Onrec Dubai 2009Making the World your Recruitment MarketplaceSimon Conroy , CEO

3 March 2009

Why Do We Exist?

Our aim is:

• to help job seekers find the best jobs and recruiters find the best candidates by delivering inspirational and

innovative online recruitment

The first stage of our mission is:

• to be the most successful global provider of trusted job site software and services

What Do We Do?

European leader in outsourced job site software and services:

• Job site

• Design

• Build

• Host & Support

• Consultants

• User experience

• Branding and identity design

125kLive Jobs

3.9mCVs Online

10.5mUser Visits Jan ‘09

Madgex Sites

Who Can Use Us

Any brand with an interactive relationship with an engaged audience or community

• B2B• Newspaper• TV• Radio• B2C• Portal

Leverage your sales team

How to Attract International Candidates to Dubai and the GCC?

ATTRACTENGAGE

CONVERT

SOLUTION=WWW.

UX + BRAND & ID+ TECHNOLOGY= CONVERSION

BRAND & ID

UX

TECHNOLOGY

Overall Objectives

Business/ Corporate:

• Get the candidate for the job

• Build a candidate pool for future roles

Professional Recruiter:

• Get the candidate for the job for your client

• Build a candidate pool for future roles for your clients

Job Portal/ Media Company:

• Become known to businesses/ corporates and recruiters as the place to match vacancies and candidates

BRAND & ID

UX

TECHNOLOGY

BRAND & ID

UX

TECHNOLOGY

Setting the scene

In April 2008, Forrester did a User Experience review of 12 US Job Boards

• Forrester are an impartial, objective research company with no agenda

• They applied tried and tested User Experience evaluation methods

ALL 12 SITES FAILED

© Eames & Eames (1977)

© Eames & Eames (1977)

A reduced number complete the activity they set out to do

Users start an activity, e.g.Apply for a job

Time investment:“How long is this going to take?”

Disorientation:“How do I proceed?”

Fatigue“This is tiring”

Cognitive overload“What does this all mean?”

Drop-outs

Example: Convincing applicants to publish CVs

This page shown after a job application. A natural place to leave the site.

One of the highest value actions they can do here is publish their CV.

We tested 4 different versions of this upsell (highlighted)

a

b

c

dClickthrough Uplift:

12.5%

Control Condition

Clickthrough Uplift:

8.3%

Clickthrough Uplift:

-4%

30%Increase in job viewsper user visit

40%Increase in user visits

50%Increase in applications per user visit

Guardian Jobs

Source: comScore Sept07, ABCe Sept 07, HBX Sept 07-Jan 08

24Websites launched in 10 months

50%Reduction in cost Per acquisition

68%Increase in Applications

Haymarket: thirdsectorjobs

Sources: thirdsectorjobs.co.uk stats Jan-Jul 08, generated through Hitbox

BRAND & ID

UX

TECHNOLOGY

Captology:The study of computers as persuasive technology.

Technology isn’t the challenge anymore: developers can build almost anything that you can clearly envisage.

The real challenge lies at the intersection of psychology, design and persuasion.

Captology: a field of research started by the Persuasive Technologies group at Stanford.

As the owner of a job board, you must persuade site visitors that they should use your site.

Methodology: persona-based walkthrough

Trustworthy•Does the site look professional ? •Is the tone appropriate for its purpose?•Are there any “rough edges” that will instil doubt?

Credible •Are there any testimonials or quotes from known sources? •Is the site’s use of language consistent with claimed specialist area?

Useful •Is it immediately evident that the site has live jobs that match the job-seeker’s needs?•Is the functionality presented in an enticing manner?

Usable •Is using the site quick and easy enough for the user to happily engage in job seeking without giving up?

Four Dimensions of Credibility (Fogg and Tseng, 1999)

Credibility

Presumed Credibility

Reputed Credibility

Surface Credibility

Experienced Credibility

Assumptions: what we think the site should look like

Based on a reference from a third party.

Found from simple inspection.

Based on Past Experience with the site or company

• Premium luxury hotel market• Contemporary• Classic typography

• Classic styling • Strong use of colour• Unique ‘C’ and ‘G’ globe icon

• Professional• Contemporary• Simplicity and ease

• No-nonsense styling• Contemporary colour palette representing associated brands

• Professional• Contemporary• People focussed

• Solid, bold typography• Strong use of colour• Modern imagery

How to Attract International Candidates to Dubai and the GCC?

ATTRACTENGAGE

CONVERT

UX + BRAND & ID+ TECHNOLOGY= CONVERSION

Thank you.

Questions?simon.conroy@madgex.com