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OCG Lunch & LearnAugust 5, 2011

@OpenChannelsPR #OCGLunchnLearnPresenters: Malizy Scruggs and

Kimberly Sims

Beyond the Meeting

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YOU WILL LEARN

• Components of a public participation strategy

• Difference between compliance and community building

• Establishing common ground • One-way vs Two-way communication• Types of low technology and high

technology options

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TIPS1. Standard texting rates only (worst case US $0.20)2. We have no access to your phone number3. Capitalization doesn’t matter, but spaces and spelling do

HOW TO VOTE VIA TEXTING

EXAMPLE

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HOW TO VOTE VIA POLL4.COM

Capitalization doesn’t matter, but spaces and spelling doTIP

EXAMPLE

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HOW TO VOTE VIA TWITTER

1. Capitalization doesn’t matter, but spaces and spelling do2. Since @poll is the first word, your followers will not receive this tweetTIPS

EXAMPLE

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WHAT IS P2?

Any process that involves the public in problem solving or decision making and uses public input to make decisions.

--International Association of Public Participation

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“Rather than asking people always to come to our meetings, we need to go out to find out what are their issues, how to align with their goals, instead of asking them always to align with our goals. We need to be there to listen rather than inform and tell, we need to be more participants.”

Source: Moving Public Participation beyond Compliance: Uncommon Approaches to FindingCommon Ground by Kirsten M. Leong, John F. Forester, and Daniel J.Decker

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Identify the Problem

Affects Information Gathering

Objectives and Goals

Stakeholder Analysis Allies Opponents

Assets and Constraints

Techniques and Methods Decision-making Process

Action Plan

P2 STRATEGY

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Identify the Problem

Affects Information Gathering

Objectives and Goals

Stakeholder Analysis Allies Opponents

Assets and Constraints

Techniques and Methods Decision-making Process

Action Plan

P2 STRATEGY

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STAKEHOLDER ANALYSISInterested

Stakeholders

Indirectly Affected

Directly Affected

By impact or interest in the project

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STAKEHOLDER ANALYSIS

Other

Government

Citizen and Community

Non-government Organizations

Business and Industry

By sector

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STAKEHOLDER ANALYSIS

National

Regional

NeighboringCommunities

Local

By geographic location

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STAKEHOLDER ANALYSIS

Allies Opponents

By allies/opponents

Neutral

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Identify the Problem

Affects Information Gathering

Objectives and Goals

Stakeholder Analysis Allies Opponents

Assets and Constraints

Techniques and Methods Decision-making Process

Action Plan

P2 STRATEGY

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P2 PROCESS LEVELS OF PARTICIPATION

P2 TECHNIQUE

Compliance Inform InformativeCommunity Building Consult Public Input

Involve Interactive

Collaborate Online/Digital

Empower Partnerships

TECHNIQUES/METHODS

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Identify the Problem

Affects Information Gathering

Objectives and Goals

Stakeholder Analysis Allies Opponents

Assets and Constraints

Techniques and Methods Decision-making Process

Action Plan

P2 STRATEGY

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Inform

Consult

Involve

CollaborateEmpower

LEVELS OF PARTICIPATION

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• One-way Communication TechniquesoCollateral materialso Informational websites oOpen houseso Press releases o PSAsoQuick response (QR) codes

INFORM

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Chicago Department of Transportation - Pedestrian Bridge Plan

o One-way communication

o Low techo Series of

meetings o Dedicated Flickr o Website

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• Two-way Communication Techniqueso Public input o Public meeting or hearing oComment cards o Surveys

CONSULT

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• Two-way Communication TechniquesoWorkshopsoCharettes

INVOLVE

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COLLABORATE

• Two-way Communication TechniquesoWorld Caféo Focused ConversationsoCitizen Advisory Groups

Photo courtesy of World Café - Europe

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• Two-way Communication TechniquesoCitizen Juries oCrowdsourcingoBallot voting

EMPOWER

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Utah Transit Authority – Next Stop Designo Crowdsourcingo Two-way communicationo High Tech + Low Techo Stakeholder registration/opt in

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• Why are we here? • Understand community

expectations• State what can be expected from

the P2 Process

• Cardstorming

COMMON GROUND

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• Meet people where they are • Match technology with

sophistication of audience • Low technology and high

technology examples oAudience response systemsoWebcastso Interactive visioning sessions

GO GO GADGET

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• What goes into an effective P2 strategy

• Difference between compliance and community building

• How to identify stakeholder expectations

• Distinguish between one-way and two-way communication techniques

• How to match to technology to the stakeholder

RECAP

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