Open Business: Uptake, usage and emerging business models

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Your business coaches for today

• Emma Beer, Senior Project manager Open Knowledge, Apps for Europe partner

• Roald Sieberath Chief Visionary Officer of Swan Insights

• Toon Vanagt, data.be + Digital Agenda platform

• Robert Viseur, CETIC

• Tanguy De Lestré, AGORIA

Explanation of a type of business model canvas

Type of business models

• Advertising model – Emma Beert

• Freemium model - Toon Vanagt

• Open source model – Roald Sieberath

• Razor blades– Robert Viseur

• White label– Tanguy De Lestré

Advertising

Income is not coming from Open Data but as a way of attracting the attention of the user; adverstising can be placed on the open data site

Advertising

Freemium

• Basic services or a few are free

• Information with more value (like real-time data) is available at a cost

Freemium product

Open source like

• Data are open as open data

• Revenue is coming from other type of services around it;

Open source like

Razor blades

Acces to the data (cheap or free) is facilitated byintermediaries via this facilitated network

Certain “lock-in” of the customers

Razor blades

White label development

• Use of the reputation of another company tobrand a product

• Product developped but not distributed by the same company/organisation

White label development

Credits

• ISMB: business model examples

• TUDelft: study ‘duurzame businessmodellenvoor open data’, F. Welle Doncker, B. van Loenen

• Business Model Generation, A. Osterwalder; Y. Peigneur

Start of the workshop

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Coming back

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