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THIS IS OPEN LIMITED
FOX HOME ENTERTAINMENT FAMILY GUY SEASON 9 DVD OBJECTIVE
Promote the release of Family Guy Series 9 DVD and drive sales
SOLUTION
A dynamic content channel distributed through paid and owned
media, delivering video & photo galleries and another media
first to stimulate viral sharing
RESULTS
Average interaction rate: 25%
Average interaction time: 5 mins
Share completion: more than 15%
FEATURES
Countdown to DVD release
Video & Photo Gallery & Box set description
Media first! A viral/share mechanic was integrated. Upon
playing a video clip, after 10 seconds the video pauses and
prompts the user to add to Facebook to compete the view!
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
THIS IS OPEN LIMITED
3
FOX HOME ENTERTAINMENT FAMILY GUY SEASON 9 DVD
PRE LOADER DYNAMIC PRE ROLL DEFAULT HOME SCREEN – GB LANGUAGE MEDIA PLAYER – TRAILER 1
MEDIA PLAYER – SOCAL TOOLS MEDIA PLAYER – CONTENT CAROUSEL MEDIA PLAYER – FILTER CONTENT MEDIA PLAYER – SOCIAL MECHANIC
300 x 250 not to scale. Selected screens only
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
THIS IS OPEN LIMITED
FOX HOME ENTERTAINMENT BOX SETS PROPOSAL OBJECTIVE
Promote Fox HE DVD Box Sets and drive sales.
SOLUTION
A dynamic content channel distributed through paid and owned
media, delivering contextual content by Film and TV genre
FEATURES
Multiple Open IMU dynamic home screens – defined by content
genre
Video & Photo Gallery & Box set description
Social feeds
Mobile application
Media first! Add to wish list /viral mechanic. Users are prompted
to Add a Box Set to their personal Wish List and share to
Facebook…..a gentle nudge alerting their friends what they
want for Christmas!
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
THIS IS OPEN LIMITED
FOX HOME ENTERTAINMENT BOX SETS PROPOSAL
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
Fox HE DVD Box Sets “I want this for Christmas!”….. CREATE YOUR OWN WISH LIST HERE
THIS IS OPEN LIMITED
6
FOX HOME ENTERTAINMENT BOX SETS PROPOSAL
PRE LOADER DYNAMIC PRE ROLL HOME SCREEN – FILM BOX SETS HOME SCREEN – TV BOX SETS
MEDIA PLAYER – FILTER CONTENT MEDIA PLAYER – ADD TO WISH LIST MEDIA PLAYER – CONTENT CAROUSEL MEDIA PLAYER – SOCIAL MECHANIC
300 x 250 not to scale. Selected screens only
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
THIS IS OPEN LIMITED
FOX HOME ENTERTAINMENT RISE OF THE APES PROPOSAL OBJECTIVE
Promote the release of Rise of the Apes DVD and drive sales
SOLUTION
A dynamic content channel distributed through paid and owned
media, delivering video & photo galleries and Live stream
FEATURES
Countdown to DVD release
Video & Photo Gallery & Box set description
Click to Buy or Add to basket (3rd party retailer integration)
Multiple languages
Live stream
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
THIS IS OPEN LIMITED
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FOX HOME ENTERTAINMENT RISE OF THE APES PROPOSAL
DYNAMIC PRE ROLL 1 DYNAMIC PRE ROLL 2 DEFAULT HOME SCREEN – GB LANGUAGE HOME SCREEN – LIVE STREAM
MEDIA PLAYER – SOFT SUBTITLES MEDIA PLAYER – CHOOSE LANGUAGE MEDIA PLAYER – CONTENT CAROUSEL MEDIA PLAYER – LIVE STREAM
300 x 250 not to scale. Selected screens only
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
THIS IS OPEN LIMITED
OPEN IMU™ INTELLIGENT MEDIA UNIT™
World’s best display advertising technology…. invented by This Is Open
TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELS
Delivers the right content directly to people - through ad space & digital media
Guaranteed to create & maintain ongoing brand conversation and engagement
Simply put … this is ….
QUIETLY REDEFINING AD SPACE
9
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
THIS IS OPEN LIMITED
OPEN IMU™ WHAT MAKES IT SO EFFECTIVE?
• Turns ads into intelligent content channels
• Delivers content directly to users – not users to content
• Industry leading interaction rates & engagement times – 300% & 600% higher than the industry average
• Does not disrupt the user experience: no unnecessary click-through, no auto-expand, no auto-play and no distracting animation
• Dynamic content and functionality localisation – deliver different content to different places – simultaneously – from 1 creative
• Traffic creative once & optimise one or all instances on the fly
• Create an on going brand conversation by driving continued user engagement across paid, owned and earned media
• No technical integration required – no file size limitations
• Leverage existing web assets and add any web functionality
• Tested & approved by all major publishers – runs in standard, non-rich media, MPU placement
• Real-time metrics that matter – customised to your campaign KPIs/requirements
• Transparency on Impressions vs. Open IMU Views
• Re-messaging re-invented – triggered by Open IMU engagement
10
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
THIS IS OPEN LIMITED
11
MEDIA
PARTNER 1
MEDIA
PARTNER 2
MEDIA
PARTNER 3
MEDIA
PARTNER 4
MEDIA
PARTNER 5
MEDIA
PARTNER 6
VIDEO
AUDIO
MARKETS
Open IMU™ - ORIGINS
?
1
2
3
X
Deliver the right content – to the right place – at the right time…
Deliver different content to different placements & markets – simultaneously – FROM 1 CREATIVE
Optimise the content experience in real-time
\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/
PHOTOS
OPEN IMU™ INTELLIGENT CONTENT DELIVERY FROM 1 CREATIVE
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
SCRIPT/APPS
TEXT
Asset Management System Global Edge Cache
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OPEN IMU™ STANDARD MODULES / FUNCTIONALITY
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• Customised skin according to brand guidelines
• Dynamic pre roll on loading
• 4 cell home screen
• Open IMU™ dynamic media player:
– Video/Photos/Text (Up to 10 videos and 30 photos)
- additional bundles available.
– Media carousel module
– Sort/filter component
– Next video / replay / CTA / push to owned media / incentivise sharing
– Integrated social media tools
• Universal content sharing/distribution
• Facebook Like and Twitter Follow
• Social Media tools
• Twitter/Facebook/ RSS feed module
• Tiled content view
• Dynamic external hyperlinks
• Full screen module
• Custom tracking
• Embed code for owned media placements, e.g. Facebook and Brand
Website(s)
• Ongoing content management and campaign optimisation
• 4TB global data allowance per month
• 24/7 monitoring
• Full reporting
• End of campaign analysis
• Unlimited Bolts Ons – tailored to campaign KPIs
300 X 250 not to scale. Selected screens only
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
THIS IS OPEN LIMITED
OPEN IMU™ DYNAMIC FUNCTIONALITY BOLT-ONS
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Social distribution incentives, e.g. share to unlock content, enter competition etc.
Owned media instances, e.g. Facebook pages, you tube channels, websites etc.
Additional content packages – videos x 5 bundles / photos x 10 bundles
Additional data packages – GB / TB bundles
Video integration – you tube / vimeo etc.
Soft sub-titling – multi languages
Multiple languages – user interface / content meta data
Live video streaming
Live event participation apps, e.g. user scoring during surfing comp. live stream
Live data visualisations, e.g. live telemetry, GPS track position
Event countdown
Reminders / Alerts – SMS
Calendar events – iCal, Google calendar, outlook
Data capture – email / telephone number etc.
Coupon / PDF – print, download
Registration / sign up / client’s CRM integration
Competitions
Polls
Maps
Domain sensitive content – multiple / simultaneous content views
Multiple content views – time stamped
Custom SWF integration, e.g. games, 3d engines
User upload / download content – videos / photos / articles / audio /
coupons
User content ratings
Product linking (Plinking) – dynamic product linking to video time lines
Interactive video hot spots
Payment / subscription gateway
Full screen – alternate view
Auto full screen on interaction
Custom formats and sizes
Additional CMS training
Custom event tracking
Post click tracking – beacon / spotlight tracking
Mobile / Tablet apps hand off – iOS, Android, Win 7/8
QR Codes
DR / Re messaging Open IMU™
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
THIS IS OPEN LIMITED
OPEN IMU™ 1 CREATIVE DELIVERING BRAND AND PERFORMANCE KPIs
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User re messaging trigger by Open IMU™ BRAND display media
engagement. Defined ENGAGEMENT parameters set in Open IMU™ BRAND
display media. User interaction across engagement parameters triggers
Open IMU™ DR Performance display media
Users re messaged with contextual CONTENT & CALL TO ACTION
Defined by previous Open IMU™ BRAND display media interaction
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
THIS IS OPEN LIMITED
OPEN IMU™ 1 CREATIVE DELIVERING BRAND AND PERFORMANCE KPIs
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• Fulfill Performance KPIs inside Open IMU™
• Register
• Download brochure/article
• Locate a dealer
• Book a test drive
• Add reminder to calendar
• No disruption to the user journey
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
THIS IS OPEN LIMITED
OPEN IMU™ 1 CREATIVE DELIVERING BRAND AND PERFORMANCE KPIs
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• Re messaging users who fulfill engagement
criteria with Performance led call to action:
• Register
• Download brochure/article
• Buy / Add to basket
• Time sensitive special offers
• Add reminder to calendar
• No disruption to the user journey
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
THIS IS OPEN LIMITED
CONTACT DETAILS
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved. Miomni® is a registered trademark of Miomni Ltd.
PAUL MARAVIGLIA
COMMERCIAL DIRECTOR
M +44 7919 397 740
T +44 20 7025 1323
JOSHUA REX
MANAGING DIRECTOR
M +44 7879 486 672
T +44 20 7025 1321
THIS IS OPEN LIMITED
57 POLAND STREET
SOHO, LONDON
W1F 7NW
+44 20 7025 1320