SDM COLLEGE OF ENGINEERING AND TECHNOLOGYDEPARTMENT OF MANAGEMENT STUDIES MBA

 

PRESENTAION ONA Survey On Online V/S In Store Buying Behavior Of The Consumer

2016-2017

SUBMITED TOMr. Mahesh M Vanjeri

(Assistant Professor, SDM CET)

SUBMITED BY Ranjita S N ( 2SD15MBA34 ) Raghu B B ( 2SD15MBA30 )Raghuveer Belli ( 2SD15MBA31 )Rahul V G ( 2SD15MBA32 )

ONLINE-IN STORE SHOPPING

• Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailer.

• In-store shopping ,A retailer or shop is a business that presents a selection of goods and offers to trade or sell them to customers for money or other goods. Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the intent to purchase a suitable selection of them.

OBJECTIVES

1)To know consumer motivations to engage in online shopping versus in store shopping.

2)To know the perceived benefits & drawbacks of online shopping versus in store shopping.

3)To compare consumer behavior for online & off line shopping.

RESEARCH METHODOLOGY

1.  We have collected Primary data that specifies the purpose of our study.2. We have adopted simple random sampling method for our study

SAMPLING SIZE

.

LIMITATIONS OF THE RESEARCH

• There was limited consumer base• There is no proper information about online shopping for the people of

40above age.• People are at times hesitant to respond to surveys.

Sample size determination is the act of choosing the number of observations or replicates to include in a statistical sample. The sample size is an important feature of any empirical study in which the goal is to make inferences about a population from a sample. For this study we have taken customer like students, different occupation people as sampling size. We have collected the 100 responses for the study.

Chart -1: Percentage of Gender Responses

57%

43%

GenderMale Female Trans

Chart-2: The percentages of respondents by age

56%

16%

10%

18%

Age Group18-25 26-32 33-39 Above 40

Chart-3: Percentage of respondents by income:

26%

31%

31%

12%

Income levelBelow 2,50,000 2,50,000-5,00,000 5,00,000-10,00,000 Above 10,00,000

Chart-4: Percentage of respondents on which type of shopping prefer:

11%

26%

63%

 Type of shopping  preferonline in store Both

Chart-5: Percentage of respondents frequently purchase in online

20%

29%

51%

how frequently  purchase in onlineonce in month twice in month once in three month

Chart-6: Percentage of respondents frequently purchase in Store

37%

39%

24%

how frequently purchase in store

once in month twice in month once in three month

Chart-7: Percentage of respondents who trust online shopping

46%

18%

36%

Do you trust in online shopping ?yes no can't say

Chart-8: Percentage of respondents products purchase in online

29%

46%

7%

18%

product purchase in onlineApparels electronics grocery books

Chart-9: Percentage of respondents products purchase in store

26%

13%50%

11%

product purchase in store.apparels electronics grocery books

Chart-10: Percentage of respondents prefer for purchasing expensive merchandise

13%

70%

17%

which one u prefer for expensive merchandisein online in store both

Chart-11: Percentage of respondents prefer

65%16%

19%

where do you find good offersin online in store both

Chart-12: Percentage of respondents where they found good service

28%

72%

where do you find good service qualityonline in store

Chart-13: Percentage of respondents where they purchase in online

43%

38%

14%

1%4%

12.a where do you purchase more  in online ?Flipkart Amazon Snapdeal E-Bay Others

Chart-14: Percentage of respondents where they purchase in store

60%20%

20%

12.b where do you purchase moreOrganized retail Un organized retail Malls

Chart-15: Percentage of respondents opinion on "E-Commerce company provide lower prices for product

29%

54%

10%7%

E-commerce companies provide lower priceSA AG NE DA

Chart-16: Percentage of respondents opinion on "it is more convenient to buy online"

24%

55%

14%

7%

13.b convinient to buySA AG NE DA SDA

Chart-17: Percentage of respondents opinion on "merchandise quality offered by e commerce companies are better"

16%

35%28%

17%

4%

Merchandise quality is betterSA AG NE DA SDA

Chart-18: Percentage of respondents opinion on "verities in online shopping"

56%33%

7%

1%3%

do you find more varietySA AG NE DA SDA

Chart-19: Percentage of respondents opinion on "evaluation of alternatives are much easier in online shopping"

42%

45%

4%

7%2%

evaluvation of alternativeSA AG NE DA SDA

Chart-20: Percentage of respondents opinion on "online shopping has good shopping experience"

28%

47%

10%

9%

6%

online shopping has good experience SA AG NE DA SDA

Chart-21: Percentage of respondents on important factors look while buying in store

15%

85%

imp factors in storeSalesman advice Price Quality/Service

Chart-22: Percentage of respondents on important factors look while buying in online.

17%

32%

51%

14.b factors in onlineDelivery Payment Security Quality/Service

CONCLUSION

• From the analysis we came to know that the age group between 18-25 are very much interested in online shopping & the age group between 26-32 has 50-50 opinion towards online shopping & other aged people not interested in online shopping but only few percentage of people are interested in it.

• For buying expensive merchandise the people still prefer off line (in store) mode of shopping.

• As per the respondent point of view online shopping saves time , provides variety of product & a customer will feel new experience while shopping.

• When it comes to service respondents very much in favor of online stores. • The result of the survey underscore the need for businesses to take online

market seriously, it revealed positive attitude and behavior towards online shopping even though consumers who still likes traditional way of shopping.

• Respondents have perceived online shopping in a positive manner this clearly justifies that there is growth of online shopping in the country.