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ONS2012 saw the arrival of the largest delegation of Brazilian oil and gas executives ever to arrive in Norway. More than 80 companies, universities and organizations is spending the week in Norway. ONS2012,with its focus on technology and innovation is a perfect venue for Brazilians to Dream Bigger, share ambitious ideas and learn how to master innovation. Christian Rangen was invited to give a private keynote talk on "Inovação estratégica" ("Strategic Innovation") for the delegation.
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Inovando a próxima década global de energia
Inovação Estratégica
Christian RangenConsultor, Engage // Innovate Professor, BI Norwegian Business School
ONS2012
innovating the next decade in global energyStrategic Innovation
Christian RangenPartner, Engage // Innovate Lecturer, BI Norwegian Business School
ONS2012
Bem-vindo ao Stavanger
Fui surfar em -14 graus
Consultoria para empresas líderes
Inovação
Estratégia e cultura
Liderança e Estratégia do Oceano Azul
Liderança e inovação
Inovação
19383 Days
2011Dani Arnold Eiger Speed Solo 2011
2 hours 28 minutes
I want you to build me a car
that sells profitabliy for less than
US$ 2000!
‘’It Can’t Be Done’’
…one of the most important cars ever designed.
- Time Magazine, 2008
‘’It Can’t Be Done’’
‘’There are tons of things we could have done years ago; if we only could have imagined it.’’
- Richard Seymour
How do we achieve 95 % recovery?
How do we reduce drilling costs by 60 %?
How do we fast-track our field developments; from years to months?
How do we build an organization that can innovate and change for the next 50 years?
‘’we need…new ideas, new knowledge and brave people’’
- Leif Johan SevlandONS CEO
'' precisamos ... ...novas idéias,
novos conhecimentos
e pessoas corajosas''
- Leif Johan SevlandONS CEO
Sony; down 80 % in 5 years
Kodak; down 99 % in 5 years
Nokia; down 93 % in 5 years
Todos eles tinham a tecnologia, mas ...
They all had the technology, but…
Had the digital music technology in 1992 (minidisc) and 1999
(Network Walkman).
iPod was released in 2001.
Had the digital camera technology in 1979. Tested the technology
again in 1999.
iPhone was released in 2007.
Had the technology for app store (Ovi) and touchscreens in early
2000’s.
iPhone was released in 2007.
Todos eles tinham a tecnologia, mas ...
They all had the technology, but…
“To turn really interesting ideas and fledging technologies
into a company that can
- Steve Jobs
continue to innovate for years,
it requires a lot of
discipline”.
“We are determined to make Apple the most innovative
company in the world...”
- Steve Jobs
Inovação = Tecnologia
Inovação = Tecnologia
The goal:
Build innovative companies
Not just innovative technologies
O objetivo:
Construir empresas inovadoras
não apenas tecnologias inovadoras
The next decade in global energy:
Innovation will be to build innovative organizations, not just innovative technologies.
Próxima década global de energia
Inovação será a construção de organizações inovadoras, não apenas tecnologias inovadoras.
Today, most large firms are
learning to become more innovative.
Hoje, a maioria das empresas grandes
estão aprendendo a ser mais inovadora.
Como sua empresa pode ser mais inovadora?
Rangen, Christian and Elisabeth Ovstebo. Where’s Your Innovation Academy? (Forthcoming).
Com este quadro, você pode construir uma empresa mais inovadora para a próxima década.
Consultoria para empresas líderes em todo o mundo
E: [email protected] M. +4792415949Twitter: @engageinnovate Blog: http://wp.me/1BUWtWeb: engage-innovate.com
Obrigado
Christian Rangen is an author, speaker and consultant on strategy, innovation and leadership. His consulting projects focus on strategic innovation. He gives a range of keynote presentations across Europe. His upcoming presentations include Strategy Tools for the Next Generation (Stavanger), Innovation and Leadership (Oslo), Innovation Pyramid at World Innovation Convention (Cannes) and Sparking Strategic Innovation at Front End of Innovation (Copenhagen)
He is also a full-time lecturer at BI Norwegian Business School. Here at teaches strategic management, change management, innovation and leadership at both executive and bachelor levels. His focus is innovation, change, leadership and technology. Using Apple, Facebook, Spotify, Amazon and Google as key learning cases, Christian teaches radical innovation and business model innovation in an easy to understand manner. He runs an active blog at http://wp.me/1BUWt.
Christian is Co-founder and Partner of Engage // Innovate – a Scandinavian think-tank and consulting company. Here he works with senior leadership on innovative strategic transformation. He is a gifted public speaker and presents frequently at international seminars and conferences. His recent keynotes on Innovation, Pirate thinking, strategy and Apple has drawn excellent reviews. His fifth book will be published in 2013.
Christian is also the happy owner of the boutique hotel Villa Vista Taiba – a paradise for passionate kitesurfers…….. and global management training camp quickly in growing demand..
Christian Rangen
