Wednesday, 1 May 13

How To Use Your Website To Generate Leads, Customers &

Sales For Your Business

Wednesday, 1 May 13

Buying Behaviour Has Changed

• search online

• do research & educate themselves

• listen & ask peers - reviews - social media (Bob Harper Story)

• think of your own behaviour when deciding to purchase something significant

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• All this means you MUST have a credible online presence, otherwise you are unlikely to be a buying option for them

Wednesday, 1 May 13

Let’s Test Who Is The Most Digitally Savvy...

Wednesday, 1 May 13

Let’s Test Who Is The Most Digitally Savvy...

Do you have broadband at home?

Wednesday, 1 May 13

Let’s Test Who Is The Most Digitally Savvy...

Do you have broadband at home?

Have you researched a purchase online before buying?

Wednesday, 1 May 13

Let’s Test Who Is The Most Digitally Savvy...

Do you have broadband at home?

Have you researched a purchase online before buying?

Do you have a smartphone?

Wednesday, 1 May 13

Let’s Test Who Is The Most Digitally Savvy...

Do you have broadband at home?

Have you researched a purchase online before buying?

Do you have a smartphone?

Have you used your smartphone for banking?

Wednesday, 1 May 13

Let’s Test Who Is The Most Digitally Savvy...

Do you have broadband at home?

Have you researched a purchase online before buying?

Do you have a smartphone?

Have you used your smartphone for banking?

Do you have a fun app to recommend?

Wednesday, 1 May 13

Let’s Test Who Is The Most Digitally Savvy...

Do you have broadband at home?

Have you researched a purchase online before buying?

Do you have a smartphone?

Have you used your smartphone for banking?

Do you have a fun app to recommend?

Have you ever tweeted or facebooked a company for info/support?

Wednesday, 1 May 13

Let’s Test Who Is The Most Digitally Savvy...

Do you have broadband at home?

Have you researched a purchase online before buying?

Do you have a smartphone?

Have you used your smartphone for banking?

Do you have a fun app to recommend?

Have you ever tweeted or facebooked a company for info/support?

Have you successfully tried online dating?Wednesday, 1 May 13

What Is Your Biggest Challenge?

Wednesday, 1 May 13

Ambient Music...

Wednesday, 1 May 13

How Do We CreateA Website That Sells?

Qualified Traffic + Conversions = Sales

Wednesday, 1 May 13

A visitor who is looking for exactly what you have to offer

Qualified Traffic + Conversions = Sales

Wednesday, 1 May 13

A visitor who is looking for exactly what you have to offer

Qualified Traffic + Conversions = Sales

Paid

Wednesday, 1 May 13

A visitor who is looking for exactly what you have to offer

Qualified Traffic + Conversions = Sales

Paid Free

Wednesday, 1 May 13

Qualified Traffic + Conversions = Sales

Performing The Most Wanted ActionThat YOU Want Them To Take

Wednesday, 1 May 13

Qualified Traffic + Conversions = Sales

Performing The Most Wanted ActionThat YOU Want Them To Take

Initially it might be to:

click a buttonwatch a videogive email address

Wednesday, 1 May 13

Qualified Traffic + Conversions = Sales

Performing The Most Wanted ActionThat YOU Want Them To Take

Ultimately it is to:

Buy A ProductorContact You

Initially it might be to:

click a buttonwatch a videogive email address

Wednesday, 1 May 13

What Is The Most Wanted Action On This Page?

Wednesday, 1 May 13

Versus Most Wanted Action On This Page?

Wednesday, 1 May 13

Why People Don’t Buy

• Lack of Trust

• Fear of making a wrong decision

• Uncertainty

• Lack of information

• First Impressions (Quoting Story)

We Need To Understand

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Vs.

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How To Build Trust

• Social Proof

nobody wants to be the only idiot to buy your product!

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•Reviews

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•Testimonials

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• Develop Relationship & Rapport

•Give Value and be Helpful

Wednesday, 1 May 13

Not Like This!

http://www.youtube.com/watch?v=sczUPdPo70g

Wednesday, 1 May 13

Length Of Time To Buy

• Show the buying matrix

• Which Is Why Email Marketing Is So Awesome

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• RaDaR Marketing As Framework

Remember That Buying Behaviour Has Changed

Wednesday, 1 May 13

• Reach = attracting new customers to consider your business

Word Of Mouth & Unbranded Search is the most common way customers discover products/services

Wednesday, 1 May 13

• Depth = Telling your products story. Giving them what they want for research, information, education, knowledge

Your website becomes your crown jewel for this

Wednesday, 1 May 13

• Relationship = maintain relationship with existing customers to get referrals and repeat purchases, plus build relationships with new customers

• Email Marketing Awesomeness Again!

Wednesday, 1 May 13

We Will Focus On Depth Of Content

This is how you turn yourwebsite visitor into a customer

Wednesday, 1 May 13

Depth =

• The Depth is the building of trust, authority and relationship through providing helpful, informative, educational content.

• You are giving value through CONTENT

Wednesday, 1 May 13

Awesome Depth Of Content Example

Wednesday, 1 May 13

Wednesday, 1 May 13

Wednesday, 1 May 13

OK, So What Types Of Content?

Wednesday, 1 May 13

The Buying Cycle

Wednesday, 1 May 13

Action Steps For You

content that is helpful, educational, informative, builds authority, develops trust

Focus On The General Content

Blogs, Posts, Articles

Wednesday, 1 May 13

But What Content Can I Possibly Give?

Ask these questions, then give the answers.

• What is the biggest problem my customer has?

fear, question, concern, worry, predicament, challenge, dilemma, need, desire, hope, dream

Wednesday, 1 May 13

• What is the biggest problem my customer has?

fear, question, concern, worry, predicament, challenge, dilemma, need, desire, hope, dream

Brainstorm!

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• How can you serve your customer?

• How can you help your customer?

Then begin to give them comprehensive answers

Wednesday, 1 May 13

Why Give The Answers?

• Law of Reciprocity

• People buy from those they know, like, trust

• Remove their fear of making a bad decision (discuss reasons people don’t buy and how to overcome this)

Wednesday, 1 May 13

Give The Answers!

• If you only do one thing online then do this!

Wednesday, 1 May 13

Proof It Works...

Wednesday, 1 May 13

Proof It Works...

www.foreverfit.tv

Wednesday, 1 May 13

www.foreverfit.tv

Wednesday, 1 May 13

SEO Benefits

Wednesday, 1 May 13

From No Enquiry To$100,000 Per WeekIn 3 Months

They Are Now Expanding With New Showrooms & More Staff

Wednesday, 1 May 13

Track & Measure To Improve

+

Wednesday, 1 May 13

So Much More ToTalk About...• Haven’t even discussed:

• Headline Copy

• Facebook Pages & Advertising

• Using Google Adwords Effectively

• Email Marketing

• Pricing

• Split Testing

• and so much more...Wednesday, 1 May 13

My Services

Search Engine OptimizationWebsite DevelopmentWebsite ConversionsContent Creation(articles, videos, copywriting, infographics, guides)

Whatever Needs To Be Done To Turn Your Website Into A Sales Generating Machine!

ROI Focused

Wednesday, 1 May 13

Have I Helped You WithMuch Of Your Problems?

Let’s Check...

Wednesday, 1 May 13

Questions?

www.billyelusiv.com

Wednesday, 1 May 13

www.billyelusiv.com

Wednesday, 1 May 13