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Online Business Predictions for 2012. We talk about Social Media and whats happening, and also about why it's so essential for you to have a Mobile Optimised Version of your site! Check out more at http://GregAndFionaScott.com
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What Does It Mean For Online Businesses?2012
Social Media
Will reach 1 Billion users early 2012Facebook
Facebook is a Social Media Powerhouse
1 Billion Milestone will affect the following:
• Small businesses not set up on Facebook
• Existing business on Facebook
• You need to stand out from the crowd on Facebook
• More third party apps, more sophistication, more live video, page customisation etc
Want to dominateSocial Media
Google+
Google are currently spending millions on advertising
Android leads the US Smart Phone Market – beating iPhone
Everything on Android will lead to Google +
You can view Youtube videos in Google+ hangouts
Expect Google+ to be a very close contender to Social domination
Google+
New Design makes it behave more like a social networking siteYouTube
New Design makes it behave more like a social networking site
Expect more interactivity on YouTube for users
The more active your channel, the more opportunity for your videos to go viral
YouTube is still the second largest search engine on the internet
Expect quality of videos – sound and picture to increase due to user demand
YouTube
You need to add unique fresh content – the competition will just get stronger
Expect more tools to help make sense of social media, to free up your time
Competition will mean plenty of new features added to the big players, Facebook, Google+ and YouTube
Social Media Summary
Mobile Is 2012 the end of laptops?
Unlikely
Mobile Devices and Tablet usage is growing rapidly
Online activity previously done on computers, now done on smartphones and tablets
Users need to access your content from a mobile device as easily as a computer
Share needs to be just as easy on Social Media
Mobile Is 2012 the end of laptops?
Google loves mobile!Mobile
Google initiative HowToGoMo.com
Mobile sites need:
• Loading Speed: Load in under 5 seconds
• Images: Have images appearing properly
• Text: Sites text appear properly without pinching or zooming
• Navigation: Links and buttons are thumb friendly
Mobile Google loves mobile!
What does that mean to you?
A Mobile Optimised Website will help greatly with Search Engine Optimisation
Mobile searches have grown by 4X since 2010
Next Year (2013) more people will use their mobile phone to go online than their PC
By 2015 there will be one mobile device for every person on earth
So more and more people will try and reach you through their mobile device
Mobile
Mobile Site Example
Or this:
You Choose…
You Need To Go Mobile!
Check out