ONIDA RE LAUNCHGROUP 4

ADITYAAGIN ANNA ARAVINDASIF LAKSHMINAIGIN

STRATEGY TO RE LAUNCH ONIDA BRAND Rebranding of the logo: the logo should be altered according to the desired image that needs to be portrayed. Should stick to a uniform positioning segment Country wide extensive research Targeting and positioning the product according to the companies new objectives.

CHANNEL STRATEGY Channel Selection Distribution Intensity Channel Intigration

COMMUNICATION STRATEGIES Road show in mobile cars Promotional strategies: Consumer promotions Celebrity endorsements Association with products Innovative advertisements