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TM NEWSPAPERS SOLUTIONS

Oorjit Newspaper Solution

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It’s no longer a secret that ‘Newspapers’, once the kings of engagement are losing their ground to novel customer engagement experiences offered by the latest online service providers and mobility solutions. However this does not mean this is the end of news, it is just that your readership has found various exciting and novel means to keep themselves updated on the latest news. We at Oorjit have been analysing the changes in the industry for years and have come up with Oorjit-Social News Hub which is designed to convert your challenges to your biggest strengths and opportunities.

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Page 1: Oorjit Newspaper Solution

TM

NEWSPAPERS SOLUTIONS

Page 2: Oorjit Newspaper Solution
Page 3: Oorjit Newspaper Solution

BENEFITS OF OORJIT

Page 4: Oorjit Newspaper Solution

Redesign your digital news space into a social

engagement platform. Increase participation of users

by delivering personalized content and relevant news.

Local news updates, citizen journalist blogs, video

reviews can be incorporated into a social platform for

wider reach and easy sharing of news.

Engage audience with a personalized,social platform.

Deliver tailored, absorbing content after analyzing

audience behavior which will encourage repeat

engagement. Connect with your customers directly,

catering to di�erent audiences. Provide customizable

news, boards, subscriptions, group engagement, for a

unique user experience.

Make your customer want for more(repeated engagement)

Rediscover your competitiveness by revamping your

online identity. Design an advanced digital news

center that reaches out to your audiences in a person-

alized manner. Di�erentiate yourself from your com-

petitors by o�ering your customers new products and

services based on analyzing audience behavior.

Create a marketable arena by incorporating digital

engagement solutions.

Drive yourself to acompetitive arena.

Take advantage of the trust and user base you have

built over the years. Complement and enhance your

business partnerships using digital solutions and

creatively connect them to your readers. Increase

audience participation and merchant engagement

using advanced digital solutions. For instance, reward

portals can be used for incentives to promote online

activity.

Leverage trust, user base toyour competitive advantage

Page 5: Oorjit Newspaper Solution

No one knows your audience behavior and market

trends better than you do. Capitalize on this knowl-

edge to facilitate trade of products to customers by

gauging trends, demands and needs. O�er seasonal,

festival and holiday-related product recommenda-

tions, deals and o�ers to bring your customers closer

to your brand.

Capitalize on market knowledge and customer data

Leverage the brand value and customer trust accu-

mulated over the years. Meet customer expectations

and claim distributive reach and better brand a�lia-

tion. Draw bene�ts of coupons, daily deals, niche

speci�c products and other reward programs.

Bene�t by increasingrevenue using brand value

Mobile revolution has had a profound impact on how

users gather and read news. Complete the transition

to a new age newspaper by o�ering viewers mobile

accessibility to your services. Mobile applications

track and provide user data such as location, weather,

and other particulars while on the go to deliver curat-

ed noti�cations according popular and user speci�c

choices.

Mobility

Page 6: Oorjit Newspaper Solution

OORJIT SOLUTIONS NEWSPAPERS

FOR

Page 7: Oorjit Newspaper Solution

A personalized online social hub to increase engagement with customers in the digital space. Features

customized according to customer profiles, augmented with analytics, which helps you to understand

your customers more e�ciently. Customizable news boards with features to increase interaction and

engagement.

Self-responsive platform with an algorithm to prioritize

and project personalized news to the reader’s news

board.

Cross-platform capability for uniform user experience

across any devices.

Identify audience engagement patterns using business

intelligence tools.

Allow users to create groups, polls, opinions, and

video blogs to express their views.

Use subscription based alerts, such as newsletters,

mobile noti�cations, social media noti�cations for

users to follow chosen topics and areas of interest.

Social News Hub

Page 8: Oorjit Newspaper Solution

Leverage your brand value and trust to recoup stagnant performance of inserts and classifieds for increased

market penetration. Supplement your revenue using a dynamic platform to serve customers with o�ers and

coupons.

Deliver location based coupons using mobile push

noti�cations.

Earn revenue by -

Merchant app for convenient redemption and man-

agement of coupons.

CouponO�er Platform

commission for driving traffic and sales to the merchant’s online and offline store

listing coupons in your portal

recommending products through your portal

displaying ads in your portal (charge differently for home page and inner page advertisements)

push notifications and text messages to induce redemption

Page 9: Oorjit Newspaper Solution

Capitalize on market knowledge and engagement by trading products based on demand and prevailing

trends. Serve di�erent users forming your readership using a customizable commerce platform that can be

adapted to any business model.

Showcase products based on your knowledge on

market trends, seasons, festivals, climate, geography,

culture etc.

Analyze customer buying behavior using analytics.

Marketing module with newsletters, mobile noti�ca-

tions and other campaign management tools capable

of launching exclusive new products to a wide market.

Cross-platform capability to ensure uniform user

experience across all devices.

Increase Average Revenue Per User (AVPU) by

upselling and cross selling products.

Tie up with merchants and provide buy online and

pick up from store (BOPUS) facility.

Ecommerce Solutions

Page 10: Oorjit Newspaper Solution

Take advantage of your reach and foster business alliances by proving deals to connect merchants to your

customers. O�er personalized deals using market insight gathered using analytics and business intelligence

matrices.

Provide personalized deals using demographic data

like location, gender, age etc.

Social media integration for viral marketing of exclusive

deals, to encourage immediate redemptions.

Partner local merchants and o�er deals to readers

speci�c to that area and increase shop walk-ins.

DealSolution

Page 11: Oorjit Newspaper Solution

Reward customer loyalty by using a closed group portal. Use the platform to reward engagement of readers

arising from online activities, participation in competitions, events etc. This is a hotbed for internal marketing of

products, deals and can be used as a platform to test market conditions for new products.

Increase brand retention by making your customers

visit the portal for their every needs

Personalized attention towards customers for exclu-

sive engagement.

Use the portal for online advertisements and earn

additional revenue

Closed Group Reward Program

Page 12: Oorjit Newspaper Solution

THANK YOU

TM