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© 2012 TBG Digital Online Advertising

Online Advertising: Breaking through the subconscious spam filters, #EdgeLondon 21st June 2012

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Please find the "Online Advertising: Breaking through the subconscious spam filters" given at The One The Edge Marketing conference, at the Congress Centre, London on 21st June 2012. #EdgeLondon Note: The videos may not play in the file if you view in slideshare, but should work if you download. (the links have been added.just in case)

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  • 1. Online Advertising 2012 TBG Digital

2. Online Advertising: Global Spend@KarlHavard 2012 TBG Digital Comscoredatamine.com & eMarketer.com 3. Online Advertising: Wheres the Spend Going? US 2011 20122013 2014 2015 Ad Spend 32.039.5 46.5 52.857.5Social Ad1.592.11 2.76 3.454.21 Spend% Mix 4.97%5.34%5.94%6.53% 7.32%@KarlHavard 2012 TBG DigitalComscoredatamine.com & eMarketer.com 4. Online Advertising: Different Types@KarlHavard 2012 TBG Digital Comscoredatamine.com & eMarketer.com 5. Taking Statistics Out of Context@KarlHavard 2012 TBG Digital 6. Clicking@KarlHavard 2012 TBG Digital http://prestigemarketing.ca/ 7. Determining the ReasonsConsider this: Because theydont click, does that meanto say the ad didnt work?@KarlHavard 2012 TBG Digital http://prestigemarketing.ca/ 8. Did they even see it?Maybe not!@KarlHavard 2012 TBG Digital 9. Basketball videohttp://www.youtube.com/watch?v=Ahg6qcgoay4@KarlHavard 2012 TBG Digital 10. The First Banner Ad25th October 1994 for AT&T, served on hotwired.comAchieved a CTR of. 78%Over Time, All Marketing Strategies Result In CrappyClick-through Rates Andrew Chen, Business Insider@KarlHavard 2012 TBG Digital 11. Catching the eye: These images arent moving@KarlHavard 2012 TBG Digital 12. Catching the eye: These images arent moving@KarlHavard 2012 TBG Digital 13. Evolution or Intrusion?@KarlHavard 2012 TBG Digital 14. So, what do we actually see?@KarlHavard 2012 TBG Digital 15. This plays out on social platforms@KarlHavard 2012 TBG Digital 16. An Interesting ThingThe colour blue, attracts moreclick-throughs than any othercolour.by a long way.No one from a search engine company said this at an event in London in January 2012@KarlHavard 2012 TBG Digital 17. An Interesting ThingThe colour blue, attracts moreclick-throughs than any othercolour.by a long way.No one from a search engine company said this at an event in London in January 2012@KarlHavard 2012 TBG Digital 18. Behaviour People develop habits Weve seen banner blindness The colour blue Soit makes sense to be present where people look and click As well as be there at the right time Has anyone every gone from an iPhone to a Blackberry? Habits change over time Driven by platform usage Advertisers need to monitor these and be agile What do people do when they have some time on their hands?80%50%@KarlHavard 2012 TBG Digital 19. Ads & Sponsored Stories in Newsfeeds3X ROI+140% in people talking about this@KarlHavard 2012 TBG Digital Comscore & Nielsen 20. TwitterCTR is to be replaced by TTR@KarlHavard 2012 TBG Digital 21. Whats the latest?http://blippar.com/@KarlHavard 2012 TBG Digital 22. What next?http://www.youtube.com/watch?v=JV6JLcjVJiA@KarlHavard 2012 TBG Digital 23. Key Elements@KarlHavard 2012 TBG Digital 24. Final Thought@KarlHavard 2012 TBG Digital 25. Thank You Karl Havard Strategy Director TBG Digital tbgdigital.com 550 BILLION impressions delivered : http://twitter.com/karlhavardector: http://uk.linkedin.com/in/karlhavardom 10 MILLION 180 MILLION : http://gplus.to/karlhavardapps installed clicks delivered: http://twitter.com/karlhavard: http://uk.linkedin.com/in/karlhavard: http://gplus.to/karlhavard @KarlHavard 2012 TBG Digital