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Viocorp Online Video SeminarOn Wednesday, 14th December, lock in a half hour to prepare yourself for the year ahead with some of the leading lights in digital media.Join any of the sessions for the opportunity to engage with some of the industry's trailblazing experts as they bring you up to speed for 2012.9am - Online Video State of The NationThe 3 key trends that will impact online video in 2012Did online video really live up to the hype in 2011?Moderated by Nick bolton, Media and Entertainment Sector Manager, ViocorpGuest speaker Amy Weinberger, Vice President of comScorehttp://www.viocorp.com/News-Events/December-2011/252.html
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1
Online Video - State of the Nation
Nick Bolton
Media and Entertainment Sector Manager, Viocorp
Amy Weinberger
Vice President ANZ, comScore
• Introduction
• International trends
• Local trends
• Online video trends
• The future
Twitter hashtag: #viocorp
Agenda
2
comScore is a Global Leader in Measuring the Rapidly Evolving Digital World, Blanketing the Globe with a Local Presence
3
comScore’s Innovative Approach Revolutionizes Measurement
4
5
comScore History of Leadership and Innovation
APAC Accounts for Largest Share of Global Online Visitors, but Lags in Relative Engagement
6
Share of Online Visitors
Share of Online Minutes
41%
29%
26%
30%
15%
25%
9%
9%
9%
7%
Asia Pacific Europe North America Latin America Middle East - Africa
Source: comScore Media Metrix, Visitors age 15+ Home/Work Location, October 2011
7
Portals Lead as Largest Global Category, Social Networking Accounts for Most Time
Portals
Search/Navigation
Entertainment
Social Networking
Directories/Resources
News/Information
Retail
Community
Technology
93.8%
89.3%
88.8%
82.4%
77.2%
76.0%
71.5%
69.3%
67.3%
64.0%
Top Global Categories by Reach of Unique Visitors
Source: comScore Media Metrix, Visitors Age 15+ Home/Work Location, Worldwide, October
2011
Social Networking
Accounts for 19%
of all Global Online
Minutes, Leading all
Categories
Today’s Online User in Australia
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• Averaged 20.6 hours online in October
• Consumed more than 1,800 pages of content
• Performed 152 search queries
• Spent nearly 5 hours social networking
• Watched 13.5 hours of online video
Source: comScore Media Metrix, Visitors Age 6+ Home/Work Location, Australia, October
2011
Social Networking Accounts for 1 in Every 5 Online Minutes in AU
9
Social Networking
Entertainment
Portals
News/Information
Instant Messengers
Community
Games
Search/Navigation
Auctions
21.0%
14.8%
14.4%
5.1%
4.5%
4.1%
3.5%
3.3%
3.0%
2.2%
Top Content Categories in Australia by Share of Total Online Minutes
Facebook.com
Google Sites
Microsoft Sites
Tumblr.com
EA Online
Yahoo! Sites
eBay
Skype
Bom.gov.au
Fairfax Media
328.3
193.8
165.7
137.9
77.0
71.4
67.3
59.4
59.1
42.3
Top Properties* in Australia by Average Minutes per Visitor
Source: comScore Media Metrix, Visitors 6+ Home/Work Location, Australia, October 2011
*Based on Top 100 Properties by Unique Visitors
10
5.3% of Total Internet Traffic Originates from Non-Computer Devices in Australia
Singapore
United Kingdom
United States
Japan
Australia
Canada
Spain
India
France
Brazil
7.2%
6.8%
6.8%
5.8%
5.3%
4.4%
3.9%
3.7%
2.3%
1.0%
Share of Traffic from Non-Computer Devices for Selected Markets
Non-Computer Device Traffic
Source: comScore Device Essentials, August 2011
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Tablets Drive 30% of Non-Computer Traffic in Australia
Singapore UK U.S. Australia Canada
61.8% 67.6% 64.4%63.9%
47.3%
34.4% 24.7% 28.1%
29.7%
39.5%
3.8%7.7% 7.5%
6.4%
13.2%
Breakdown of Non-Computer Device Traffic Among Selected Markets
Mobile Tablet Other
Source: comScore Device Essentials, August 2011
Online Video is Global:More than 200 Billion Online Videos Viewed Globally in October
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Google Sites
Youku Inc.
VEVO
Facebook.com
Dwango Co., Ltd.
88.3
4.6
3.7
2.6
2.5
Top 5 Global Video Properties by Total Videos Viewed (Billions)
Delivers 2 of
Every 5 Videos
Viewed
Worldwide
Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Worldwide, October
2011
Australia Falls Outside of the Most Engaged Global Video Markets…
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Canada
U.S.
UK
Turkey
Germany
Japan
France
Spain
Hong Kong
Singapore
303.7
286.3
268.6
250.7
250.6
222.7
190.1
171.3
160.0
153.2
Selected Markets by Videos per Viewer
Turkey
Canada
Chile
Argentina
Brazil
Hong Kong
U.S.
Mexico
France
Russian Federation
93.6%
90.9%
90.2%
89.6%
89.0%
88.9%
88.0%
87.2%
86.8%
86.8%
Selected Markets by Video Viewing Penetration
Australia averages 144.5 videos per viewer
Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, October 2011
Online video reaches 82% of Australia’s web population
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But Australian Online Video Usage is Growing Quickly
October, 2010 October, 2011
7.7
13.5
Average Hours per Viewer in Australia
+ 75%
October, 2010 October, 2011
93.1
144.5
Average Videos per Viewer in Australia
+ 55%
Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October
2011
15
Duration Moves Upwards as Long-Form TV Content Moves Online
Oct-2010
Nov-2010
Dec-2010
Jan-2011
Feb-2011
Mar-2011
Apr-2011
May-2011
Jun-2011
Jul-2011
Aug-2011
Sep-2011
Oct-2011
0
2,000
4,000
6,000
8,000
10,000
Total Online Video Viewing Minutes (MM) in Australia
Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October
2011
+92% vs. year ago
in total online video
minutes, driven by just
a 10% increase in
unique viewers
Snapshot of Australia’s Online Video Market
16
Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October
2011
Males Consume Significantly More Online Video than Females in AU
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Males in Australia account for….
52% of Viewing Audience, but
66% of Viewing Minutes
Age 15-24 Age 25-34 Age 35-44 Age 45-54 Age 55+
21.0
24.6
15.6
12.7
9.912.1 12.4
9.27.4 6.9
Average Hours per Viewer Among Demographic Groups
Males Females
Females in Australia account for….
48% of Viewing Audience, but
34% of Viewing Minutes
Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October
2011
Top Online Video Destinations in Australia
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Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October
2011
Millions of Unique Viewers of Video Content
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In the U.S., 1/3 of Individuals Regularly use the Internet for TV Show Consumption
Source: comScore Study: May, 2011, U.S. n = 2832
20
Cross-platform Viewers Skew Significantly Younger
Source: comScore Study: May, 2011, U.S. n = 2832
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Trends to Watch
Google Dis-play Network
The Video Network
Joost Media BrightRoll Video
Network
SpotXchange Video Ad
Marketplace
0
2,000
4,000
6,000
8,000
10,000
12,000
72%
57%
44%
32% 30%
Top Video Ad Networks in Australia by % Potential Reach
To
tal
Un
iqu
e V
iew
ers
(0
00
)
Google Dis-play Network
Tremor Video BrightRoll Video
Network
Break Media Video Net-
work
Sharethrough: Social Video
Platform
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
73%
65%58% 58% 57%
Top Video Ad Networks in the U.S. by % Potential Reach
To
tal
Un
iqu
e V
iew
ers
(0
00
)
Source: comScore Video Metrix, U.S. and Australia, October 2011
Viocorp connects content and viewers through innovation
How to connect content and distribution
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Reaching audiences across multiple devices
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What is it ?
• Giving viewers a consistent experience
across desktop, tablet and mobile
Who is doing it ?
• CommSec
• Sydney Opera House
• TonTon
How can Viocorp help you ?
• Automatic device detection and support for
all major devices
• Advice on how best to deliver your content
across new platforms
Reaching audiences across multiple channels
24
What is it ?
• Streaming events across YouTube,
Facebook, iPhone Apps
Who is doing it ?
• Vivid Festival Sydney Opera House
• TedX Conference
• Virgin Mobile
• Sky News Federal election
How can Viocorp help you ?
• Viocorp is a YouTube premium
partner
• Experience of delivering online video
into most social media channels
Reaching audiences across multiple channels
25
What is it ?
• Live streaming digital marketing
events into Facebook fan pages
Who is doing it ?
• NRMA Challenge
• Vodafone Pinata Challenge
• SonyEricsson Xpedia
How we can help you ?
• Experience of streaming into
• Live stream from anywhere using
liveBOX technology
The future: The Connected Home - 2007
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The future: The Connected Home - 2015
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2012 and beyond – IPTV - TonTon
Project:
• Changed how a country how watches TV
• 1 billion ads served in 12 months
• Recommendation engine
29
Thank You
