Open Innovation: it’s (not) complicated!

Christian De Neef

Fast Track Consulting – Brussels

Innovate all by yourself?

Nearly every successful business started with an individual with an innovative,

original idea - look at Amazon, Apple, Dell, Microsoft, Starbucks, Zappos, …

Where do we get our ideas?

Innovative ideas come to us (me) while we shower - a moment with ourselves…

Where do we get our ideas?

Maybe that shower is a walk on the beach, climbing a mountain, or reading the text on

the cereal packaging for the 335th time!

Unfortunately, Innovative ideas alone

don’t make for successful entrepreneurship…

It’s not (only) the idea that makes the difference

(remember, we’re 7 billion out there)

It’s (mostly) execution!

These days, no one goes alone(not the small guys, not even the largest corporations)

Everyone collaborates!

Are we doing things right?

Are we doing the right things?

Launch Ideation

DesignDevelopment

Coproduction

CrowdsourcingCocreation

PrototypingUser panels

Social Media

Are we getting things done?

Are we reaping the benefits?

Open Innovation lifecycle

There are many opportunities for collaboration along the innovation lifecycle…You’re not single/on your own

You’re not in a (stable) relationshipBut it’s NOT complicated!