Online retail market in Poland 2013

E-commerce market analysis and development forecasts for 2013-2015

Online retail market in Poland 2013

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How has this market developed since 2009?

How has each of the individual online retail segments developed?

What are the expert predictions for future development?

Which market segments will grow most and fastest?

Which trends have been pinpointed as most influential in Poland?

What is the current competitive situation?

Online retail market in Poland 2013 E-commerce market analysis and development forecasts for 2013-2015

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3 Online retail market in Poland 2013 E-commerce market analysis and development forecasts for 2013-2015

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Informational highlights

State of the Polish economy and projections for the period 2013-2015

General online retail market value and growth assessments

Description of trends in online retail and projected outcomes in terms of sales

Presentation of the most active channels in each online retail segment

Study of auction platforms with a deep view on Allegro sales

Profiles of significant online retailers in each segment

Precise views of Polish consumers regarding online shopping

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It quantifies value and forecasts

prospects for online retailers

engaged in the sale of groceries,

consumer electronics, home

appliances and digital media, DIY,

furniture and home furnishings,

clothing and footwear and

cosmetics.

This document offers thorough

analysis of e-commerce

trends helpful in pinpointing

areas of high potential, evaluating

the competition, and estimating

demand for specific products in

the market’s key segments.


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Trend analysis Market forecasts Consumer survey results


Major advantages

The report offers the results of

an enlightening survey of Polish

consumers with regard to online

shopping and purchasing habits

and preferences. Find out which

online retailers the Polish

consumers frequent most and

many more.

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Performing competitive analysis in the Polish

online retail market

Preparing to engage in online sales operations

Estimating possible market expansion

Making assessments of product demand based on

online sales

Evaluating market saturation.

Management and marketing executives and

managers with current or potential interests in

Polish e-commerce

Business analysts, consultants and research

professionals

Government agencies and institutions

Retail and commerce industrial organisations.


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When to use it? Who uses it?


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