Online Talent Communication: Match the candidates if you can! Antoine Lhosmot

Antoine LhosmotAmsterdan, Friday 21 June 2013

Online Talent Communication 2013Match the candidates if you can!

Online Talent Communication 2013

iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 2

Our research field periods

2,527 Online career presences globally

694 Career Websites

421 Presences on Social Media

121 Mobile Career Websites and Apps



Our research field periods

242 Features

26,874 Respondents

Audits in the fall – Panels in the spring



OTaC – Online Talent Communication

Career

WebsitesSocial Media

Online

Applications

OTaCOnline Talent

Communication

Mobile

Communication

Channels

Solutions

TEWeBTop Employer Web

Benchmark

S-ComSocial Media

Communication

APOLLOApplying Online and

Loving It

M-ComMobile

Communication

Editions

USA, Europe, Asia, UK, France, Germany, Poland



Agenda

1 New multichannel rules of the game

2 Applying Online and Loving It

3 How to win Mobile & Social

New rules of the game

OTaC Trends 2013



1

Match me!

Give personalized guidance



2

No queues!

The Glue For A Great

Candidate Experience



3

Cross-Platform!

Not Just “Many Platforms”



OTaC Winner Europe 2013



OTaC European Top 10

Rank Company Score Diff.

1 Allianz 67.3 2

2 Accenture 66.2 0

3 Roche 64.3 -2

4 Accor 61.6 34

5 Daimler 60.7 37

6 BASF 60.3 -1

7 Intel 60.0 -1

8 Bertelsmann 59.8 23

9 Ernst & Young 59.7 -1

10 Microsoft 58.2 17



98%use internet to look for careers



79%actively go to career websites

Social Networks 25% Professional Networks: 40%



94%expect you on at least onesocial / professional network



Career Websitevs.

Facebookvs.

LinkedIn



Better do one thing right

than

everything poorly?



Multi-device paths



Hurrah!Responsive Web Design

Text Text

Text Text

Text Text

Text

Text

Text

Text



Desktop Computer Mobile



“BlackBerry Thumb”



1. Be specific, offer personal guidance

2. Synchronize online and offline

3. Understand each channel

4. Be a spearhead in your organization

5. Dare to do trial, error and improvement

Applying Online & Loving It

Trends 2013



What does not kill you

makes you stronger!

The Career Website



Credibility

&

Coaching role



The Career Website - Match me if you can!

Source: Nederlandse Tuinbouw http://nederlandse.tuinbouw.nl/#/BeroepenTest



Source: Deloitte France http://www.deloitterecrute.fr/dmatcher




Source: RBS Group https://www.rbsbankyoubuild.com/uk-home




Source: Wells Fargo ://www.wellsfargo.com/careers/fit/findyourcareer/index




Accenture : European Best Career Websites (TEWeB)



Accenture : European Best Career Websites (TEWeB)



Best Career Websites – European Top 10 (TEWeB)

Rank Company Score Diff.

1 Accenture 1111 0

2 Ernst & Young 1058 8

3 Allianz 1033 -1

4 Shell 1024 3

5 Accor 1021 8

6 Bertelsmann 1013 -3

7 Daimler 1000 37

8 Intel 983 11

9 DHL 969 77

10 BASF 966 -6



61%Like applying online (ATS)



81%Like applying by email



Pain

Points



• Don’t know how long 42%

• You cannot save 45%

• Black box effect 56%

• Takes too long 37%



68%Frustrated by late response

75%Frustrated by no response



It’s not about

less stepsbut less stress



Job Map



Dynamic Search



Branded Job Ad



Build

Bridge Of Trust



Roche : European Best Candidate Experience (APOLLO)



Roche : European Best Candidate Experience (APOLLO)



Best Online Candidate Experience – European Top 10 (APOLLO)

Rank Company ATS Provider Score Diff.

1 Roche Oracle - Taleo 1153 2

2 DHL Oracle - Jobpartners 1126 25

3 Allianz SAP 1118 -1

4 Ernst & Young Oracle - Taleo 1099 6

5 Bertelsmann Embrace 1095 2

6 Mars Oracle - Taleo 1088 3

7 Intel Oracle - Taleo 1075 19

8 Bombardier Oracle - Taleo 1071 58

9 Accor Homegrown / Other 1065 8

10 Thales Oracle - Taleo 1064 55

How to Win Mobile & Social



Facebook 66%

LinkedIn 50%

Twitter 34%

Job seekers expect you on:



What would job seekers like to do?

83% Look for companies

83% Look for open jobs

81% Apply for jobs



What would job seekers like to do?

57% Keep up-to-date

57% Participate in discussions

54% Gain insights about the company



I applied for a job

14%

11%

6%

43%

23%

24%

I found a job offer on an employer’s profile

I searched for jobs

35% 18%My friend posted/shared an interesting job offer he/she found

Jobs, in reality…



53%of employers are on Facebook



50% (�8%) Fear of being rejected for wrong reasons

46% (�3%) Uncomfortable sharing private information

43% (�7%) Think companies do it only for PR

Job seekers’ main concerns:



85%“Honesty is essential when a company interacts with job seekers on the Facebook career page”



Who in this room will be mobile enabled at the end of the year?



20% (�3%) do so already

62% can imagine doing so

Use smartphone for career purposes:



Mobile is imminentKey question: how?



App or mobile career website?

App: 57%

Mobile career website: 46%

If you would use your smartphone today…



Responsive Web Design or…?

“Do include only the relevant

information: open job offers,

requirements, deadlines and a few tips

and hints.”



72%

Look for open jobs:

Mobile career websites having it: 71%

Career apps having it: 81%



61%Track application status:

Mobile career websites having it: 4%

Career apps having it: 4%



45%Apply for a job:

Employers offering it: 11%



1. The candidate experience has become

MULTICHANNEL

2. Employers have a new role to play

MATCHING

3. The career website is strong based on its

TRUST

4. The mobile suffice the bridge

ONLINE OFFLINE

5. Social media; Apps; create, or join the

COMMUNITY

In Summary



6. The application is worth my time, it gives

ADDED VALUE

7. Mobile expectations not set yet

TIME FOR PIONEERS

8. The basics; Offers and alerts

STRENGTHS IN THE WAR FOR TALENT

9. We all learn and achieves

TRIAL & ERROR

In Summary

AmsterdamThursday 20 June 2013

Thank youDo you look for Talent, or does Talent look for you?

@antoinelhosmot@PotentialparkAB

Business

Online Talent Communication: Match the candidates if you can! Antoine Lhosmot