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For the person and for the brand, there are three key elements to creating successful, qualitative online content: be present, be relevant, be authentic.
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Online content for real people
How to contribute to social media without wasting
your audience’s time or yours
Social media is a party… not a war that needs plotting. Relax.
Be present
Be relevant
Don’t be that guy.
Be authentic
“Be yourself, everyone else is already taken.” (probably misattributed
to Oscar Wilde)
“People follow people.” (rightfully attributed to Fred Graver, head of TV
at Twitter)
All photos are under Creative Commons license*. All great portraits by web4camguy on Flickr. Check him out!
Then in order of appearance… David Domingo/Flickr
The war room in Dr. Strangelove, Stanley Krubrick, via wikipedia.orgNorth Charleston/Flickr
Iirraa/Flickr Duncan Kinney/Flickr
*except this one by my talented brother François Roughol/Flickr
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