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Feasibility Study Management 335
Citation preview
Only Oregon Adventures.com
Aaron GettyAaron Wasserteil
Alex ElliotOleg VoyteshonockHsiao Hsien Tsao
Alice Chen
RoadmapIntroduction (hook) - Getty
Founding Team - Alice
Industry Analysis – Alex
Business Concept & Product Description – Getty & Oleg
Target Market – Aaron
Competitors - Alice
Sales Strategy – Aaron
Financials – Debbie
Decisions and Conclusions - Getty
HOOK
Founding Team
Aaron Getty
B 2 B contact
Customer Service
Creating itineraries
Ensuring customer satisfaction
Oleg Voyteshonock
IT & Financials
Skilled in accounting and website design
Assist Aaron in itineraries
Industry AnalysisTrends:
Business Concept What we do:
Planning Oregon vacations through a web based service
Why we are different: Saves timeShows unique local perspective
Product DescriptionWebsite Interface
Caters to:family outingsWeddingsCorporategroup facilitation
Sample Itinerary
Target Market Baby boomers
Busy Has disposable incomeEnjoy travelling
Baby Boomers
Competitors
Direct Competition
Sales Strategy Price
Place
Product
Promotions Free give-away tripsGuerilla/ambush marketing at high-traffic eventsPromotions through Lane/Washington Counties
Sales StrategyDistribution
How selling will happen
Who will sell
Communication with customers
Cost of strategy
Sales Assumption
Seasonal Trend
Start up Cash
Net Income
Break even
Financials
30
3020
20
Bookings
4%
10%
10%8%
Transportation
Accommodation Dinning
Activities
•Start up fund: $60,000 initially in year 1
•Each founder will invest $30,000 •Positive cash flow for 3 years but low for first year
Start Up
Financial Numbers
•Negative net income first year•Variable cost include credit card service and ARC cost•Major fixed expenses include advertising, rent and mileage
year 1 year 2 year3$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
$100,000
Break Even Chart
RevenueExpenses
year 1 year 2 year3
Revenue $13,369 $71,430 $89,287Expenses $72,900 $67,042 $75,924
Boookings 35 187 234
381.98
190.850778
6175.512854
5198.766107
4
Feasibility Decision
Financially improve profits
Increased Sales
Commission + Fee for the service
Increased expenditures
Competition
Passion for the industry
Harry Dalgaard III
Head of Product development at PNW-Vacations