst Business
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Or worse?
Buy-side Or sell-side?
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Then The Web Came Along
The make side
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Just kidding
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The Web came along… so did we
2008's Top Leaders in Open Source Business
By Mark Hinkle, LinuxWorld.com, 01/19/08
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More props
“I am the sworn enemy of most analysts, who do little more than tell you one of two things: 1) what happened 5 years ago, but you weren’t paying attention, or 2) exactly what won’t happen in the future. If you were to do the exact opposite of their recommendations, you’d be better off. Not so with RedMonk.”
Chris Petrilli
“I see Redmonk as opening a new sector, perhaps something like an open knowledge/intelligence transfer sector or community. They are a part of an evolving ecosystem that is responsible for intelligence and knowledge transfer on a mass scale to all companies and individuals.”
Duane Nickull
@dehora: @monkchips: oss, open source analysis, compliance, rest, acquire AMZN, green, cloud. Always ahead
“While many of the larger analyst firms in the industry have a reputation for staying at the 50,000 foot level, RedMonk dives down to a much deeper level.”
Zack Urlocker
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A fashionable view
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The RedMonk model
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Spot The Diff
RedMonk Traditional
Analyst Accessibility Twitter, phone, blogs, mobile phones
Account managers: permission based.
Content Accessibility Open Access Subscriber Only
Coverage One stop shop Silos
Media Audio, Video, Blogs Reports
PageRank High Low
Research RedMonk + Community Analyst + colleagues
Speed Near Real Time Monthly
White papers Not so much High margin business
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We’re more comfortable here
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Pro
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Oh noes
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Our Hero
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We Try
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Open Peer Production
Natural hierarchies Named sources Many eyes
Internet scale Corrections in public Shoulders of giants
Giants
How Do I Become An Analyst?
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Credit● Cathedral http://www.flickr.com/photos/picdrop/8172482/
● Climbing: http://www.flickr.com/photos/jarkko/3567810/
● Quality: http://www.flickr.com/photos/osakasteve/88815080/
● Craftsman http://www.flickr.com/photos/reurinkjan/3088505769/
● Car Crash http://www.flickr.com/photos/madaise/2612487968/
● Tube: http://www.flickr.com/photos/malias/107222810/
● Racket http://www.flickr.com/photos/sjsharktank/2292140095/
● Garden: http://www.flickr.com/photos/giblet/82706780/
