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This presentation was created by the group "Green Story" and was presented at Online Media Boot Camp's marketing workshop session held on April 9, 2009.http://www.onlinemediabootcamp.com
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Green Story“What’s your green story?”
GGSS
Green Story
We discover what’s green about your workplace & you
Then we tell The World.
Green Blogging & Sponsorship• Start a Green Story blog for people to share how they’re
being green in their own lives.
• Respond to comments, utilize sharing and book-marking features.
• Provide sponsorship to Green-centered organizations and TV networks– Sierra Club– World Wild Life Association– 4H Club– Girl Scouts/Boy Scouts– Green TV
@TheGreenMachine• Responds to Tweets regarding environment, eco-
friendly, sustainability, green-living• Offers tips and links to promote Green living• Follows/communicates with other Green organizations• Elicit responses on how people are living Green in their
personal lives – to share their “Green Story”
Image Sharing• Create a company initiative to participate in Earth Day
activites• YouTube videos of Client employee volunteers• Flickr photos of Client employee volunteers• Sharing links/Tagging of all Media Content.
PR 2.0
Utilize Pitch-engine to send releases with green content to promote respective companies in their community.
Goals• Promote our PR company as the forefront leader in
Green Promotions for corporations• Highlight our clients in their respective communities as
Green Leaders and innovators.
GGSS
