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Online Store B2B & B2C Business Plan

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Page 1: Online Store B2B & B2C Business Plan
Page 2: Online Store B2B & B2C Business Plan

Index

Introduction

Vision & Mission

Key Features

Management

Situation Analysis

How It Works ?

Payment Flow

Marketing Strategies

Market Overview

SWOT Analysis

Competitors

Financial Projections

Page 3: Online Store B2B & B2C Business Plan

Introduction

ABC is a mobile-friendly B2B crossover B2C service. Shoppers limit transactional risk and buy with prepaid e-credits in their e-wallet. The service automates order management and invoicing and gives small business the economic benefits of purchasing from source and each other. The service allows buyers to profile purchase needs and recommends upstream suppliers, advancing the integration of formal and informal supply chains.

Page 4: Online Store B2B & B2C Business Plan

Vision & Mission

ABC is Africa’s preferred mobile-friendly business marketplace for merchants, corporate business and consumers to do online business, with minimal risk, directly with quality Suppliers.

Vis

on

ABC consistently delivers leading, trusted and innovative online and mobile commercial services for Suppliers, Customers and Shareholders.

Mission

Core Values

EFFICIENT ACCOUNTABILITY INTEGRITY TRUST QUALITY

Page 5: Online Store B2B & B2C Business Plan

Key Features

Sellers can profile their business and upload unlimited products in minutes

Sellers determine minimum order quantity and price

Sellers receive free WhatsApp-integrated marketing tool for their mobile device

Sellers can use discount coupons redeemable by shoppers at checkout

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Integrated service delivery to over 22 000 suburban address codes in SA

No more filling in waybills; Sellers simply print and attach to parcel

Access to parcel tracking and delivery status

Low transaction fees and payments in 7 days!

Key Features

Page 6: Online Store B2B & B2C Business Plan

Management

Name

Founder Description

Name

Founder Description

Name

Founder Description

Page 7: Online Store B2B & B2C Business Plan

SITUATIONAL ANALYSIS

Buyers have limited access to suppliersIncreased access to Suppliers and greater diversity of product options

Onerous credit and account application criteria

No requirement to complete credit or account applications.

Buyers have to take finance to buy stock in bulk.

Buyers will get opportunity to participate as an ‘Order Contributor’.

Time gap between order and delivery is uncertain and costly.

Buyers will get choice of mode of delivery of products. It will be economical and would not impact trading

Page 8: Online Store B2B & B2C Business Plan

HOW IT WORKS ?

Page 9: Online Store B2B & B2C Business Plan

Payment Flow

Page 10: Online Store B2B & B2C Business Plan

Milestones

Jan-June 2015 July-Sep 2015 Oct-Dec 2015 Jan-June 2016 July-Sep 2016

Milestone 1

Milestone 2

Milestone 3 Milestone 4

Milestone 5

Milestone 6 Milestone 7

Milestone 8

Phase I Phase II

Better understand MAU & optimizeClose 5+ Major Platform IntegrationsClose 2+ major Team Collaboration / Messaging ServicesLaunch a new category every 3 monthsClose at least 20 Enterprise Customers using XYZ

Understand & optimizeClose 5+ Major Platform IntegrationsMessaging ServicesLaunch a new categoryClose at least 20 XYZ

Page 11: Online Store B2B & B2C Business Plan

Marketing Strategies

Social Media E-Mail marketing Content Marketing Remarketing

Discount CouponsRadio Marketing Public Relations Word of Mouth Strategic Partners

Print Media

Endorsement

Page 12: Online Store B2B & B2C Business Plan

Market Overview

Hopes are high that African countries & companies will be able to seize the opportunities presented by the global rise of e-commerce to enhance their economic fortunes. Frost & Sullivan, an American market research & consulting company, estimates that the African e-commerce market will rise from US$ 8 billion in 2013 to US$ 50 billion by 2018.

McKinsey & Company report (July 2014) indicated that e-commerce could account for 10% of retail sales in Africa’s largest economies by 2025, which would translate into US$ 75 billion in annual revenue.

In Africa, e-commerce is hurt by low web penetration. However, the report notes in the Middle East & Africa the number of online buyers will grow 82% to 170.6 million in 2018 from 93.6 million in 2013.

According to Nielsen, a global analysis firm, the world’s highest rate of shopping via mobile phones is to be found in the Middle East and Africa, where 55% of respondents in a global survey say they use their device for online shopping – 11% more than the global average of 44%.

Target Market

Page 13: Online Store B2B & B2C Business Plan

Various retailers on a single platform

Lower operational costs

Comparison of prices between different retailers

Faster buying procedure

Variety of options under each category at single point which helps in saving effort & time of customers

The low brand popularity

Competition from already established competitors

Less experience than competitors

Large and Well Funded competitors with Similar Offerings

Future/potential competition from large businesses

Release more its own products and services

To increase the services and products

Growth of the online purchases

Large target market

Consistent market demand

SWOT Analysis

Page 14: Online Store B2B & B2C Business Plan

Competitors

Page 15: Online Store B2B & B2C Business Plan

Financial Projections

Projected Profit And Loss

Particulars Year 1 Year 2 Year 3 Year 4 Year 5

Total Revenue $228,820 $947,324 $2,010,955 $3,574,895 $9,134,987Total Direct Costs $261,613 $453,100 $844,347 $1,244,798 $1,934,839Gross Profit $32,793 $494,224 $1,166,608 $2,330,098 $7,200,148EBIDTA $290,598 $15,091 $415,567 $1,141,833 $5,107,896NPAT $306,226 $42,134 $278,712 $808,584 $3,662,410

The company will implement its forced and preferred Exit. The most likely exit for “XYZ” will come from an acquisition by a major player, if the company wants to maximize the firm’s value and scope.

XYZ is seeking investment of $ 315,259 in month 1 of operations.

The AskUse of Proceeds

Exit Strategy

Use Of ProceedsGross Equity Financing Proceeds

$63,052 100%

Legal & Incorporation Fees

$8,005 12.69%

Operating Expenses $21,001 33.31%

Tangible Assets $883 1.4%

Intangible Assets $7,366 11.68%

Net Working Capital $25,798 40.92%

Page 16: Online Store B2B & B2C Business Plan

Investment Opportunity

C U R R E N T L YR A I S I N G

F U N D I N GW I L L B EU S E D T O

Establish a core team and officeOngoing research and development

Working CapitalOrganizational Expenses and Marketing Expenses

Complete legal and contractual requirementsImplement campaign plans for customer sign ups

Develop Personnel TrainingDevelop User Education

Page 17: Online Store B2B & B2C Business Plan

Thank You!

www.infocrest.in [email protected]

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