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Online content for real people How to contribute to social media without wasting your audience’s time or yours

Online Content for Real People

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For the person and for the brand, there are three key elements to creating successful, qualitative online content: be present, be relevant, be authentic.

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Page 1: Online Content for Real People

Online content for real people

How to contribute to social media without wasting

your audience’s time or yours

Page 2: Online Content for Real People

Social media is a party… not a war that needs plotting. Relax.

Page 3: Online Content for Real People

Be present

Page 4: Online Content for Real People

Be relevant

Page 5: Online Content for Real People

Don’t be that guy.

Page 6: Online Content for Real People

Be authentic

Page 7: Online Content for Real People

“Be yourself, everyone else is already taken.” (probably misattributed

to Oscar Wilde)

“People follow people.” (rightfully attributed to Fred Graver, head of TV

at Twitter)

Page 8: Online Content for Real People

All photos are under Creative Commons license*. All great portraits by web4camguy on Flickr. Check him out!

Then in order of appearance… David Domingo/Flickr

The war room in Dr. Strangelove, Stanley Krubrick, via wikipedia.orgNorth Charleston/Flickr

Iirraa/Flickr Duncan Kinney/Flickr

*except this one by my talented brother François Roughol/Flickr

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