Upload
paul-mulzoff
View
257
Download
4
Embed Size (px)
DESCRIPTION
Citation preview
What Is Online Strategy ?
Understand WHERE YOUR Markets ARE and Where Their Needs Can Be Engaged
Source: www.hbr.org
Who Are These People and What Do They Want?
Source: http://mr6.cc/?p=2721
Where and How Can I Engage Them
SEO Social Media
WOM
EmailTargeted Ads
Site Content
Source: http://www.flickr.com/photos/electric_crayon/5479942600
Where Do They Land?
http://www.flickr.com/photos/uon/4364055922/
Time to Understand
Time for Recycling
Know
Engage
Watch
Analyze
Plan