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Social Networking OnlineBy Sarah Taylor
Today’s Tour
The Basics of a Network and Profile
What To Do When You Get There
Suggested Networks To Join
Networking To Build Business
Why Network Online?
It’s the virtual online equivalent of • Paper advertising• Yard signs • Open Houses
And it’s FREE and available 24/7
SocialFriendly Relationships and
Companionship
NetworkConnection, Distribution, Cultivation,
Association
OnlineManaged, Operated, and Maintained on
the Internet
What Are Your Intentions?
Business
Pleasure
Learn how to be balanced
Disclaimer
Social Networking takes
Time and Experience
In order to reap the full rewards you must stay
Committed and Educated
NETWORKS & PROFILES
The Basics of
ProfilesA website to join and interact
with other members.
May have a specific theme or be open to anything.
User Generated Content
GroupsEventsQ+AForums /
DiscussionsPolls
An online representation of
what you’re like in the “Real World”
Avatar Profile Data“About Me”
SectionPhotosStatus UpdatesOther Networks
Networks
Get Branded(Stay Branded)
My Personal Avatar
The ABC’s of Consistency:
•Avatar
•Blurb “About Me”
•Content
Consistent Updates
My Signat
ure “Blurb”
My Personal Avatar
USEFUL TIPS
Don’t be a salesperson◦Instead, be seen as a Resource◦Show Your Personality
Set a time limit or specific day to network◦ Examples: Mondays Linked In Mornings
Watch the pros to learn how they do it
WHAT TO DO?When You Get There
JOIN A GROUPHow to Interact
Find Your Niche◦Dog-Lovers◦Knitting◦Realtors
Contribute◦Ask + Answer Questions◦Join in on Discussions and Conversations
BLOGS / POSTS / ARTICLESHow to Interact
Show You’re The Expert◦Blog or Post about
Commonly Asked Questions Market Conditions Success Stories of Clients Finding Good Deals
Don’t Rant; keep your coolHave fun – it doesn’t always have to be
business
PICTURESHow to Interact
Show off the market◦Community Events◦Property Listings
Connect on a personal level◦Pets, Hobbies, Vacations
Tag your photos◦The two concepts: Tagging People / Tagging
Categories**Helps with Search Engine Rankings
SUGGESTED NETWORKS
FacebookPersonal and BusinessClick icon to add picture
FREE
Stay in touch with friends, relatives, and business associates
Utilize • Status Updates• Photo Albums• Event Calendar• Birthday Reminders• Notes• Groups• Other “Apps” for fun
Active RainReal Estate NetworkClick icon to add picture
• Read Blogs on EVERY topic
• Learn from Professionals around the nation
• Post your articles locally
• Show off your listings
• Connect with other Realtors
Linked InProfessional NetworkClick icon to add picture
Your online resume
Show off your• Current employment• Education and Awards• Skills and Achievements• Testimonials
Interact with Business Groups
Make contacts with otherprofessionals
FREE
BUILD BUSINESSNetworking to
Networking For Business
Call to action
Easy to Contact
TrafficFollow Up
Sticky Factor
Your Websit
e
Do’s and Don’t for Business Do maintain your profile
◦ Keep track of where you are online and keep it updated
Do give your readers a way back to your website
Do give useful business tips and updates on occasion
Don’t create a profile and abandon it
Don’t be all business all the time
Don’t friend request someone you don’t know without telling them why
The key is to build trust with your new friends and readers.
POSSIBILITIES A Demonstration of the
• Blog Feeds• Twitter Feeds
RSS
Networking on Auto Pilot
Twitter-ing About My Day
Facebook Status Update from Twitter
Writing a New Blog Post
My “Feed” Distributed Online
Q + A
