OnePageCRM

The Challenges of Small Business CRM Implementation

Common Reasons Why CRM Projects Still Come Unstuck:

• Selecting technology – a third of problems were related to technology deficiencies, such as perceived shortcomings in vendor solutions (30%), a lack of skills needed to implement the solution (23%) and system performance shortfalls (19%).

• Implementing customer-centric behaviours – 22% of problems reported related to ‘people’ issues, including slow user adoption (49%), poor change management and training (36%) and difficulties aligning culture with new ways of working (15%).

Embracing Your CRM

• It’s difficult to understand how something such as CRM can be so important to a small business and still have as many problems. However, a lot of the problems are not so much the systems fault but the users as you seen before. If you want a successful CRM solution for your SMB you must be ready to adapt. Change must be embraced. There are many CRM software applications from which you can choose that will improve a small business.

• Forrester Research has cited user adoption as the main cause of CRM failure. 70% of cases it surveyed stating this was an issue

In-House Expertise

• When a CRM system is in place, a SMB needs expertise to utilise it. Making the most of what is available to you is important. Ensure you have the capabilities to avoid these problems highlighted in a recent survey:

• 61% of top users say collecting the right data is challenging.• 72% of top performers claim that one of the most challenging

aspects is customizing CRM to maximise its benefits.• 42.9 of SME respondents were found to use less than half of

their existing CRMs Functionality.• 60% of SMBs still report struggles on their journey to seamless

data sharing.

The Solutions

• Take your time deciding on which CRM system best suits your needs. Don’t rush and make hasty decisions. Take all the different factors into account.

• Make sure you create a viable, realistic and efficient strategy for your CRM solution.

• Take time to teach end users. Make sure everyone is open to change. Inform all peoples of the benefits of the new solution.

Best Choice: OnePageCRM

• Ease Of Use: Free Webinars to train users. • Increase Sales: Our small business CRM is focused on sales

activity. Using a dynamic list of "Next Actions" for every prospect or customer, you will in a natural way, move prospects and customers through the sales funnel towards a sale.

• Manage Contacts: OnePage lists your contacts according to their associated sales actions. This certifies actions are taken when required helping to ensure that your customers don’t fall between the cracks. A tradition A-Z index of your contacts is also available.

Best Choice: OnePageCRM (cont..)

• Save Time And Money: All the information you need to add and view is presented on one rich user experience screen. This allows small business owners to spend reduced time working on sales which cuts admin costs and frees up time for other business tasks.

• Improve Focus On What’s Important: OnePage’s unique design provides clear focus on two aspects in sales: 1. What set of contacts/deals should you be focusing on and 2. What’s the next action required to move these forward.

• Try our free trial today: http://www.onepagecrm.comReferences: http://www.smartinsights.com/customer-relationship-management/e-crm-strategy/crm-2014/ http://www.max.co.uk/media/images/client-files/pdfs/white-papers/5_Top_CRM_trends_in_2014.pdf http://www.themaplegroup.com/casestudies/Gleanster-CRM-for-Small-and-Midsize-Businesses.pdf http://www.themaplegroup.com/casestudies/Gleanster-Deep-Dive-SMB-CRM-Success.pdfhttp://www.siliconrepublic.com/business/item/9349-sme-staff-resistant-to-crmhttp://www.eweek.com/it-management/small-businesses-adopting-crm-struggling-with-data-integration/